Making someone think it's their idea

Squish... creak... squish. "Claire! It’s happening again!" - Me, shrilly, at 9am on a Sunday. A few weekends ago we had big rain storms here in Southern California and I noticed water underneath the floorboards near our back sliding door. It was only two Thanksgivings ago that we had a massive flood in our house and had to redo the entire kitchen and spend the holidays bouncing around hotels. So I was on high alert. Luckily, this new leak was minor — some water got in under our back sliding door prompting us to finally decide to replace all the old ass windows in our house. Now, my wife is a research goddess, so she sprung into action and figured out all the best brands, colors and prices, etc. She started asking me how I felt about white vs black window trim. I’d given zero thought to it so I naturally asked the price difference first. White was cheaper by 30%. But then she started showing me the difference, visually, between white and black. She even shared a couple reddit threads she’d found. And darn it, black looks soooo much better. So that’s what we’re going to do. This interaction reminded me of how I had to approach a consulting client back in the day. I was initially hired to build his website and write the copy. But after that was done, I started helping him with his overall marketing strategy and emails. In the beginning, I constantly would come to him with ideas… almost all of which he’d shoot down. The only projects he really seemed to want to do were ones where he came up with the idea. Which a lot of times were ideas I’d already pitched him on that he’d forgotten about. Some clients are like this. It’s just the nature of the game. Eventually, I learned that I needed to plant the seeds and do a subtle sales job on him if there was a project I wanted to do. It’s exactly how my wife approached me. She knew black windows were the way to go. And she knew she’d be dealing with… me. So she knew I needed to have the realization that black windows were the way on my own. Now, this whole scenario relates to daily emails. Here’s what reader Bryan said in reply to my email yesterday: "I have worked with clients who seem to think 'daily emails' sounds absurd… They often struggled to get 1 email a week. And, I know they are capable of coming up with 100s of ideas to write about (even use AI to suggest it). But they use excuses like I don’t want to annoy people by emailing every day!" If that’s you or if you have a client like this then my next few emails will be fun. I'm going to cover these topics in more detail: - "Aren’t daily emails too much?" - "My industry is different! They don’t want daily emails!" - "How much of a revenue difference do daily emails really make?" - "Do you need advanced segmentation if you’re sending daily emails?" - "How do you come up with enough to actually write daily emails?" - "How much content vs selling should there be in daily emails?" - "How much more can I make from clients by pitching them daily emails? (If you’re a freelancer)" I've got my work cut out for me this week but I'm up for it. Stay tuned! - Derek  Sent to: {EMAIL} [Unsubscribe]( CopyHour.com, 340 S LEMON AVE, 5007, WALNUT, CA 91789