My 6 yr old is better at business than me

Copywriting is intrinsic ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ Over the weekend my oldest son (almost 6) decided he wanted to become an entrepreneur. Proud dad over here. I was outside doing some yard work when I saw him starting to gather grape leaves. Then he pulled out a stool and chair from the garage and dragged them to sidewalk in front of the house. He put the leaves on top of the stool and started shouting at cars: "Leaves for sale. LEAVES FOR SALE! STOP!" I watched this all in awe before he eventually turned to me. "No one is stopping dad." "Well, you idiot..." I began. Jk, jk. "I don't think people want grape leaves. What would they use them for?" His eyes lit up. When the next car drove by he yelled: "Placemats for sale! Placemats!" I knew right then and there that he's going to do just fine as an entrepreneur. When the placemats didn't sell for some reason he went in the house and found my old baseball cards. He came back out and started yelling at cars. "Baseball cards for sale!" I helped him make a little sign, but alas, he struck out. None of the next 10 cars to pass stopped. Now, let's take this cute (I think it's f-ing adorable) story and extract some business lessons. This is for you, son. And for you -- notice what product you're selling (could be your services), to whom, and how you're positioning them. 1. Product. Ideally... - You want healthy margins. - You want to sell something they can't get elsewhere and/or sell it at a better price. He had excellent margins on the grape leaves. He stole them from our neighbor's vine so we weren't even paying for water. My son wanted to charge $6 for the grape leaves. Not a great price - but that's what positioning is for. 2. Audience. Ideally... - You want to sell something a lot of people want. You want to sell something a lot of people want NOW. Not many (I imagine) want to buy grape leaves. As far as selling something people want NOW... the baseball cards idea is a bit better. I think there's some interest in 90's - early 2000's baseball cards right now. It's my generation being like... "I have all these cards, I wonder what they're worth!?" 3. Positioning. Once you have the product and audience you ideally... - Position the product in a way that makes it attractive to a lot of people (benefit focus). - Position the price by explaining the value. My son did a great job positioning the grape leaves as something more valuable. They were placemats instead of just leaves. 4. Traffic & Advertising If you've nailed the 3 above, this is a whole lot easier but ideally... - You want to put your product in front the biggest audience possible. - You want to speak directly to your ideal prospect. My son made a mistake (that I'll NEVER forgive him for) by setting up his store in front of our house. There's not a lot of traffic that passes. His chance of being seen by someone looking for grape leaves or baseball cards was super low. He also didn't put up a sign at first. He relied on yelling at cars which wasn't effective at all because they couldn't really hear him. 5. Add-ons. Ideally... - You want to bump up the Average Order Value. My son had no plan in place to upsell or create repeat customers. 🤦 So what have we learned? Can you spot all the lessons? - Next weekend we're going to sell lemonade + baseball cards. - The lemonade will be "organic". - We're going to sell the lemonade at the busy intersection down the street. - We'll make a sign. - There will be a discount when you buy a second cup and a discount when you buy more than 1 card. I've got an offer I'm putting together that uses the above principles and applies it to someone who wants to find work as a copywriter. There's a better way to position yourself (for some) and I'll explain that more this week. Cheers! - Derek Sent to: {EMAIL} [Unsubscribe]( CopyHour.com, 340 S LEMON AVE, 5007, WALNUT, CA 91789