From
copyhour.com
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derek@copyhour.com
Sent On
Thu, Mar 30, 2023 07:17 PM
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Over the past year I've felt compelled to meditate. It's a very strong draw. It's almost like... I c
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Over the past year I've felt compelled to meditate. It's a very strong draw. It's almost like... I can't NOT meditate. (True story: The first thing I ever said to my wife when I met her at a bar in Philly was, "I couldn't not come over.") I think a lot of people misunderstand discipline. They try to apply it in the wrong situations. Discipline should be something you utilize AFTER a strong sense of compulsion is felt. Meditation is a perfect example of what I'm getting at here. A year ago I was sick of my phone. Constantly being plugged in to the news. Surrounded by drama and those that peddle drama. Around that time I started using the sauna and doing breathing exercises... and it got me in touch with that inner voice you might have experienced for yourself. That "voice" was telling me to calm my worried and distracted mind. I felt compelled to meditate. Compulsion can be brought about in all sorts of ways not just through exercise/sauna/breath etc. When I first stumbled upon copywriting and this world... that was a natural compulsion it felt like. I HAD to read everything on the topic. I thought about copy day and night. The honeymoon lasted for years. Now back to meditation. At first, the compulsion was enough to carry me through those first few minutes sitting in silence. But then, as you might know, meditation becomes difficult. You drift, you start thinking about the past & future. You doubt and judge yourself and the practice. Your legs or body hurts. It's hard to go deeper. THIS is where discipline is needed. Not discipline to start meditating, but discipline to keep meditating. Because when you can force yourself to stay there, return to the breath (or whatever)... that's when you go deeper... and it is in these deeper places that you experience the joy that compels you even further. Compulsion first, discipline second. I know I'm butchering the intended use of the word compulsion but you get the point. If you're on this list, copywriting probably was a compulsion at some point. Copywriting called to you. And you answered that call. But then (some of you, not all) lacked the discipline to push through the difficulties of writing because like meditation, writing ain't easy. A distracted mind, one that's constantly judging, takes a lot to overcome. A lot of newer writers think this when they stumble upon difficulty: "Oh, my desire (or compulsion) to be a copywriter is waning. I must not really love it." Actually, that might not be true. It could just be that THIS is the moment when you need discipline to persevere. And once you lean into that discipline, there's a deeper state of joy (deliverance) on the other side... and your love of writing grows stronger as a result. My advice is to start paying closer attention to what DRAWS you. What speaks to you. What can't you NOT do? Find that... then apply discipline when the going gets tough. The adages are a dime a dozen in this email aren't they? I hope this make sense to ya. Cheers! - Derek +++++ I'm doing a webinar tomorrow with Ian Stanley where he'll show us how he went from zero to $5,000 a month as an email copywriter.
This isn't going to be a "3 secrets" webinar. Just some storytelling and teaching. If you're interested, register for the training below: [ Click here to register now](
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