☕ Tim Riggins Gave Me Fleas

Friday Copy Over Coffee | CopyHour ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  FRIDAY COPY OVER COFFEE ☕ with Derek Johanson Hey {NAME} -- Welcome back to this strange corner of the internet (not strange in a sexual way, don't worry). This is the Friday Copy Over Coffee newsletter p/b me, Derek Johanson. TIM RIGGINS GAVE ME FLEAS If I was a stand-up comedian here's how one of my jokes would go... Me: So, who likes animals? Crowd: Woo! Yay! OMG! After the cheering calms down... Me: Ya'll are sick, dirty, disgusting people. Then I'd tell some sort of joke about how gross it is to have animals living in your house... Now, why would I say such an offensive thing? I can hear the angry dog & cat lovers huffing n' puffing from here. I'd say it because we "cat sat" my dad's cat, Tim Riggins, and that adorable asshole infected our house with fleas. Yes, my dad's cat is named after the television character Tim Riggins from Friday Night Lights. Which is one of the cat's best qualities. He has an A+ name for sure. But, he picked up some fleas from outside and brought them in. I started noticing strange bites which I thought were mosquito bites. But then one day I saw a flea on my 6-month old's face and that was the beginning of the end. We started noticing fleas in just about every room of the house and despite vacuuming 5x a day, the fleas kept coming back. Would you like to know more about fleas? No? Too bad... Here's a messed up fact: getting fleas is actually worse when you DON'T have an animal. When you shoot up your dog with flea poison, the fleas get on the dog, ingest the poison, and that prevents them from laying eggs & having more baby fleas. When you don't have animals, it's tougher to trojan horse the fleas. So on Tuesday we booked a hotel and had a company nuke our house. There is a point to me telling you this embarrassing story (tell someone that you have fleas at home and watch them slowly inch away like you have covid). A few lessons from our in-flea-station: - "Do they have a bleeding neck?" - Perry Marshall It took seeing a flea on my baby's face to finally admit we had a big problem. The bites and the occasional spotting of a flea weren't enough. Your customers approach their problems in a very similar way. Most people only solve their urgent problems. - Prioritize deadlines. The tech showed up early to our appointment. They said 12noon. He was there at 11:55am. I was actually kinda disappointed because we had to be packed and out of the house earlier than expected. Prioritize hitting deadlines with THE SAME vigor as the quality of work delivered. They're both equally important. - How to make research easier: "Mind the gap". The company we used to handle the fleas was a "green" company yet the woman answering the phones seemed shocked when I asked what chemicals they'd be using. What this tells me is that folks DGAF what they put on their bodies or in their homes. Most customers stop with "as long as it's green", which is probably why this customer service person didn't have an answer handy for me. The lesson is... if enough people ask what chemicals they use, it's worth updating their website/offer or informing their customer service team. If it's only an occasional inquiry, then maybe it's not worth it. BUT... that might also signal an opportunity. Maybe customers would like to know but they're too afraid to ask, or don't know to ask, etc. When researching, I call this "Minding the gap". 90% of your research has already been done by your competitors. If they're mentioning something or NOT mentioning something... if there's a gap... then there's a reason or an opportunity. - Bonus: Take a vacation in your own city (or nearby city) some time. Staying in a hotel with other tourists gave me a deeper appreciate of our little beach town. Have a great weekend! Derek "Clear eyes, full hearts, can't lose" Johanson  💵 TODAY'S NEWSLETTER IS BROUGHT TO YOU BY WEEKEND LAUNCH PARTY.  Weekend Launch Party (WLP) is an 8 day challenge for entrepreneurs & copywriters who want to use their copywriting skills to launch a business "in a weekend". We utilize newsletters & unique surveys to launch with a test fast, fail forward approach. The next challenge starts August 8th! [Learn more here.](   ☕ HOW TO MAKE COFFEE FOR COPYWRITING - Support your local roasters by buying a bag with a roast date on it. General advice that's not a rule: coffee typically tastes better if consumed within 5-10 days of its roast date. - Buy a grinder and grind the beans yourself right before you brew a cup. It only takes a few seconds. - Brew your coffee with a Chemex or Aeropress. Kuerig's suck at making coffee and they suck for the environment. - Water matters: You're not going to believe me until you try it - good filtered water will make your coffee taste better (and it might save your life). - Temperature matters too. I brew most cups at ~183 degrees. I use Ovalware's Pour Over Kettle. [Facebook](  [Twitter](  [Youtube]( Sent to: {EMAIL} [Unsubscribe]( CopyHour.com, 340 S LEMON AVE, 5007, WALNUT, CA 91789, USA