How to turn even one lead into a client.

Free training next week. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ It only takes one lead. If you're good at sales calls, it only takes one lead to get a client. 👉 ONE CEO you start chatting with at the dentist's office... 👉 ONE out-of-nowhere "New Submission to Lead Form" that pops into your inbox... 👉 ONE Instagram DM... 👉 ONE reply to the email you send your list, in which you let all 43 of your subscribers (no shame! full respect!) know you've got availability for a project in the next two weeks... Fact is: you do not need a bajillion more leads, {NAME}. Or even two more a month. And that's good news. And this, too, is good news - even if it doesn't sound like it immediately: What you need is a perfect closing score -- a perfect 100% of leads converting to clients. Which - if you're only getting one lead a month and barely doing client work - is nothing to scoff at. It is, in fact, your whooooooooole job. So why do so many freelancers focus what little biz dev time they have on lead generation?? Because it's passive. You can do it while being comfortable. Warm. Safe. Typing, not talking. The reason you think you need more leads is because it's supposed to be easy to get leads. All the big names say you just do this: 1. Whip up a sh*tty lead magnet and put all your hopes in the word "free." 2. Post about it on LinkedIn. 3. Wait. 4. Oh and then throw some money at ads. <-- this is the thing that actually works, sometimes If you're having a really productive day, you even cold DM someone on LinkedIn with an offer to do work for free. LEAD EXPLOSION! LEADS EVERYWHERE!!! Fact is, the average freelancer could get 1000s of leads. Be just totally flooded by them. But if they can't hop on Zoom, turn on the camera and successfully coach JUST ONE LEAD through the conversion process... What was the point?? So let's flip the script. Ish. Instead of first getting leads and then figuring out how to make them your next clients, start by taking a crash course in CLOSING leads. Because: Growth starts by optimizing closest to the point of conversion. We'll teach you how to do that. How to sell on calls. Like, an actual framework you will be armed to use ASAP to close leads on calls. And we'll teach it to you for free. Yes, all you have to do is show up with a notepad and take notes. Which is incredibly easy. And if you're low on leads and clients, you really have no excuse not to attend and take notes. Of course, you should NOT attend if: 😒 Your first thought was, hmmm okay maybe - when is it? 😒 Your second thought was, is it gonna be recorded? not sure i can make time... 😒 Your third thought was, will i get a template? 😒 Your thought at any point was, i'm not gonna take notes though. I sincerely hope and pray that not even one of those ^^ went through your head. What I hope and pray for you, {NAME}, is that your thinking is more like this: 🙏 Where the freak is the link to sign up already Jo? Dammit this email goes on and on!!! 🙏 I knew it - I knew eventually I'd have to learn sales. Dammit. 🙏 'Free' as in no dollar value... or 'free' as in you're actually paying to bring an expert salesperson in to teach us how they close on calls and you're giving your audience of freelance copywriters and consultants free access because you are so incredibly dope...? That. :) In fact, we are paying a special guest - a salesperson who floored the whole room when he presented at a conversion-rate optimization event I was at recently - to come in and teach paying members of Freelancing School for an hour. We are paying the dude. Others are paying Freelancing School fees. And you are getting FREE access. Not because I don't think you should pay. Not because I'm doing a favor for folks that aren't willing to invest while charging those who are. Not because I have a scarcity mindset or think you do. But rather because of this: I want to give you a taste of the sort of training you're missing by not being in Freelancing School. You think it's too soon to join... You think you should wait until... You don't seem to realize that opportunity is simply passing you by. So come get a taste of the skills you absolutely must start acquiring to make money. [Here's the link you've been waiting for.]( ~jo :) PS: This session will be recorded. But we'll only distribute the recording to Freelancing School students. You need to find a way to attend live. PPS: When you're fed up with guessing, here are 3 ways I can help you: 1. Enrol in Copy School. Join 5000+ copywriters and marketers who are mastering everything from brand voice to research to AI to writing long-form sales pages. -- [Click here]( 2. Join Freelancing School and start making good money. You'll get a pod with a dedicated coach in it. Plus a Slack community of 400+ ppl. Plus 5 courses and more added every other month in 2024. Best if you're making $3K to $8K/mo. -- [Click here]( 3. Get into the six-figure club. Already doing more than $8K a month in revenue? You're ready to join Copy School Professional. You'll get access to Copy School and Freelancing School as well as 2x live online training sessions each week + weekly AMAs + copy reviews. It's $8K/yr. And an absolute steal. Reply to this email with the word PROFESSIONAL, and I'll get you what you need to know. Sent to: {EMAIL} [Unsubscribe]( Wiebe Marketing Ltd dba Copyhackers, 200, 10158 103 St NW, Edmonton, AB T5J 0X6, Canada