Sales Automations That Respect Your Audience

Welcome back to Copyblogger! Thanks for taking a moment to check in with our community for writers ... I'm Stefanie, Copyblogger's Editor-in-Chief, and below you'll find your weekly dose of tips to help you transform from an ace writer into a full-fledged content entrepreneur. Scroll on! --------------------------------------------------------------- Sponsored The ConvertKit Sponsor Network (CKSN) helps make this newsletter possible. Interested in becoming a sponsor? ​[Click here to learn how to sponsor the Copyblogger newsletter](). --------------------------------------------------------------- Sales Automations That Respect Your Audience Let's compare a yoga instructor creating a class for her students to a content entrepreneur selling products and services to her audience. While the yoga teacher has already prepared a sequence of poses to teach, at the beginning of a class she might ask her students for suggestions about the areas of the body they'd like to focus on that day. ​ ​ Tailoring the asanas to her students’ needs would help ensure that they were satisfied and happy that they came to her class — increasing the chances that they would come back and become regular students. The same thing can happen when the content entrepreneur finds out what her prospects hope to achieve by consuming her content. Learning about your audience’s problems gives you direction so that you don’t aimlessly create content. Then your sales strategy familiarizes your ideal customers and clients with your business and the solutions you have to offer them. Accordingly, custom email automations that you send to your audience of interested prospects can directly address their needs — and explain how your products and services can help them. Software is a useful tool, but it's the listening and research abilities of the human behind the automations that make them powerful. --------------------------------------------------------------- Coaching and Time Management: Thoughts on volley.app ​ On this episode of The Copyblogger Podcast, Tim Stoddart and Ethan Brooks consider an interesting new way to do online coaching. They discuss the potential volley.app has to create a less hands-on approach to an online coaching business. ​[Click here to listen to the episode](). --------------------------------------------------------------- It's time to promote your brand Guess what? You're reading promotional content in a newsletter. Sponsoring newsletters, like this one, is a great way to reach engaged and targeted audiences. It will build your brand — whether that is your personal brand or your business. So here's the deal. This newsletter is part of the ConvertKit Sponsor Network (CKSN), representing more than 100 individual newsletter creators. Sponsor the Copyblogger newsletter and gain access to many more. ​[Sponsor this Newsletter ❤️ CKSN]()​ --------------------------------------------------------------- 7 Essential Steps That Build a Personal Brand Business ​ If you want to learn how to build a personal brand business, you’re also probably aware that automation and AI are positioned to disrupt the entire workforce. So, how are you preparing for this change? How are you adapting to the new world? Specifically, what’s the process for turning your ideas and skillsets into a legitimate business and media enterprise that’ll thrive in the creator economy? This post walks you through a step-by-step process that will enable you to create a personal brand business. You’ll learn how to: - Find your perfect customer - Build valuable online assets that you own - Establish an audience of subscribers who eagerly wait for your next post - Create a media machine that runs itself - Develop online business ideas that monetize while you sleep Let’s get started. ​[Click here to read the article](). --------------------------------------------------------------- The Right Piece of Content Delivered to the Right Person at the Right Time When you sell digital products and services, sales automations work with your content to turn prospects into customers. They allow you to place subscribers on the right lists, trigger the correct broadcast emails or autoresponders, unlock free products, and more. This makes your content and sales funnel much more like a friendly, flexible yoga instructor who delivers exactly what her students want, rather than a strict one who follows a pre-established, less relevant sequence of poses. ​ ​ This week in Copyblogger Academy, Tim taught us about sales automation fundamentals. The masterclass focused on building automations that work, so that you can focus on growing your business. After all, when you have time to attract more prospects, more people see the great offers in your automations ... which ultimately leads to more sales. If you missed it, you can find the replay as soon as it's available in your Academy dashboard under "Masterclass Presentations." Not a member of Copyblogger Academy yet? ​[Get all of the details here](. 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