3 actionable ways to use Marketing Mix Modeling

Join Convince & Convert Founder Jay Baer and DAC for Marketing Mix Modeling Mythbusters: Should you use MMM in your organization? [View in browser](113/cFWXs04/VWsQk13yMVWBW7Snp1G9gHDYNW1-ywb14-XwlnN4gTlK15kh4yV3Zsc37CgN2_W24fCKY7ZY1RdV6MH-x6CR8cwW5B0G8k8MY7KSW54ktf48Ws_-JW9h_GR467WCPrW5kkxPR7HCl6RW8NbB8j5SKjlJW2wPX7n67swr2W3KjBlb6x199kN35DSlk4dwJ8W4cBkxJ7nWMBDW29nmm_5CwMlnW7GRW6b1yV-hqW8vRQ8d5QLq4PV4362j5CYKdYVy-lq83Jzk3wN5sPjySP-zz_N6HRpmhXh4NlW68BwH885gh3VW2l_BlQ2N73dtW3T0F5b8hFznHN825C6MFzVLhM5w0dYjcrFzW9639kT7ZmqZSW9dxqtN3jTC18W2k1_lF5_5Q1DW27njTv60Xs0nN3w4hylQw4sGW4TC5ts4XSpNgW96VmKG17xB-PW24vn5S1lbYhLW1kVF953CfrwJW5FqfN794LNnzW36Q5rx5bN_BtW1WlWJK3990XtW8dnZS510X7LqW7456z-2sPCnfW2Q0sFx5jQjtt35ss1) [Convince and Convert](113/cFWXs04/VWsQk13yMVWBW7Snp1G9gHDYNW1-ywb14-XwlnN4gTlK13lLBmV1-WJV7CgGjGW1JWJKq2K17v4N4qvjFkSZdZkN7b6KJqz0XQBW45swGr92xGCWW47Swqw1pf9LwW7q5l2R8rgD0LW5bqsww1Sm7QDW57F_w_6NtG4cW8B-wv96G36Z-VjlyK48sdrdMW483wml1gCNTXW4sQncL6rmk7BVNfzlL4VJVJ4W57s4w74mQV3VW3KDcWp98hYqvV9bk5X6lBvWhV65j-x4RMc9ZW6GyKCf5VF4MxW3G9XN92pTsFnW4Z0yvg5cBPyqW1vQr4M3MMl6QW7d-NdZ72-zRd35dl1) [Marketing Mix Modeling MythBusters](113/cFWXs04/VWsQk13yMVWBW7Snp1G9gHDYNW1-ywb14-XwlnN4gTlKX3lLCfV1-WJV7CgJN7W8dTpbV8w5-QMN51-RYLV2vcDW6Q-xsQ4brmNVW4KQgl23RrGt3W3FlTJP57nkxMW2kFgjD5mCW0GW6p-HDh8GCv3CW2V-C7c6xN8xzW6Q33Zd5Rls1VW5Jbb6R6jGcHSW2YRGMd7sf3QJW3ScBSw8nRwJKW3zJk3x7pKJ8pW6r-5zq2Qqh1SW3TnWXn8Pwz6lW74-GYd6CSDCdW4Z-rLB6VNBcSN70ltx2mv804N1dxcXq5785TW6mJWn-6nnLKgN1QnYFN3GhQxN4td5vdKXMXFW6GMbLj79Zq5JW9kCvC16qvsfBW3GDww86qz2qtW8fSww591J4pTW7knPvm58hZ0PW6HftRC1Hrv3_364D1) Hello, Armed with more AI than ever, smart organizations seek to optimize their marketing efforts, media spend, and channel selection. But it’s not QUITE as easy as "press button to harvest insights.” In reality, there are many misconceptions about marketing mix modeling, and our panel of mythbusters will dispel and dispatch them in this rollicking live session, where you'll learn: - What MMM is and how it’s different from attribution modeling - Three ways to use it effectively, with real-life examples - If MMM is right for your organization (spoiler alert: it might not be) You’ll hear from Convince & Convert Founder [Jay Baer](113/cFWXs04/VWsQk13yMVWBW7Snp1G9gHDYNW1-ywb14-XwlnN4gTlKk3lLBGV1-WJV7CgPv5W2DhZdK26fDmWW3fb81B5m76MQW8L2z5_4bgs0-W98_zQz6g39P_W8v5SJ_6mL0VMVd9bBF16GlzzW7M4_r96g9JlyW1GyBzB5rLrYLW8ZmW9R6p_3vjMS0pwmdT0hlW7B7Z837KxfLkW1GMH6Z23MRZTN3Y4gTPl7xcpN2X549QPgpzpN9kNyKV58Rl1W3YxFVG9f2VRhW4336gJ3t-5xmW4bjCPM5_CV4-W1zQ3n86bZz5KW548XDz3P58F-W1kWgYq3LpjyHW75y_cg5JwNTxW2w2GBh2HKJDsW8lD0nB6x4C1r2qR1), along with our friends at [DAC](113/cFWXs04/VWsQk13yMVWBW7Snp1G9gHDYNW1-ywb14-XwlnN4gTlJL3lLB3V1-WJV7CgMjGW4dNsHR4QK_tpW8tMbjV7g5JGfW7cQ9Tc6Sp8_MVfFm0F6zfZLJW3gXVdr2yhFrMVnW_8V4DCdjQW3ZlkZ_90bm83W3zkz3C23Hr_TW2gL3px9fL4f1W5NCLps56JqDnW84tnhR5xrXydW8XYDyg4Jd0BQVfLpcH445m0cW5G7pMR6pjZgPF6Sr5hscdQjN14gZd3yVgwYW22h52s5g6gDqN5cJWHCKQXddW5NvLgG35pG6jW3SfZWT2yYQm_26l1) who are experts in using MMM and machine learning to optimize marketing campaigns for their clients. Marketing Mix Modeling Mythbusters:Should you use MMM in your organization?June 6 | 8am PT/11am ET [Register Now](113/cFWXs04/VWsQk13yMVWBW7Snp1G9gHDYNW1-ywb14-XwlnN4gTlKX3lLCfV1-WJV7CgZdKW2sMnw55ynksTW9czLjQ4djXd2N61GvsmjKhPRW5jSkTJ7V0fTJVxrb9p1NVQt9W2Hm6qk7L35hqW7K26272tc_GkN6cL88lN0h0DW3ZQ2R69hVJr6W6Z_jTh74B-cBW7kkTQ289DG-TW8Z8G1W151k8RV-mHjB5B1D3LW426N-24s-zxbW4kfGBC39MnJ0W2Fd-q27_X_N2W9kDkHG8Z3ZrbW8Gcjjz4KjbnhW5Y6MqT2BdyYVN4vJMsH5yHQsW4Tv2vm5vv_2tW1TWnNR2CZJpWVjh8853bf939W9ljM8J2wK-PCVlrX8H1X-1mZW6s1vvK1LBZhXW3KzQWp7c5mzDW1vPF8R5MrVcl39Th1) If you’re looking to enhance the success of your digital efforts, THIS is a program you can’t afford to ignore. [account insights] Bonus: All registrants will receive a recording of the session, as well as a free copy of a DAC MMM eBook to further your knowledge on this topic. Convince & Convert, 645 E. Missouri Avenue, Ste. 400, Phoenix, AZ 85012, USA [Unsubscribe](113/cFWXs04/VWsQk13yMVWBW7Snp1G9gHDYNW1-ywb14-XwlnN4gTlKkcgBvXV9V4KD7CgDD0W4KVZjS4K3sy2VxBjh62bylkNW509DrV6JTWfQW7Wtq-m62yyPrW3N4PHs3YCydFW58KVST4rY6TlW2SKXxD1SfQcjW8dbjG044r7qMW1fN-kn65gVk_W2S1S403SN2WDW3qJJCR11hSkNW4s9Wpq8rgdfDW3TLXT790_Dg7VXPhxB34wQ8JW1PTs_x950nFsW7_kW_b87vk0sW1bYdPK46hfvVW4Gr5Nr3H4-NmW6VXldn136hhLW1FYq321p8sVPW48Pw2Q13yJszW5PBt1Z2zW2mnW20Gr477whjQ0W7rMYLB38w472W7jlql28yGJQQN7BsbPSnnGNXW5dJFSF8Wpn67W89d_9p68d_NKW8n0Ygb3YwyYJW7KVM1F94CsjRN1N9W63cC1PDVhlrPt377lvNW2tQ6df66CwgMW68yrnq48_PHnVPR2rb5sVc_tW1y7zlB6pFXnkW7881Ms7Y2TY9W6KqLbp29QCPqW70lKw7691CdBW7xjQsh8-DrGjW5_dl56459t-3N3xWZ69K2hgTW7XsGFL7T7WSWW6N45g548VtfRN377McMSnmb8W7gVlWq590_ncW6qh6fm7SG_pyW6YfCwG9ctdKkW2S5HZY8zt2bXW1vlcG21WS53RW3C50lG50Z4_3W4h7Yh04RJsw5W1dWkc-7DkLbrW4Ll73q3NG47-W59Wp023jgTq6N57pmDkDzvpRW6dm5TC8qMJ4NW2gkGt25-4vKXW5npkCT1hmzKbW3LRJQH3n3dTCW40njpf1dhVPNW2NYkzY30cDDXW7F14kB3_qRH8VftRpJ7fk662W78KG-n9c59NNW2FMyfk3k5CH8W5FbFzq7QvB7HW4HPB4s961nhzW8FhrXC3DydftW6BMjVv32sGRdW3XKWlB37P1s6W96DVSF1JFNYbW70N2-Y36sGyYN4gsSJ8FhTWFW4VM1D22vmJYNVw1ywK2KpNY6W4ydrHp4fkGYZW75l2yT28KlfZW7R1ttP6YfXwpW5sf5Jh8q0JRVW3W3w_61XbygqW9bZMf-4Z59MHW9glhJh7X87YhW8-KKnX8gdZJrW3T4hc11gvx4qW80F9nQ6kZ3D0W6shq2L4Z_DgLW4qhnzv6xVBNM3dd11) [Manage preferences](113/cFWXs04/VWsQk13yMVWBW7Snp1G9gHDYNW1-ywb14-XwlnN4gTlJLcgBvkV9V4KD7CgN3fW4-Lrvd4cKBNJVSGhYf2_zT5VW11zfsq350d80W3NsZMy3xksLsW8NWmlQ49K_qKN7Q9bDfg4HnkW5YRyNf7wTPQFW1YcVx86YQgzPW7sBzX_4j9pGSW8BTnhf12sbpQW7L32MF5y7xnYW57tCpv239yC5W1zhlRB7K4F0YW8hYnt041pShJW5d66xW1YFM0GW8bq37B6kLTZyW2-25TS55ympYW7x9Rb88PvBTBN6W1J5LlsSJxVkf8gc3drcgFW14hY-B1CLpRJW1K2nwQ7KmQrgW3kg2p02ZqXQ8W8YDGPD5kf2jSW67M5jb92FlGzVRCQ_M1j32B2W4n6b-b96XYPlW72k1Pz6lK0VNW5mXLb57VgwxNW7mfp3t73bzt6W39Lx5Q2zGbcrW6jFFft1YJTKmW90f_sq82L0t4W7nYm3V2Dc4F-W4l4K7D81ml40N8twtsYxVg_fVr8PCK71G7DXW8qzST06pY2WhW7l7DGy61ZCHRV-Tm5_7jSNJnN50hTnBq7CKJW2LPcCV33wtLzW71FmHs623vc8W3k2Sq12LnTHwVS3kQN2h_tCRW8tK8182dwNXlW4gr61C832vrBW7rGTQ72mBsp4W934SP_6btQRlW147YGd6WcTxpW2Zm8kM6gm0rDW60t5zp5bMYnqW68GVmp1J8pH1W6r_CYZ8khgLbW2gB2N483JYzxW8jkJ1X5y_DjVW6dHcGL6zLY-2W6ZTwsB6__ZY_W6XQZBC4XQvD6VMs0T98r42qCW2rlm937tHm0wW2ZpL7657CfKCW6Q4wSQ8JTR2gW5Rq29m428HGvW3H0SgC6KwXsyW74m-5y7v26LcW13sgq239JrfTW6dvBSD75kpdjW1ByTVh3C7-ftW4zPRYs7qL2m9W48smj87QKlsdN3LTdPD7wKTnW3Zp6K54NJzCLN49kdH0RSDtRW3VFm9G2jpgs_W6xlYYD5LdtzZW3Qdf0j3k7X55V80tPM8WWYfFW5Mbkj87lYMRFW7W_ZHN4zlGjfW2GrL0s1dVKq3TP2JY6ZcM1KW438Z4M295lQKW4tJT1q8TyWqP3mx31)