ON | Convince and Convert’s Take on ChatGPT & AI

Let's talk ChatGPT and AI, ON readers, plus plenty of CX insights and an important invite! Caption this and more in this issue. [Convince and Convert ON Newsletter] We show you what’s going ON in marketing so you are ON top of the "So What". Convince and Convert’s Take on ChatGPT & AI While AI has certainly been around for many years, ChatGPT has only been available since November 2022. Since then, it has taken over conversations in every industry like wildfire. This genie isn’t going back in the bottle and we need to continue to understand it, leverage it for the good it can bring, and be aware of the pitfalls as it accelerates. [Continue reading...](113/cFWXs04/VWH3FG7XxhxTW7rPPrb6rZ111W6YVQGc4WGYHZN1CRs-p3lLCfV1-WJV7CgNL2W26q01Y1gs2FzW90QBHh3TZVTpW8XLNLs5vFDqvW8S6h9m7_VFQnW2FRZv-184w_mW85Tlcl803swsW6YryTC8Rg-q0N24rXvHMTZtqVBxYhw1pxKqjW2t4t3_20P_MWW4f8hs-309sTwW1TtZ2B3X2C9XW6h_hXY29c3bXW47rLZp5MjPRsW9bkZKf8H6N4vW180XLH3534zNW37zvb25rBGn7Dtjts6ZnN7W87BQpD4zcJldW6XW1xJ1BrXW1W6y_Fnm5hzVvwW50k2G03zQwz6N40bWN3N54tWW1vzw6c5G3sFbW2r5gVf4L60PbW7m2L1V49GtvsW2597v99g9_sPW42rJs24jXYNp3dPK1) [Kelly_circle frame](113/cFWXs04/VWH3FG7XxhxTW7rPPrb6rZ111W6YVQGc4WGYHZN1CRs-53lLBZV1-WJV7CgHVXW4GzC5347S331W7BZH8W8WQJP1W70GccZ87qvqWW1vj-9l739TkDVzpX9d3MdTzHW8LQpN56j8wFTW8DvF6q5QWczYW596Cwk6qNdxXW4nN_y45xnqrrW57Y9Cz3qgQjxW1zvfrx45hflRW2jzvxM95CwxFN3_4TgdYX4ypW2zdmjJ3WwmVTW5FqmW12ZTbrpW6Xgxtd61CQv8W3mhM2891XcMmW62dhLv2FJwWMVwN1q42FkjH7W4ZTb0Q2q6Vb-W6FkzhJ2bFKCDW2gBXfy46dpFjW5dFhpF7Mq-l9W4645yl2b4qv0W8dXmk-2970mzW6w-j7f5Zh9mR310T1) Kelly Santina President, Convince & Convert ON the Convince & Convert Blog [When Your Brand’s Customer Experience is Underwhelming — What To Do?](113/cFWXs04/VWH3FG7XxhxTW7rPPrb6rZ111W6YVQGc4WGYHZN1CRs-J3lLCyV1-WJV7CgK5_VWTfpd1kQC2yW30SLmC3Y-CsTN7JqgbfQS1QVW5Sj1vF2wp3dkW2f4cjR83pHclW4Zz0vp2qc0MTW4F-vsF7sdRRJW377h1y4vXSW5W23SdRW4QbjjtN3R3mp2WN960W6WWC-d8BPg-cW5n4TYf8RHmQcW18nL9q2W_33LW1QFl7P8GMVx7W7B4RhX64Vq_2W61p2T175wLZhW2fyf0770dRZfN2yJ-l1rdZ-kW438F_n7VlJr2W8hxDmB6GPBp9W84_lYK6lhk47W7CnmdG6RDymDVr2dT04M_BwDW133tQm37S3zkMzz5v5Qpj0KW23jDWw4RfWwcW8Db4Jx6K_XTSVL9CKz6jCw9XW1-FX3M4NC-34V4r1hl2GHrSY3kp21) Read the fifth installment of the CX series by Anthony Helmstetter, Convince and Convert Strategist and Research Analyst, to learn the 4 T's of customer service triage and what to do next to fix poor CX. [How to Create a B2B Client Experience For Gen X Customers](113/cFWXs04/VWH3FG7XxhxTW7rPPrb6rZ111W6YVQGc4WGYHZN1CRsYD5kh3GV3Zsc37CgQwSW1rx4hd64QSD3N1zsGzmtJbLHW26w4Dx7k09NHW7cx99W3h-9j3W2P0J2T58lxVqW6bmYFh6JspzBVkYg1v8j4gFXW1b99mD8fBz_yVTzhwT8fpdxJW1T5cQ55RTt17W4MMhFP8j-hMqN5mqYg4tTRT4W4tFPXV6W6mlXW5tsvGX6JJ-h6W783ht13NvfKsW244cq6431pSNW4krm1g89q0QtW8QV2mg1KGtlWW8K17qR8_L6QJW6t-pSr2FDSYyW4w6CNP9f_HXGW7nx81R7gRHlhW5f5FX64cN3S6W32YBC64dX0CrW8NZG7B7_0ZJLW1ZbmBd6W-K0zW2NgHLz8G3JNdW1-Ng2h2JJhQ1W4CfTMH9h_9WvW5Ws3Bc6vhsy7N5VzQpSYwNm3W3dNBWV1G4j8h39PX1) Gen X is an important target audience as they make up more than half of leadership roles globally. Ann Smarty, Founder at ViralContentBee.com, shares how to exceed their expectations. [Put Your Video Caption Know-how to the Test [Cheat sheet included]](113/cFWXs04/VWH3FG7XxhxTW7rPPrb6rZ111W6YVQGc4WGYHZN1CRs-J3lLCyV1-WJV7CgXfzW48Lg4t2S5GfFMd2nS0CGZB7M4jgxzlpJcDW7c2Qrl2wc0XJW1FkVmm4_d8h2W4mMQZQ68f2qgV_kC4P12Fmg3W2Ggb9V4xBRs1W7fdJXG3khx4mW4BsBQj147sPFN2mxqQQ-WY8CW839LLP4RVPh6N5xh8V2jTzyMW3Kq0hj4TGv9QW7_ywXQ5pYnRjW1Vwwvs8lkw40N93spGRMF-VvVPRQSh93Hj44MyxGcNVVpqSW7vF3xX3sJ6WdVd-HRW8sqY52W1V_xQW39P-L4W4v7l5S1_rFrTW2KD39y5VbWtHW2RGtln3HfW6JW8y9F_18TnLQ-W82TZ9X8CqpcHW3NRv5n5vV3BKW7rC2zx2ZByShW5Z97Bt4S6hsq39n61) Ready for a fun pop quiz? Don't worry we have all the answers for our video caption questions. Gini Roberts, Senior Director of Media and Sponsorships, shares how to make your videos compliant and accessible in this helpful article. ON Upcoming Events [Invite Banner XD Live Webinar Graphics (C&C) (1)](113/cFWXs04/VWH3FG7XxhxTW7rPPrb6rZ111W6YVQGc4WGYHZN1CRsZc3lLB3V1-WJV7CgVdMW23hx9d4XGkvhW2Pf8Cg1ycRt6W3N6BMl1kq1jyW1S2XBd1wpdvtW1p0N3R2K-JwgW1Vn44V79LcJjW6PNY8J8q62qSW8Zj59b56HfqjW8hRdqt8pkcvHW2pvT0F2lPZYkW8rc_-r3vfbsvW2By32l2Bt9MyVlXYPF3h96lHW2vN27s8LvcxtW3ncsX68v1wR_W4GRYp72dWvnNW43r4Gt6-6_Q1N3LYHx12Th8vW2S_bFn93wPGKW1rRCDB88KgD83jpx1) ON Marketing Insights [Screen Shot 2023-02-04 at 3.58.03 PM] The Humanity of It All You know [our take on ChatGPT:](113/cFWXs04/VWH3FG7XxhxTW7rPPrb6rZ111W6YVQGc4WGYHZN1CRs-p3lLCfV1-WJV7CgFQzW1y_xDL6MP_L-W2j8C1W6ndRN8W6f8K0T6PFSxyW1pQnxX8-dhptV50T0x262sYkW7_ZwM-4_tD-7D1yXB5R8N-W5cVkwY8tQ5lDW3LmdWJ8MhD9cW546n3Z6ry93mW5KdY7r6SCfM8W1Vp5JK3gPMJcVfFwT270J-hjW736TNd1YGTJ6W2WLk202JyDJLW18RKZQ4dgTlVW91hlnL6B8tXMW3Dwt4h42lFLqW9hsFFS4nxY7WVR9cZl2gcXGQW1QC5DF1_d4d1W5LvXBs32Z0WVW3J17-V3Q4cp-W4CTDVJ15MNX2W63qsPv6W2yYkN381VTtmN3XgVrC6XB7Fyv3WW34-HWQ1KvV8x3gqb1) It's a very nice, handy tool to have but will not replace the human touch that marketers and content creators lend to ideation and copywriting. We believe that all of us are a little right in our predictions of whether AI-generated marketing content will be good as humans in the upcoming years. Yes, AI will advance from a junior copywriter to a more senior level. However, humans are best at prompting AI and polishing up the output for their brand and audience. ON the Social Pros Podcast [Listen to Social Pros Podcast | #1 Marketing Podcast](113/cFWXs04/VWH3FG7XxhxTW7rPPrb6rZ111W6YVQGc4WGYHZN1CRs-53lLBZV1-WJV7Cg-YxW2Jy0gK4HP3tYVbC0SB8tWXXXN86-Vysml64jW1qkM1T5B-HxDW1nWrJw2dyhvYW7NwS2s2xLCy4W7TQ6072R3mXdN2M85S9FHHjmW79n8m82NhXYWW76Y95l1hgK1wW6_0Q2Q98vVLdW4y2xx_30DzR2N3Xmf6s9LVbpW5HM8Jy22dxp8W5hRV8H58Y9WRVTSxlL6RsZ1mW8N9Dwy5b88LbW3W-6mh8c4t7wW8WJFfV2CxH-GN6Qcpd1KW333W63n8lb964SczW7qxNb99lq70NW64rJMn8V68vCV_jB8m5Q2fKWW8J20tc4xckl6W4Dbr3h1hHVSL33WL1) [Join the Social Pros Linkedin Community](113/cFWXs04/VWH3FG7XxhxTW7rPPrb6rZ111W6YVQGc4WGYHZN1CRsZQ3lLBGV1-WJV7CgP3BW56vJbC85fll6N7P7Lyk3lpqyW33fCwl6S4rmsW7KpjH85L6MPRW3MTb7Y3S94kkW8QB9-G7L-bm6W4fs94S2f0fJ5W7QJXRf3x7pZjW96TZwQ43XFwgW7BK6VP6C90zCW8S7NGw7mHchMN6ZjjtZ7qlf8W987nv13x7-m9MlmBp4wPBf8N1lGXMG4NT6CW54gln13cfVxMW5FWGSW5NmHHhW38Q_q13psBZdW4HcNvy4pyqwtW5D9WXS2fDXkwW6Kyxsk8dB5lCVpp8Z97St_gVW8P9GPM24-W_ZW5Vvs6d3lqN3y3n0-1) [How DoctorJonPaul Became a Trailblazing Creator](113/cFWXs04/VWH3FG7XxhxTW7rPPrb6rZ111W6YVQGc4WGYHZN1CRs-J3lLCyV1-WJV7CgC9JV98frg7LrTcfW1rLd8M8GT6ZqW3-6ZZS6svt8yW3n1-wp1PbrHkW3CkjGB4y3D_rW1bQtX_794Y_vVSB_FQ1VZ6twW7KSjn579Mr_PW5Kx_3F1t21dCW6FMVZl5bd_lNW2jMXFp2qYVbzW2HDk6D2gPC4qW3wlLsW2YvM0dW5s87tP25dsd8VqnSCN32-hPDW9f5m1Q8T9K74W2rSD3r41pc1SW6bm4-_3m7lJQW4PH1Y73J0zxHW1zn4Jw1TTTjtW5QZdJb80kSJkW58K6r01lfSDHW7JjwjJ8B1FgfW1p8HH25xF87DW1JzZvB4bGVkpW4PNwcd80-RSdN59PrFPGXmGzW3T7qjw2qs41PW99TFT86yhw9GW6FQ1gF5m8TJf37_C1) Building a personal brand and becoming a social trailblazer off your own back is no mean feat. But one person who has done just that is DoctorJonPaul of the BFF podcast. [Greatest Hits: How AI Impacts Social Media](113/cFWXs04/VWH3FG7XxhxTW7rPPrb6rZ111W6YVQGc4WGYHZN1CRs-J3lLCyV1-WJV7CgBpHW52VdkR4NrVL1W8hChYJ9gHVHwVymskm7Ps9dRW1PL65Z2Nh72pW8FqwvG3t2SHBW1_KK5v1kshv8W2LVSlp1Gx1lWW2dzL4T6tvGY0N1mlhgH9SXK9N6rYyCMlL1c6W6-dwvs9j7QJwW2LHHbt6qYDxPW59QqQ48yKLs1W7k3Mtc1TNCYdW7xzY6_1WB7K8W7YhR3P5NH2gvW1FLltb9hF5lMVMqzCr6tTXhLW66HXNn4T3vlYW6N6B3g3ktStBW7QQQSd6KW89bW80YhT74bmd3WW98_fdf1h81frW2qzc0L6V63r9W3Dn-SD8QT6HcW8YRDw-580VQdW13BNXX8mVRNlW2DCZ-n2yMy5BW6cF9kH2LtSptW8pm_-C8RPg463fbW1) Kate Bradley Chernis, co-founder and CEO of Lately, joins Social Pros to discuss the revolutionary power of AI in the content creation and marketing spaces. "I ALWAYS SAY: 'I MAY NOT BE YOUR CUP OF TEA, BUT DRINK SOME WATER, YOU'LL BE OKAY!" 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