Gobbling Up Some Social Advice

November is Social Media Marketing month, ON Readers. Explore social platforms to guide your 2023 strategy. Plus, recent Twitter advice. [Convince and Convert ON Newsletter] We show you what’s going ON in marketing so you are ON top of the "So What". November is for Social Media Marketing Hello ON Readers, Decisions will be made this Thanksgiving. Turkey or ham? Pumpkin pie or apple pie? And as you enter 2023, social decisions need to be made, too. TikTok or Instagram? LinkedIn or Twitter? Let your fork land where it may — with data-driven decisions. You wouldn't use the same recipe that led to an undesirable dish. Why would you keep using a social approach that's disappointing your audience? Instead, you can make a shift and possibly try something new. The possibilities are endless...which of course poses , own challenges. In today's newsletter, you'll explore all the social channels available to you, and their uses. Plus, we have deep advice from our strategists regarding Twitter. It's all gravy, friend! Happy reading! Michelle Saunders Director of Content, Convince and Convert Share Your Feedback! We would appreciate your time for our quick 5-minute, confidential survey. Your feedback will influence the content that we create for you. Plus, there are snacks involved! Submit by December 6, 2022. [Take the Survey](113/cFWXs04/VW61Lf8FYqJdW2Ndlj21Zx-yDW1CR2894SD1Y_N1n_9Yp3lLBmV1-WJV7CgJ1wW4c1sZv1khv9rW2rHJJ78p_QS9W7-8Zdt7qdR6PW6QF9Lw6fSHvzN8GQnLRxcsG4W6fsvJk2QzSBbW1cJ0ND3bRblbV2HZl65knVFYW7c9DB86F75g-W19vkgH1kc1rHW3LV1d93CDC7FN5Kk_MNPLD_wW4WbNw31Gn9VmW3X2K8L2zKcH8W8cqDKz7lCWBtW8VlDpT2L9qDnN29ZWZ_s1Mh4W61XpW75ZhKlzW62sf004N5QP3W3l4KQL6GZL_yW4dKS4C8VD63FW6wKbhJ8tWtyj38_h1) [Snack Magic prize] ON to the Blog {BLOG} [How to Choose the Right Platform for Your Social Media Marketing](113/cFWXs04/VW61Lf8FYqJdW2Ndlj21Zx-yDW1CR2894SD1Y_N1n_9Xw5kh3GV3Zsc37CgKhjW1FQkhR5L0fnqW2tFQvS56CwHjW8Ds3JV60v_00W6YTDwl1KK4ktN151gv0TcJfNW7v9dkV3xVfD0W4XxLCG5RbtjmW3dnCST6VDRr8W1m-jk-70dvQZW3kPFHH2kNyF1W33qXYC47F5DYVSyKT251Dj7BVrDj112srzYZW6wm6qS51-9r9W724ncj876zNGV1dQ6w7W_DVFVNZCSh3g2ZRgW5tqXcG5xr1qNN5P9t0T--lb-W2ksxND9fC76qW71F0jk2_74N6W1cm2HY65gg2DW2ybRtv4qzScRW8LNZ5n1wWNCvW5mj2xx76vKDWW8Xv3VC7Q0jXbW3PJXwx725ld3W4Dn8lP8mY7C-W3GJxp14J44JJN7knKldNHcTNW1j7Rx64yvPJXW78rbHM5PCDN23dzM1) Eduard Klein, International Digital Growth Marketer and Entrepreneur, did the dirty work work you. Review all the helpful stats and insights for your social channel selection(s). {BLOG} [TikTok vs. Instagram: 6 Major Differences for Your Brand](113/cFWXs04/VW61Lf8FYqJdW2Ndlj21Zx-yDW1CR2894SD1Y_N1n_9ZB3lLCyV1-WJV7CgKVnW4x5dyn89l1gmW6S08Dw70HyG1VmwbLr2n1B9VN7mWLt9cQczFW388Mvl79VyPGVLvPC24Nt6hxW5rJ4Bt5xlcD8W1zRmFN2ntJswW5gxx7v7V3CnlW8b2j9T5yJWXqW1Ngvw_8V8K0GW2W9-RN1K7xtCN4BHxP8-MNz9VjtW-l3j_DXMW5xmNkd2N_XsSW7chzPF1bX0mVW818Ph83d76-zW6XcqNG3LLH6fW3FNV7L5DkPkWW5_RChT7wqzNGW74zTX54myXRlW7J9QS01s_vYtN3KqK0f_cXzNW67Bgsd7ff2B3W79wjKN3H11hSW4KH4f33Qj7rwW4tPq401ZvpJNW8jNpqW6Q1LjkW27gRNN13XkV_W33D1hB7DbXNx3nDb1) Let William Varney, Product Strategist at Megaphone Marketing, serve as your guide between these highly popular platforms: TikTok and Instagram. {BLOG} [Convince and Convert’s Twitter Brand Safety & Security Update](113/cFWXs04/VW61Lf8FYqJdW2Ndlj21Zx-yDW1CR2894SD1Y_N1n_9ZB3lLCyV1-WJV7CgL4DW732FfQ6pRTblN5_SCmK-ZPNNW4sXPjM62S_XQW19n-fy4pp1jgW13-KLK2xdfCsW3Hr1ny3rK3QCW36DXn32lKrc0W3N_dpF8Wg9HVW5lhZ0w8t72rcW77d0sR7zZBNsW1lKwrf5rLkW2W3chz2d60Tm18W1Hzzxt7Q2xzRW8sjHrw1gCBJdVHX6gM8qs6KNW5LM9XY7VpMs-VNZ6w65V_yzPW4Th1P-3RlQGtN47Z8gvtfKKqW3mHtLD2gNz9xW93mRcF7Z5hr-W6xL9bn2CzRPsW831pQw8HXyC0W2x0WGb36-STGW7F44CY6zXljMN2Vr-RkwRKrRW2Sddk43nxH1YW2LbXCp6wJb-DW5m7VC86b_8QXVcjmTp51wtj933KC1) Convince and Convert Senior Strategist Daniel Lemin recommends these immediate actions in light of recent Twitter News. Check back as more unfolds. [B2B Success Bundle](113/cFWXs04/VW61Lf8FYqJdW2Ndlj21Zx-yDW1CR2894SD1Y_N1n_9YJ3lLBGV1-WJV7CgC6mW4NP0-_8LKxFMN8vnn2X_41kbW5Xq9p53bF-VHW2d9cDh2K076YW3mYRtp78_gn3W4gPBJG2WTnYGW334c9P961NlrVFXXq12xy380W8vdRSQ6z5PcBW6qSptZ6T2-MYW1rX2My3K_56VW32QYsB8NRMg4VgTfSX2CkrSvW7kdPv97-G7mrMptdhzMV5JYW7ng7Np5D9QdJW2rK7Nv67GB_FW5d0sNH4wX_R2W8X8VZ42W9fpvW8RcV1d3yQ3hRN1DMSsnQ31lQVkwMmZ7k9yzgN3x-sKW6zr_4W7491kP3GGqP53b5x1) Your B2B Success Bundle is Here! Download today to: Generate leads using research and reports Build an awe-inspiring influencer marketing program Take control of content with an A-class content strategy Plus, we are sharing our ultimate LinkedIn checklist for brands! [Download the B2B Success Bundle](113/cFWXs04/VW61Lf8FYqJdW2Ndlj21Zx-yDW1CR2894SD1Y_N1n_9YJ3lLBGV1-WJV7CgB4HW69G3J47Z6LLrW1vbZBq65_y73W7sCSDk841X0GW54S_Yy2jz2gfW5rq1ZM1WR64TW25V-q64DbDf7W7bcRFb6H4-b_W7LP_5z7FqwzhW6_rKNF557kNwW8HKckm93Gl9YW1fhwrB18C6jvW7X8Phz5xK8F1W2Zdxzt4SF-1yW8J09sV7W3g89W2WPTjt3nSBztW2xynCh4_0Dg-W2khDYJ5Mt5VtW1Wh0Jp2GBWpmN1KMNMz1xFRLW1s0-_F3PhTlVW5w8PC-5m2RHCW9brNh810NnkkV_Jxvn5NlMtqW8kbMy053qzMT3nZn1) ON the Social Pros Podcast [How Curiosity Fueled Duarte Garrido’s Social Career](113/cFWXs04/VW61Lf8FYqJdW2Ndlj21Zx-yDW1CR2894SD1Y_N1n_9ZB3lLCyV1-WJV7CgV_WN1FNXGmZtHN-W2bXFRl1FXKx_N4MvrmtLNCFYW9129gX7v0bk9VTv03c27zCjgW3vKnvM6pg6RCW1VW6HS5zNQm7W5dDKVp7RMzrfW1V2Lxj6k8yC9W5KH6Nf23kDPkW54FXPj913TTXW25b2Vg1FHrq-W74nrT09hdvNbW8W57tR1nG64xV9b5k7535-r8W2Lyh6f5WT6GlW3xN39B4HN7sBVhsM_r1G93jyN6hkBl8WLLhmW6lFWR03WKGxxF3YXb4RZcNHW4H8_CQ73ZZD2N1p4ll3WhYGbN7nfJf1hMy4tW3fZ20c3f3PgwW4T1fT22gXyNCW9j44KM81cT9nW4MXRnp8Gr1cKW4xmQ858q9znQVktBwv2P5Tzz3kFh1) {PODCAST} [How Curiosity Fueled Duarte Garrido’s Social Career](113/cFWXs04/VW61Lf8FYqJdW2Ndlj21Zx-yDW1CR2894SD1Y_N1n_9ZB3lLCyV1-WJV7CgH6rW3bBCVK85NkFmW2jxrML5Q0jH0W5ZCcQS7GjYFwW3v_V3j5hSzQYW2pFm3j2fw36FVk0QKL3lzL-3W2rn-VK8bQdvrW2bwpRZ2-jGT1W934xt23hlh3VW6QKq1l2ymTfGW24CD1h7HNHL0W4gV_z23njBVWW4xvYYq9bv1R0N4YFZDj2dQDwV3JYgF7gzqvMW5c5gt-43Dm29W2YJB9P2vb84kW5DM_zP30xClQW2jjRXd7KVcCXW99Swh02cCT1fW7-NYgF1hjhd1VjxRgZ8-9JC_W2SbjDt2Z7ZjdW1pJDLP5N5pJdW5MyC-M1cJ66fW1cyhFt8hPqRcW52fdMD39gPhsW4LPBhq8XKRV0W8Nn5VQ3Rghq_N6LvfLhnXH513mH31) There’s no simple hack for finding success on social. Everyone takes their own path, though not many used to be a chef! Duarte Garrido, Global Head of Social Media and Cross-Channel Activation at Standard Chartered, joined this week’s Social Pros to discuss how curiosity fueled his social career. [NE Ohio Regional Sewer District Is a Masterclass in Engagement](113/cFWXs04/VW61Lf8FYqJdW2Ndlj21Zx-yDW1CR2894SD1Y_N1n_9Xw5kh3GV3Zsc37Cg-cMW2JlmXM6K1Y2nW5-TGqY771ppsW8F_6dm3cPWcbW3vgMvT6rc1CHVgpTsm6RK1mQV2LF3-30rQw1M-hq5pznk9qW353y-g3RzSnnN8FN7MTYzVrDW1nMtz42wx085W1h9mzk72C4FzW2cN9h37sTs-6W7mGLcG48kVh3W3rVHPB3_l7QjW6DRynh1r9yqzW37Yw9H5Sxc4XW6KzK9b8wztYHW4JDR1s8MZxkTW5Z128D2NMrXyW6VndkM5KYfF_W60JyDB3_KsNHW90q3SV3P31tsN3mp13PNlHJ8W1dvyT35DmGClW6Z2czQ8ydXq8W7snMDs2TThNgW7TBnjq6J_gTCW1Qm1fM5cQZFZW5zJM2R7jwrc7W5z6RF44Z9qRGW7pNc9y4QLNcFVYyrrf8C71dw3kDK1) {PODCAST} [NE Ohio Regional Sewer District Is a Masterclass in Engagement](113/cFWXs04/VW61Lf8FYqJdW2Ndlj21Zx-yDW1CR2894SD1Y_N1n_9Xw5kh3GV3Zsc37CgD0NW9ks1pj8zG8DWW1rvlj-8RX8DqW6TdfHk4Mct2zW8vddjL4YB8xwW8b25j05xn71XW5P30VR3MS1mPW6gNYNt6S-H7VW1Cz2pz6jkfJKN5GqysMvV5JwW1kDCxP5rZ1ttW15lT6f9dsnKbVw01LH7MsbTTW8jRYdz3j5wWyW5K6jyX2MW_65W64r95m5Kg3l6W1Y498M1gBlHVW8N423z68hqCmW7vghjf41QDkXW7Z6fvG1XTD9RW8_cnJF8_vw8TW7TfWrK79y6Q7N8NkF9hjtq5-TPP7H97nHZjN6yllvMVsPBNW8xGZck72_X3MW4mWwLw6kKX9PW1lX5pD5027pXN6wQJGhfNBYTW53SGqJ2HPz6hW10LGST3-_8bPW5xm1YD5CTyqMW5MTryF2J0r_f36tf1) You wouldn’t necessarily think much about the sewerage system that runs beneath your feet, or that a sewer district could be a powerhouse of engagement on social. But this week’s Social Pros guest, John Gonzalez, Communications Manager at Northeast Ohio Regional Sewer District, is using personality and humor to build strong human connections. [Trust Insights 2023 Report](113/cFWXs04/VW61Lf8FYqJdW2Ndlj21Zx-yDW1CR2894SD1Y_N1n_9Yp3lLBmV1-WJV7CgBNRW4mm6rn7ZH5mcW7PHcvh6w4RB8N8Bgtf8RrRtgW8r2mqL4ymcF7W8zmbHB1jSYqbW3HCk4K3yFQBrW17XGD33jdQ_3W8xm1gH1t4dLpW4H8Shz5vqMngW92pk1X5l3J41W6CXHQf7rRjlLVfj5SD1cSLQxW7hpKKP5W01xfW7lK5bw43r7TdW2gcmrq1ZjcJtW2tr6sg8dLrVlW911Q4t4dvjqMW7PCgHx6lz2rPW25KpT34gt1xGW6yLWXq1CT9ghW93fdbd4yDSwmW17tK105d56ks3n7N1) Trust Insights 2023 Marketing Planning Guide Receive week-by-week guidance about the best weeks to schedule your marketing campaigns in an easy-to-understand format based on when people are in the office and when they aren’t. [Download Guide](113/cFWXs04/VW61Lf8FYqJdW2Ndlj21Zx-yDW1CR2894SD1Y_N1n_9Yp3lLBmV1-WJV7Cg-WVW2DCrPN55HSbrW5-LFWB6xzGv3W5gBXRq6ZKmfwV1HBsD1HcCW_W4RzBbW6lCfgnW8hKTlz3JVP_kV8KkR_3g58Z7W57CVkg8VnVMwW7yQf7g6nNMYwW26x92G87FxmTW8NPmHy5p_vxZW3BVWF96SDqF3W2RtcBH2V6VW2W7zCFcY5C8hfDW30dxZZ23-HSzV-KLmg5dVkpVW847dVf3fV6tYW8P6-Sq2yfBCRW67qYz6328Tt1W7glmMZ6TfqcMW8Md-dc1xgZvmW5sNQRg2KJpmq3p531) You're ON to Something Great! Convince & Convert is an experienced, highly focused analysis and advisory firm that creates effective, best-in-class digital marketing, content programs, and customer experience strategies for the world’s most iconic organizations. Partner up with our seasoned strategists and see how work can be greater. [Let's Talk](113/cFWXs04/VW61Lf8FYqJdW2Ndlj21Zx-yDW1CR2894SD1Y_N1n_9YJ3lLBGV1-WJV7CgRL8W7r9Qx792WgQ7V9r8sj92ZfQDW6tQTTZ8xXVBrW5hp7-12vQPj8W17LDtf9dq8PWN3HDRc8TmBSlW8pLbP0942fqYW1-TpPB8MBMTfW502HGc8BJd5FW7lpC3q1mL2J0W2vb4Cj5x0QmBW17qxxp1R7ZC9W2BvkSR6kW6ScW6hwm-l2_SN1ZW1g4-323CnYyYW12ZZ0g6Yk442W4rdscK8NHY2NW6hlpdK78LWfXMLkBD8Mf9xrW60-3cb6WfzWzW87P3ht7wC1y9W3ZcQ_j7BLGfxVZFjqn6nv10KVRtdlJ2bmL5Q3hCq1) ON to Convincers of Social Media Marketing [Pinterest TV expands to Canada, bringing first-ever live North American holiday shopping experience] What We Are Reading: [Pinterest TV expands to Canada, bringing first-ever live North American holiday shopping experience](113/cFWXs04/VW61Lf8FYqJdW2Ndlj21Zx-yDW1CR2894SD1Y_N1n_9Xw5kh3GV3Zsc37CgJFzW1JqPQX6mKq0DW8Lj1jT4MTSMpW30-PXh4KzLj0W7CCVC7440SYjW7qNP_B7tkvVCN5Nvmtz_7t_jW3GLd-n4WsSpKW3GlWT23xyM5MW81wrdK7sLRvZW8j3hF223G87wW6D8_SN58-xgZVMn2y58K0-ZpMsZPvX-x6tJW2tRzkY1TX5qWW2S5-431P1zLxW7HjMX_34MwG1W7bdlvk8zhYd9W5tn_RX3rcrZBN8S3Vws8v0CgW7TmB461TLmlVW4sKxzt917tSlN90ZqP4skBXTW9fNJt95NX62tW7rsgC44xdkHsW6kBFVM7ZThLJW6GYD242mTjtpW8Y-lK02wFvvtN5g-xKfPPHtZW4TGyM792n_SNW43vpKy2C-LY6VggKXb8Z8nPPW9bRlhj37H7Sg33Cb1) [Chris Penn] What We Are Watching: [Almost Timely News: The Incredible Power of Brand](113/cFWXs04/VW61Lf8FYqJdW2Ndlj21Zx-yDW1CR2894SD1Y_N1n_9YJ3lLBGV1-WJV7CgZWGW5lSDMh88d_K3W1bsndf6WvWczN8KW9fgTcWxjW6cdmG96MYT2NW2TDWN58ZqRnNW8STcHy3t09L-VjqtZs6gLmpVW6bZfdv1Mb2fnW2YnTqT58Z35_W1HSQhg7wSRggW3lP6dc24MlW4W8D-D2V5hgLTrVY2k_57SFdJVW2bbpCV5zX0GnW38TKfP4zL4pNN5PdFfzMNcsrW7fP8FK7nsyMJN37HQTKMvjygW90Td8Y2FLtgDW14lZc422bcd_W6ky0ZH2rP19tW6d6dGK1dQ1pvW1XbZGW1D9fSVW872dxD3LDFdr31XF1) [Pam Moore] Who We Are Following: [Pam Moore](113/cFWXs04/VW61Lf8FYqJdW2Ndlj21Zx-yDW1CR2894SD1Y_N1n_9Y53lLB3V1-WJV7CgG1TN42qdXmLw6mfW5lW80y8-smmcW7dTpyP90Gv2TW1nnfHM1wJD44W3F9z5V2qFQk2W6Z_RKS15xnyzW8WMTS05Wh8CtW934L8Z2F9kJcW57lkbX3Vr0HqW8vMCN98nzFfWW3lLJhc6q5pCrW5d0_Nt1T_ZhqW6zQshb7s519pV2qqwB5bB2GSW3WvWX_3mR42JW6dMzgR5cStDwW677TL31nKvMVN6cvDPbpPKdFW50TPVT1_sqVYW8V1hPg2PSvK13kkj1) [Facebook](113/cFWXs04/VW61Lf8FYqJdW2Ndlj21Zx-yDW1CR2894SD1Y_N1n_9Yp3lLBmV1-WJV7CgVVMV5jc6H44LmJFW4bs2NT7d-zTkN8Ly3knWfwB6VkSDwB1sZyTJW4bH3GQ2FgphlW4NFyW22Y-S_tW64Zjc_8NpFgCVg2c2h5GKrP0W1H9TKr3YBrXMW1tM49y1N5bfpW3Gl48C3gv-xlW7-VxCN5n3cb4W6xglMV5SS7JLW3_W2yK4Y9v2NW5DdpJL6DfDbjW2PZ1df6k0ChZW46rmct4FvJ_dW9cdd533-nsB8W41kHBk70wv89W2MSLFH6qDVjcVV_KJB39d7_0W6plSG83LKbSK2lY1) [LinkedIn](113/cFWXs04/VW61Lf8FYqJdW2Ndlj21Zx-yDW1CR2894SD1Y_N1n_9YJ3lLBGV1-WJV7Cg-flW6MJJyS4hC7T5W5L8TdR16xrNxW3JVG6z150BCcW3DXTQZ1pPp5vW6R2y5F71G-KQW7Q2Pnh1DCdRtW4lQTT76ftxCSW94mPcd7sWsGcW6K0z2D5d_SH1N9jd44v8XVDlW8p4XKR5kHFwhW8lf10N31FvDPN8Z0K6rW75jhW8-H0cC2vDBvSW8NF-8L6rMlVkN4Tr2-Cd5VQsW4xcL431Ycp6NW85RNfm8Z6XjsW9c2tM_7MSVB2W95GTX74rMqp_W215DgY35CLQQN97S8gSy3d7sW6CQN_F5JpzN-W3RBBDz5R-HbC3cz71) [Twitter](113/cFWXs04/VW61Lf8FYqJdW2Ndlj21Zx-yDW1CR2894SD1Y_N1n_9Y53lLB3V1-WJV7CgQTQW7ydFfY4Jd05BW6tdmd_8C_Kr9W1D_yQL9714C5W3Gz3BY8Z51sjV4x1xh74kNxsW2fk00C7fZbCNW3bc_MZ6-l_-ZW8crwnK99q0jlW8HrBvZ3dfHJGVcbJ674_TVScW1Jvjmg1BjN9kW6xRw2v2XpfnrN82PRd67RQb4W8Fy43c8-3w4PW2V9xwb4m3nWgVrXnLw2PP-rhN1Xmvx-_NnR3Vd7BrZ5yYxR1W3vlJGR6jsv8xW1mYyM18zm77_3np11) [Instagram](113/cFWXs04/VW61Lf8FYqJdW2Ndlj21Zx-yDW1CR2894SD1Y_N1n_9Yp3lLBmV1-WJV7CgTCgW4sbgbZ2PTDzhW7Pw5Lb71QYKCW7sc-ny40DzksV-wXvd1D65YfW7Xy6Cc2fv2xsN5Hq1Yv16kPqW1zYPfM7hnZ3QW6hM4c32DM4-KW48rfFV98kF_tW94Zgwt4t8N-KVVYht78pf983W5dCb2M5-qnSnW7tcJvH21jmt5W4QRp3Q3-1jN2W1M302c5c44-PW3zttP-3s8NwqW31gdQZ2P-FQCW7ynDhD4vyWV3W2fn-4y3qRx3SW2fctp71zz9FGW3fbz483y5sRZW3zzs1z3qXDsx3pXc1) Did someone forward this? | [Subscribe to ON](113/cFWXs04/VW61Lf8FYqJdW2Ndlj21Zx-yDW1CR2894SD1Y_N1n_9Yp3lLBmV1-WJV7CgQQZW3YcHhW2KxXjvW5vnQLg2TZ92TW8--GQ92qg9rTW238Pp11fw2fTW1RvMk0256LsVVLGmrW4lGZKSN7dSbChW8s-gW6JsR1p8KrpPSN5mCJd-NBB6xW954fly6YFQVXW100LzM5XRPVpW8GY7cx4-8NNPW1FJDC57_cRMlW40Z6g645n3s2W6Zy3qF2pGd9DW6TMXx76PrMPCW1PtvRJ1213mBN8rhVQVy_RWwW5S7MDS641SGgW7NxS8X3JL2n1N7fXWr9NPl19W462m5t59BVXq3kJP1) Convince & Convert, 645 E. 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