Social Stats for Your 2023 Strategy

November is Social Media Marketing month, ON Readers. Get the latest video stats, plus awesome Instagram Engagement Report takeaways. [Convince and Convert ON Newsletter] We show you what’s going ON in marketing so you are ON top of the "So What". November is for Social Media Marketing Hello ON Readers, I hope you've poured yourself a big cup of ambition and your favorite song is blaring on your [Facebook profile](113/cFWXs04/VX4s_p6kP84nW466XLh94mw5qW7Kkhd54S2WgdN9fbG9Q3lLBZV1-WJV7CgPBWW1XsXR38yWLsxW7l8WlG5_mVmhW4ddkPV5WD6M1W2w-7kw7KlHVPW3h4pW37nG4zpW1wlpKp4Hx_05W5bCg2C4nP2x8W1dz1Lc8R9YC3W2hS9465L-F8QW2WDkkG1JPRn_W4BZ84h2SGy00W6xhdR66hMX9cW7mr1zg2JG-86W33wMSL4WZR9nW4gcq_56vjcQCW2lF_vm6dp0CQW1fgsY37pW93tW22MXzb6SCWrZW4NCs5M8XnVFgVdq6VT5Ww2-lW7bK8B28Cv9tmW8p_t2f5B0YTPMq2CBQCLfmJW3dmjJx7-MDs9W2l1NdP2GF6JPW10pKm68rC5yZ3lQz1). This month is for the creators, the researchers, the re-schedulers. Instead of a standard 9-to-5, social media is a round-the-clock commitment with each channel vying for more time, and money, spent. [dolly] Convince and Convert knows a thing or two about great social strategy, like the award-winning TikTok strategy we made with [Visit California](113/cFWXs04/VX4s_p6kP84nW466XLh94mw5qW7Kkhd54S2WgdN9fbGbp3lLCyV1-WJV7CgWMsW7Z2cYm1vy-8dW2vgGG92r1tzyW3pKLNt11c9hsW7mM4_b6MfCFqW1hsm-t70M-ztW1HPsG38YPBLCW3xQLL57Q4N0nW4L15FG4TRfWwW4FBw871365LRW8tG-sH4GZ1_hW5Yh1vD3_44jwW8_RMQs6l5hTKN73g4t5lzQ8kW6HLl9R19x_xsW41-2xF5jHw--W5vtYpF2sr3hSW6n5WhZ2hk_27V36Cwb4tvtJjW3ghDB05ff62XW7nsfHf94pjYcW4WGqvT6R2GSkW32MjsR4zFMbNW2CfTfk2KJJVdW6hMQ6D6JXvgYW7nPgRk1yNfrSW203BJ04XYs9nW5-zlSy7m172xW4Lzw4K6KXhnpW9hkqB35_SXj3W8tF9lY4BjVvx3nj71). So, we hope to give some guidance this month and make your 2023 pack a socially-acceptable punch. Read on for stats that should get your video efforts more aligned with viewers' habits and expectations, plus great report takeaways for your Insta. Happy reading! Michelle Saunders Director of Content, Convince and Convert ON to the Blog [10 Actionable Social Video Stats to Level Up Your Social Media Strategy](113/cFWXs04/VX4s_p6kP84nW466XLh94mw5qW7Kkhd54S2WgdN9fbGb53lLCfV1-WJV7CgZqpW5rYp6D6pykkpW7g1mgm2wG-nyW7kzNyS5LmqBfW89sdpd3ctf9JW6qP02c4lbdTfW7K_Rp21D8GWNW1kLpX35cGccxN96kqZC8pN3VW7GpkqV2CdpFLVBTyQB9cTcwrW6GCPFC3XYfyzW24k2wY1NL4jCW3fN0KH72jqRLVhJ9vK73TK7WVfGjDR7ff72gW35TNSQ3mPxvwW7qN8ZT87tBpdW1D36G72vvjVmW7XlsgK5MfwblW5lqxnp5tvKy5W35gvM27pJ2PZN6NQlzTHp-KxW3f9bQX8pJ-zqW9gR2fP7vykCnN6cPclgqZ2lxW7Tj18554dm89W2WFL4676mGfWN4KCQ8mHgbZs31L-1) {BLOG} [10 Actionable Social Video Stats to Level Up Your Social Media Strategy](113/cFWXs04/VX4s_p6kP84nW466XLh94mw5qW7Kkhd54S2WgdN9fbGb53lLCfV1-WJV7CgSz9W3Ycjkx4LTcjSW2ZDhn18xSs8rW550XGP4v1gBtW3DPW2S19v7m2W89NtkH4p70G9N1T7ZJv_gmzVVmW9-R5jB0vDW3Snt946_xrTLW2gMfBB4Rp8wTW7XKZcN1vv9FCW4mt9gb84MKtgW19ZDl_1VTT_CW8T5lbr8X1Rl6W9gDjQc21k7ppN75ftWMJYCLMV6DYrh8Q7npgN2x0ysmWmtYHN32QpxGrDRM1W5X1wkj8S6fBLW38CXL_5sDPXlVHyb0y50V4pzN6qfYHBP1y5gW25_X4R5F9_dLW1gNRfC85lJrbW2vnBmG3Pzj41VwKjcL4vpZw0W1M9LvS4Kl5NkW7Fxqty3nP68_2wT1) Victor Blasco, Founder/CEO of the explainer video production company Yum Yum Videos, compiled a list of actionable stats from some of the best video marketing agencies so you can make the most out of your video content. [How to Grow Your Instagram Engagement](113/cFWXs04/VX4s_p6kP84nW466XLh94mw5qW7Kkhd54S2WgdN9fbGb53lLCfV1-WJV7CgB0VW9gYG8w7snRwJW64By9Y1mD0tMW5Wxt5T8RGX00W5h0yTr23NdzDW8trlq-2xDPXdW7yDlb83TXKDvW2xYMFl847FjNW3Vy2Xh4GwyLQW1mvqgC729vpvW53NqSX4KbN-3W96Z6xf26THQcW3cwHQ84ngVd1W4b1n405tb_xlW8hCnG07HRmyyW3wJzGk6vfVhnW7DPsnq8r36rrW6K7QP82tZS1dW6nbp2C2H5_mcW1_qkVH24dhgMW46gPV241TlDgW71zk487LJyS_W9fJpHK5cP6vxW4YskXX2P6m_1W97V1RY6FjTZSW7Cydgn5_JpfdVw1z4Z3WQ07RW58dJKb8fZDMvW3BVmRs3Y7jyn3q871) {BLOG} [How to Grow Your Instagram Engagement](113/cFWXs04/VX4s_p6kP84nW466XLh94mw5qW7Kkhd54S2WgdN9fbGb53lLCfV1-WJV7CgPFNW8VC6c81r8xJJW7KNJ6x6VB3RbW3ywcRb8HsZwrN2rDptb5hS46W5ls01J884SbxN4-D9fVwcxvXW8dYc211JqGVLW3B5LKK5R14GfW22Ls2412qrSWW6Kgqwf1Yb7DgW3Sn91l3zBs_4W7gxFYB7jh4p5W2vLX1D5gCkC7W2pGjbV5v_zFGW6Q07S13JLBJMW90RPmm8flQHPN6m5y77L6sYjW38V1zj8BczVSW1BvHG_42tLg7W36kfNL1nJlLwW5fcN_l6LT-TdW5ZrM-n1y0MNCW8v9dbW3tShJzN2yv7mptMTg7W7PnVWF7SB5Q8W1Td80J1jGX7mW4SL5CJ4bMQgtN5V6dHH-G_hm3hss1) Waynette Tubbs, B2B Marketing Leader and Content Strategist, dove into this year's 59-page Instagram Engagement Report by HubSpot and Mention. Check out her top five takeaways that you can quickly apply to get an engagement boost. Upcoming Webinar Thursday, Nov. 10 | 11 AM - 12 PM CST 5 Steps to Overhaul Your SEO in Today's Upended World of Search [Register for the Webinar](113/cFWXs04/VX4s_p6kP84nW466XLh94mw5qW7Kkhd54S2WgdN9fbG9w3lLBGV1-WJV7CgzNKW8bdpTb424QfFW8dN2Mm1c10tMN8wN5xMl5F8mV1zNbX5lx9nrN8XXFLqf9dCjW2zBMdd4nDtzlW8vwywF3D5dg9W2mlq6h3ZPgdhW6PbHPM61Cl1_W5qpglx45ptsyW2ytsXx6-WscgW80snJM8HW2JbW4t18Z07GbjjHW1mDmW68p0mtqW6Sq12k5R_DKGW7JWNNt4rMMf6W7Ld6VY7HBKXzN9m1Vx51ZVGrW7ZTDP95PMSYKW6M9S6T66qcDRW5JQ7QB7-W8vDW9bFyXs11tnHpW3yVhHn4DBVDWW2GCSC-26gPMT3bmD1) [5 Steps to Overhaul Your SEO in Today's Upended World of Search] ON the Social Pros Podcast [Inside Glossier’s Iconic Social Approach](113/cFWXs04/VX4s_p6kP84nW466XLh94mw5qW7Kkhd54S2WgdN9fbGb53lLCfV1-WJV7CgRt0W5Jl_RM4PVHyjN2_x1fKHLrVJW2xMnxn6D9PCBW2WPp7G7xDz81W2Rpc1q8W6-wcW6M6kBW7BGZDQW17FZrZ97Z9CyW1Dylw-3Jt0kxW2RV1G64SMbxXW4sHyPz29GcgJW1X1kq_61VHXmW1PVFDs4Nh-5wW1mVTXZ7w-hJgW5z4PBX7_fQs3W9fNFlq1M-MWgW1fQYl345S-cDN6PK8XwyTTXGW1NJml32jbVN6W8X32gm1b7Lj3N8LrPb5zDxJhW1_v05T8fc7P0W8DpmYN1d2JCyVNMGrT8D3SCvW2XrnlR2PlTXdN4-RGYxrr-jKW8BW5G66Z9TCJW1__Xvc8HBj6DN7Kd4w-glGNt34SG1) {PODCAST} [Inside Glossier’s Iconic Social Approach](113/cFWXs04/VX4s_p6kP84nW466XLh94mw5qW7Kkhd54S2WgdN9fbGb53lLCfV1-WJV7CgHptN2ySTnbBCmK-W7sRdCk6x_BjyN50qkjPf8C1KW5dPTxx1yrD_1W6zWHm15dcFrBW94734m7Q1QB2N6HcNFhzMQdcW8dXxHD3TFSWSW8K0Rsl8YtQqyW92vgHD85p1LLN43wyn8GZwdDW7QgTD52DcHfLW3jyt_v1RN4kNW7fN-gx7pv0nwN266PlVYSpX-N1h5YTmWhgX6VPl2RD3tlqC-W4SyZl51Q38-1N2Bj2-NljrRSW4Xk_DN3zm4m_W8yWxK876ygpsW6b5r348ZTZ8JW8jPf9C1qlgbbW1n0rcW8znV-ZW3Rcdl229SQ4RW6jJDjf2Gz38xW6Z0qL689s8TvN3334c-knBn53mhg1) Jamie Dinar, Senior Manager, Social & Digital Content at Glossier, joined this episode of Social Pros to unpick the brand’s distinctive social strategy and provide top tips and tricks for social pros. [Listen Now](113/cFWXs04/VX4s_p6kP84nW466XLh94mw5qW7Kkhd54S2WgdN9fbGb53lLCfV1-WJV7CgGFLVlZkBx4q8SKnW3w8pj16PP4yYN2XkgV8W2F0CW2rNrLz4XvZy8VMC8Z-7WByk2VwcBMG3xmCMvW5v1L3v4hzMFtW2jgg5L4WqHv-W1pNyLh2hxjwNW486nFc5PQfMbW7X7yCq1vw26LW8_ZgqP7fxtRtW1tfP2d6vs5hgW25nHRK6rxygzW2JLs2r6HyHz1W8VHRNC5BqJdyW1kRqF114H9tSW6h-1f98z5hmvW951cPJ26C5hTW6Wh59X7CXkYsW4lKrKl2Jbz2hW25WjcG16K_nHW3r90Xj92jwX9N1wjy442pP9TW3JG0YH3k_QFcW6RMFQK31C6fmMdCLCljMR42N6kzWmLckg3_3krK1) [How Universal Parks & Resorts Creates In-Park Social Moments](113/cFWXs04/VX4s_p6kP84nW466XLh94mw5qW7Kkhd54S2WgdN9fbG8k5kh3GV3Zsc37CgWKdVB-jZ_6wCrMXW3DXTxY9fj4L6N1HtdG0scLCLW1rWP134RGfC3W3nhdJW40RzYnW4G4cqh7CGDhWW16ystN542jLXVN2khy8JJY0PN3g-NndXxcGGW7tYT5n3D43D4W19dqb11gdtgWVHBrKR2PlSH6W8Mx90J5QfKX_W6B8wzd4T007dVqM9kG8ZgsLJW48Bddr7wwKqVW6-G5cB4CqhY7Vp9W8N7lJ9WJW4fkqXw6WgmDCW5cmBpF7xHcStW2c8Jw98CcMnqVLV5Nn4xc1cGW44ZsPb4YV85sW2Bl8Xz1CcYRJW80C0Ws1VDlD1W5g9rq68qVXHJW8c55mz7mlFr7W98gFjb3TSfcYW90HCT251gMSGW3nwDcy1JClZGW6wvWSs8b3xWsW3MkyRC6SjHb837Z31) {PODCAST} [How Universal Parks & Resorts Creates In-Park Social Moments](113/cFWXs04/VX4s_p6kP84nW466XLh94mw5qW7Kkhd54S2WgdN9fbG8k5kh3GV3Zsc37CgJ60W9jtfb1638gCDN3jcLxcmXwQDW86GZsC306pX_N34KFcWKxLG_W2b973N5Cpf0rW45w8vg3CnWN1VHZnXy51mwC9W5V98MX1D-0p5W7wbPB32s-x5QVPJZV_48Dx74W5fq2qN4YBXC6VlTCc57vlsJVW7b97MZ6Pl-GrW1SVTjy7M1t-vW4-7Y5290DtvkW6Jq5M_2N-_KgW5MPXY47t_0dvW39lVnj7k3kPCW1TtqVP2Nh0RgW4g-BP37621CsW8S4hh03ptzgyW185z6Y5W24CyW48kG7l5g4nWXW68gTFf75hkHPW31hKY91WFTWZW6-x9FL2dZS8ZW3fS_dK6HCmjVW30m_YZ2yPWvNW2mdmSY716dzHW1H8q8m6PgGrNW3bhYwM8plr55N99mjnc3T9Nk3jLB1) Even if a brand’s social approach looks like it’s all fun and games, there’s a lot of hard work, thought and strategizing going on behind the scenes. Listen to how Eric Gray, Senior Director of Content & Engagement at Universal Parks & Resorts gets to experience both! [Listen Now](113/cFWXs04/VX4s_p6kP84nW466XLh94mw5qW7Kkhd54S2WgdN9fbG8k5kh3GV3Zsc37CgQdRVSpQ-l6TZRYdW80wKfw4_M681N4Bfp6cv0-p6W1nS8Kj5NCXFvN8Jn2Y-G60JJW8w49Pm1ljfpBW2j2VtY6gp25MW7lgFP-5GNVLfW2Cy9883V7nwmW6CYNP11_pR7HW37H09W1ydfG_W3vBL-n1q_hgnW5V9YgC21lMkZW1mrmBX86Zp-gW8dY1137qqwflW6fC9fS45h1zzW1W9lDH6ZrpXlW7gT0bX5Cjvy8W2vgrhQ1QC2y2W4dVS6-7gncXSW4FJPtM27d-ZyW3gccp161WZNrW89Wctv21jX0FW3lf92545pftWVZKXQb1qYkDwV3zx-H6JWb8lW21n62S3y2JyVW4yRY6f22XrvwVPCt4v5LJrSqW1CgDvh6qPsVxW5x0V0R8h5RmwW5qBNnq5kvLQQ33v61) [B2B Success Bundle](113/cFWXs04/VX4s_p6kP84nW466XLh94mw5qW7Kkhd54S2WgdN9fbG9w3lLBGV1-WJV7CgM_5W3mZs7c3rPCC7W8jyYgq3BtMNLN1pFnJ_87LBJW28mZ0D1KNcS8W88sjwp7ybxwnW2VqY5H6wLTMQW2RSrnr64-m_QW4jlN6y6wlqcCW2s4n--5T72VvW8lRlLs2xpRFLV2KnGt4Fb0jTN330HFKBzJ81W4vKJ8C6MJ9CTW5N3QJT122HyfVsdFhz6PknN3W3YlwRX6hzqkPW38VS432l_QF5W13yYgR2v71R2W1hw2JH5xq5xBW8Tb0Dh3YHpBVN51YDFH-pgRGW9cnWnB3nl1JFW87VdpC3XNQmXN5-LLDT2WbgQ3q2B1) AVAILABLE NOW Amplify B2B Success Like a C&C Strategist Download our B2B Success Bundle today to: Generate leads using research and reports Build an awe-inspiring influencer marketing program Take control of content with an A-class content strategy Plus, we are sharing our ultimate LinkedIn checklist for brands! [Request Your Free B2B Success Bundle](113/cFWXs04/VX4s_p6kP84nW466XLh94mw5qW7Kkhd54S2WgdN9fbG9w3lLBGV1-WJV7CgB7zW46tgyQ5hBHRQVK2kjr6jqCcNW5Q0dgg1GpyQdVMPmK-6FyyKGW5qXrxL7xP9xHW5VwMB_6QVMv2W4Nfhm82b71MHW7VZs7c4p5KDbW1tgzfy38XtM_W7xct-d80JpPCW6vjWS48ws9FdW1fS9NP1GjMnmW7Sryjx3zkBvQW8JXn_v396KV2W8lDG7n8Kj8QrW28jdmT5Y89bnW7kg-L52DXl0QW7XCZW38K5NVnW3D9d2K4Wb_9BW9hLx8f2wKw5lW15S1FB4xtvlFW2MYLpH6gzlbhMjgF1Cvxx6sW3ZZ9qr1HKh2838_X1) ON to Convincers of Social Media Marketing [TikTok Publishes New Guide to ‘Shoppertainment’ and Connecting with Consumers in the App] What We Are Reading: [TikTok Publishes New Guide to ‘Shoppertainment’ and Connecting with Consumers in the App](113/cFWXs04/VX4s_p6kP84nW466XLh94mw5qW7Kkhd54S2WgdN9fbGbp3lLCyV1-WJV7CgYPDW7j3_kB3_RZxKW9d5MkD8-_VnHW4Gt1pc4nW4vfW5ndcy93xS2HjW4gvww63jVs3WW6zwW_T8LdGbpW74R9-R3xMDJwW8jv_FS8S1ntFW2kGP2D3GqJ5ZW8TMXwP7r4RDQW8G4QDQ8yMPWfW51SWzF8sCvw0VJ4cym92gkx0W1mQ1gf85DRVnW1F6LLw5HPfsQW53V1Mk9f_MqRW34vFXW8Pjmw1W1SPSYz2cv09bW7--60J22MJkDVdMSrB41BKFJW5yVYRS1bK_9XW8CpvsD4MYqcbW3LS9dD7dK6rJW2J8ldh1_gWjRW4Lf1F463r3-DW89kq0P17wMG0W1--Cv72DQKtcW5r1CkF8fLy1jW2FMK825zCYG5W5SYQ6R1gnMSy29y1) [This is What Will Happen with Instagram, Facebook and Tiktok Whether You Like it Or Not] What We Are Watching: [This is What Will Happen with Instagram, Facebook and TikTok Whether You Like it Or Not](113/cFWXs04/VX4s_p6kP84nW466XLh94mw5qW7Kkhd54S2WgdN9fbG9c3lLBmV1-WJV7CgW0zW4k7kvc47RgpxW38dJGh972Xd3W68MVLY2FZNg-W646zc953ZpRFW5-jhRf5Cx8rrW3h0-hM63nfPVW2Qk4Mr7Fr74XW5jd1dl5z2pQtW7-k75K1YGdKXN7V-7NfYJPL-W7M8L0b3ztRJlW5bVM_92PRrbRVCybJ12GVkzPW2LYv147s48B4W97bySX5c5fF5W7qP1Sc4Dzy7qW3KWgTY3PDtKcMFMRLM2s_YYW2gzRbZ1Nlz93W3Z3KdX4c54KvVftC596crzYZW5bx_s8554Xnj3hkG1) [Michael A. Stelzner] Who We Are Following: [Michael A. Stelzner](113/cFWXs04/VX4s_p6kP84nW466XLh94mw5qW7Kkhd54S2WgdN9fbG9c3lLBmV1-WJV7CgPmXW2Cg2kZ4C7q4PV8_KPK7kqxjBW8WZNVP55QPlPW1qrzw91n0hzLW5nTWHR5yr3m0W4v4Cqd71wnYlW8__b6z2MS9W3V_cx9T1nVjyYW7QVNVz7zZhDhN6kxh7_WDNNDW1p55sR773n2DW1Q741341xBCGW4pFDqT1wJkftW1MwP766F2hmnW53ZXQz6dy81TN6N0SZZCHdMZW3r51zt2f9dwdW2HZM5l24wR2WN19kdSkNGM_WW689Cwj2ccmmkW7dlNFg90xT39W8bxyph7MsJgM39jB1) You're ON to Something Great! [Get Connected with a Strategist](113/cFWXs04/VX4s_p6kP84nW466XLh94mw5qW7Kkhd54S2WgdN9fbG9w3lLBGV1-WJV7CgPMQW2c3VV725xtT8W9l08Pb50kwl9W5hQ9718WnN5sW14h25b5xg3l3W3CchQh8Km1czVwhjpC3CwFbSW1G5-qz7nPCtNN35ccVns-z8LW4hDvJ46lK4RFN8NdYB0xkpsLW4JR63113LyYMW4MxYYc26lkQPW3fzQC61-hZsJW19ZTk45pS5LlW7RFqQr4Xp_sbVx1m204TdtZyW12cV_Y3Ppd7hW4Mv2d317m4ZnW9bn_D840gsswW2f-fy35q_-fdW6LHYjw18Z7BQW1hzSTJ7kBCyYW3m3kg35N2lcSW2mh-BT9jP8g93l6k1) Convince & Convert is an experienced, highly focused analysis and advisory firm that creates effective, best-in-class digital marketing, content programs, and customer experience strategies for the world’s most iconic organizations. Partner up with our seasoned strategists and see how work can be greater. 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