{new research} how marketing budgets shifted in 2020

The last session we did in the [Marketing and Margaritas program]( was a SMASH HIT, so we're doing it again, and I want you to be there, please. You probably suspected this, but brand-new research can confirm: 2020 changed EVERYTHING about B2B marketing. From no live events to more precise targeting, the pandemic and its many tentacles forced B2B marketers to adjust on the fly. I'm going to tell you exactly how and what to do next in a very special, happy hour live broadcast that features equal parts conversation about important trends in B2B marketing AND important trends in margaritas and tequila. I'm partnering with my friend Justin Keller from Terminus at a socially acceptable time for margaritas (perhaps a little dodgy if you're west coast, but let yourself live a little), and this broadcast lasts until the last question is answered, or we run out of tequila. Bring a beverage and your questions about B2B to [The 2020 State of ABM: Marketing & Margaritas Series]( won't you? November 5 at 5:30 pm ET (socially acceptable drinking time) OR on-demand INCLUDED: - Not-yet-released data on B2B marketing changes since COVID, including shifts to budgets and key metrics - A deep dive into how COVID impacted marketing programs like yours - Real-world examples and case studies - An extremely enjoyable afternoon PLUS: You might win a bottle of premium tequila from my personal stash based on your knowledge of agave facts. I can absolutely, positively guarantee this is the most fun you'll have this month talking about B2B marketing, and you'll also learn some things about tequila you can use to amaze your friends and family. You, me, booze, new research, Justin from Terminus. It's all-in-one at [The 2020 State of ABM: Marketing & Margaritas Series](. Thanks as always for your trust and your time, Jay Baer founder, Convince & Convert and co-bartender for [Marketing & Margaritas]( # 885 S. College Mall Road, #376 • Bloomington, IN 47401 • United States • [Click here]( to unsubscribe.