Newsletter Subject

😐 I am begging you to be boring

From

contrarianthinking.co

Email Address

codie@contrarianthinking.co

Sent On

Thu, Sep 21, 2023 11:10 PM

Email Preheader Text

​ How boredom can boost your bottom line ​ Hey Contrarians, Some cardinal sins in my book:

​ How boredom can boost your bottom line ​ Hey Contrarians, Some cardinal sins in my book: Asking a friend for a ride to the airport. 5-minute long voice notes. Being boring. Living life to its length and breadth is a priority. That leaves no room for the uninteresting. But… What if boredom isn’t just a yawning abyss? I’ve been thinking about it a lot lately, and we might need to flip the script. I think, maybe, you should be bored. ​ Today in 10 minutes or less, you'll learn: ✔️ Contrarian framework: Efficient vs. effective ✔️ The rapid decline of boredom ✔️ The "ups" frame: 3 ways boredom becomes your biz superpower ✔️ What happens when we’re unintentional... ​ BTW… I’ve been hosting a monthly Masterclass on how to buy a business, but next week will be the final one for the foreseeable future. So this is your last chance at this free event. I’ll be going over the 10 steps to buying a business that cashflows, with a Q&A. We’re capped at 5k attendees (and this email goes out to almost 450k people), so [save your spot here](=) before they’re gone. ​ Contrarian Framework: Efficient vs. effective I was recently on a panel with Jay Shetty. For context, I’m kind of a hardo with a Wall Street background who’s uncomfortable with all things touchy-feely. And Jay… Is literally a former monk. The dichotomy couldn’t be greater, yet he said something that resonated deeply with me. He pinned a name to something I’ve felt throughout my life (and I bet you have too): “You have effective days and efficient days… Don’t confuse the two.” There are days when you’ll hammer out a 25-item to-do list, and then there are days when you’ll make one, important decision. Both are key. So spot on, it’s scary. It’s my belief that, in either case, boredom is an underrated ingredient for impact. Some of our most effective moments are born in the most “boring” of times – like coming up with an idea on a long walk or spending hours in deep writing. On the other end, letting ourselves get bored helps us notice we’re on a hamster wheel, checking off to-do lists but going nowhere. Maybe we should stop dreading boredom. Instead, let’s learn how to recognize it, tame it, and leverage the sh*t out of it. ​ Sponsored by Roll by ADP ​ Your free payroll offer is waiting. Paying your team accurately and on time? Maybe the simplest way to keep a happy and motivated crew. With Roll by ADP, small businesses can manage payroll anytime, anywhere, in under 60 seconds. Roll, the award-winning payroll app, offers flexibility and customization options that allow you, a business owner, a personalized experience specific to your business needs. ​[Start your 3-month free trial here]() and get reliable mobile payroll by ADP, available on Android and iOS. Download Roll by ADP and chat to pay your team for just $24 / month + $5 per employee. ​ The decline of boredom Since the dawn of humanity, humans have experienced boredom. Right? Sure, they had bigger things to worry about (woolly mammoths and sh*t), less time to be bored (too busy hunting and gathering), and totally different expectations (life’s slower without smartphones). But humans are humans, and boredom is boredom. What we consider boring has obviously changed since thousands of years ago. But it’s also changed since ten years ago. TikTok has more than [150M](=) users in the US and 1B worldwide. On average, users spend 93 minutes in the app per day. Millions are spending the equivalent of three full weeks a year entertaining themselves with an app that launched in 2017. Mind you, that’s on top of all our other 21st-century dopamine machines. ​ The point is, other than that one helluva spike in 2019 (when Arianna Grande released "break up with your girlfriend, i'm bored"), it's clear we’ve gotten quite good at finding new, effective ways to cut boredom out of the equation. The takeaway here is that boredom is becoming increasingly scarce. And what happens when something becomes scarce? Its value rises. ​ The "ups" frame: 3 ways boredom becomes your biz superpower I have a framework for intentional boredom that turns the uninteresting into a business superpower. Being boring is usually a downer, so I call this one the “ups” frame. Here’s how you get down with "ups": 1. Unsexiness: The boring biz advantage In business, boredom is a powerful moat. Investor Charlie Songhurst has famously [described]( that boring and complex companies can offer the best returns. And sure, I agree you'll be sitting on a big pile of f-you money if you manage to create the next giant accounting platform. But the truth of the matter is, for 99% of us, we'll realize within 15 minutes it ain’t gonna work out. That's why I'm mainly focused on opportunities in the boring and simple, and I think most people should be, too. ​ Boring businesses – anything from HVAC to porta-potty rentals, and everything in between – are often overlooked because they’re not sexy. But remember, boring doesn’t mean unprofitable. There’s simplicity in the unsexy, too, and because of that, all kinds of golden opportunities exist. Predictable cash flows, competitors that don’t have $1B in funding, low bars for customer service, poor brand recognition… Embrace the tedium, and you’ll find more opportunities, fewer sharks in the water, and bigger slices of the pie. 2. Patience: The GOAT of investing If there’s anyone who’s made boredom work for them, it’s Warren Buffett. The man is worth $120B, and he’ll be the first to tell you that much of his business model involves just sitting around and waiting. A good portion of Buffett’s success with Berkshire Hathaway boils down to two core steps: - Make a small number of smart decisions (hard). - Give them time – ample time – to play out (even harder). A “tortoise vs. hare” strategy, if you will. Another Buffett-ism that’s worked wonders for the man himself: “Never invest in a business you cannot understand.” Like music to our ears. It’s all boring as f*ck. But the proof is in the pudding. ​ On the spectrum of boring to sexy, Bershire Hathaway and the ARK Innovation ETF couldn't be further apart. For Buffett, picking a great, simple color and watching the paint dry has been a stupidly profitable playbook. Simplicity + time + consistency is a formula you should never underestimate. 3. Stillness: Productivity fuel When it comes to work and productivity, boredom can be a curse. But there’s a yin and a yang to everything, including being bored. Boredom at work often stems from repetition. This is why you should always look to automate the drudgery – to free up your time for more engaging things. Your business will thank you, and so will your sanity. Sometimes your most brilliant ideas will only come to you during a walk in the middle of the day, or during lunch with an employee or collegue. So if you've opened up some time, don’t take it for granted – and certainly don’t fill it with more to-do lists. Your best ideas need breathing room, and they’ll die of a Zoom overdose. ​ What happens when we’re unintentional… I said boredom can be a curse, and I meant it. A therapist told me once that among her clients, many are slowly wasting away from one thing... Not anxiety or depression. But boredom. Honestly? I’m not sure that surprised me. The truth of the matter is a lot of people just live an oatmeal kind of life. They wake up, go to a job they think is meh, with people they think are meh, doing things they think are meh, dating partners they think are meh… Have you ever tried eating oatmeal for breakfast? It’s not bad. Pretty good, even. How about for three years? It’ll keep you alive, but it’ll bore you to death. That terrifies me. I’ve begun to learn that the worst thing that can happen to you certainly isn’t failure. It’s living in mediocrity, and never trying to change. That’s the kind of boredom that’s unforgivable. The boredom that creeps up over time, while you give away little parts of yourself to others’ routines, plans, and expectations. Own your life, so you can go for the f-ing steak for breakfast. Let’s live interesting lives. Let’s be bored. Let's own boring businesses. But let's be intentional in our boredom. We don’t have to, we get to. ​ - Codie ​ ​ ​ ​ 👩‍💻 Is Bing salty, or has Google gone too far? [This lawsuit](=) will decide 🤳 Maybe Google does need a check, after these [Tiananmen Square deepfakes](​ 🏡 Seems legit: [This startup](=) sells existing 3% mortgages with the property 🤔 Would you rather spend [$1k on a phone]( every 2 years or a fridge every 10? 😓 [Compare 80 countries](=): How much of your salary does an iPhone 15 cost? ​ Ready to become part of the Contrarian Crew? There are 2 ways to join: ✔️ Enroll in our [Small Business Acquisitions Course](). Learn how to build freedom and income through "boring business" acquisitions. ✔️ Join our [Unconventional Acquisitions Mastermind](). Learn how to buy your first (or next) business with our expert guidance, support, and accountability. What Did You Think of This Week's Newsletter? How ya feeling? Did we crush it? Blow your mind? Make you cry? How can we do better? Hit reply to let us know! Just didn't get enough? If you want the deeper cuts on business buying, we have another newsletter you might like... [Sign up free here](=). ​[Disclaimer – The “be an adult” section.](=)​ Make us sad and [Unsubscribe]( • Or Update [Preferences](​ 113 Cherry St #92768, Seattle, WA 98104-2205

Marketing emails from contrarianthinking.co

View More
Sent On

28/12/2023

Sent On

21/12/2023

Sent On

14/12/2023

Sent On

07/12/2023

Sent On

30/11/2023

Sent On

23/11/2023

Email Content Statistics

Subscribe Now

Subject Line Length

Data shows that subject lines with 6 to 10 words generated 21 percent higher open rate.

Subscribe Now

Average in this category

Subscribe Now

Number of Words

The more words in the content, the more time the user will need to spend reading. Get straight to the point with catchy short phrases and interesting photos and graphics.

Subscribe Now

Average in this category

Subscribe Now

Number of Images

More images or large images might cause the email to load slower. Aim for a balance of words and images.

Subscribe Now

Average in this category

Subscribe Now

Time to Read

Longer reading time requires more attention and patience from users. Aim for short phrases and catchy keywords.

Subscribe Now

Average in this category

Subscribe Now

Predicted open rate

Subscribe Now

Spam Score

Spam score is determined by a large number of checks performed on the content of the email. For the best delivery results, it is advised to lower your spam score as much as possible.

Subscribe Now

Flesch reading score

Flesch reading score measures how complex a text is. The lower the score, the more difficult the text is to read. The Flesch readability score uses the average length of your sentences (measured by the number of words) and the average number of syllables per word in an equation to calculate the reading ease. Text with a very high Flesch reading ease score (about 100) is straightforward and easy to read, with short sentences and no words of more than two syllables. Usually, a reading ease score of 60-70 is considered acceptable/normal for web copy.

Subscribe Now

Technologies

What powers this email? Every email we receive is parsed to determine the sending ESP and any additional email technologies used.

Subscribe Now

Email Size (not include images)

Font Used

No. Font Name
Subscribe Now

Copyright © 2019–2024 SimilarMail.