The ClickZ Digest

[Subscribe]() | [Forward]() [Logo]() Feb 22, 2024 ClickZ Digest RESEARCH BY Merkle [Engagement to empowerment: Winning in todays experience economy]() Consumers are generally looking for digital payments but in-person support. And perhaps surprisingly, new research shows that consumers prefer to make purchases in person across many verticals. EDITOR’S PICKS NEWS [Digital Marketing Institute Launches New Course to Bridge AI Skills Gap in the Industry]() The Digital Marketing Institute launches an AI in Digital Marketing course to address the AI skills gap in the industry, aiming to equip professionals with AI knowledge. SKILLS ANALYSIS [Forbes Sets New Standard for Metaverse Experiences]() Forbes ventures into The Sandbox metaverse signifies a leap into the future, setting new standards for digital interactions and user engagement. METAVERSE EXPERT INSIGHTS [Fospha’s Insights to Unlock eCommerce Growth in 2024]() The Fospha State of eCommerce Report for Q1 2024 brings valuable data to the forefront, guiding marketers, advertisers, business owners, and agencies in the eCommerce industry on where to channel their efforts for maximum return. Customer content for Fospha WHAT WE ARE READING ADWEEK [Instagram Supreme With Influencers, TikTok Gains Ground]() Instagram remains the top platform for influencer marketing, but TikTok is gaining popularity, according to a study by CreatorIQ. Brands and creators must adapt to changing digital marketing dynamics. HUBSPOT [Small Business Marketing Ideas for 2024]() Discover how to boost your small business's online presence with these 50 marketing strategies, including understanding your audience, leveraging free promotional tools, and investing in ads. INSIDER INTELLIGENCE [Reimagining Retail: How AI Can Help with Hyperpersonalization and Promising Examples of AI in Retail]() Explore how AI can revolutionize retail through hyperpersonalization in the "Behind the Numbers: Reimagining Retail" podcast, discussing key players and promising AI examples. TOP VOICES LINKEDIN [Insight from Drew Neisser]() Neisser is CEO at CMO Huddles, a business he founded to address the vaccum of sharing caring and daring among an elite group of highly effective CMOs. WHAT WE ARE LISTENING TO MARKETING SCHOOL [Sora causes Adobe to lose $18 billion dollars in 1 day, The best way to make money in AI isn’t to create something like ChatGPT]() We discuss the impact of OpenAI’s Sora on the marketing and business world. We highlight the significant loss in market cap experienced by Adobe stock after the announcement of Sora. [Read More]() MORE THAN A NEWSLETTER [Editorial]() Contact an editor to create content for your business. [Advertise with us]() [Get in touch with our Advertising Team.]() [Sage-Newsletter-Banner.png]() [linkedin.png]() [twitter.png]() [youtube.png]() You have currently opted in to receive ClickZ Updates. You can [update your details]() and [change subscription preferences here.]() If your no longer wish to receive these emails you may [unsubscribe here.]() If you have any questions regarding the unsubscribe process please contact [gdpr@contentive.com]()