Why are eCommerce brands missing out on millions of $$$ in ad revenue?

New data from Fospha reveals brands are spending 3X less than their potential in Paid Social                                                                                                                                                                                                                                                                                                                                                                                                                 September 25, 2024 Why are eCommerce brands missing out on millions of $$$ in ad revenue? New data from Fospha reveals brands are spending 3X less than their potential in Paid Social [Subscribe]( | [Forward](mailto:?subject=Check out this newsletter&body=Hi, I thought you might find this newsletter interesting: Hi ! [Fospha](, a marketing measurement firm working with 150+ ecommerce brands, has released [their H2 State of eCommerce Report](, and the insights can supercharge D2C marketers heading into peak planning. Key Insights from the report: Headroom in Paid Social is huge, and ever-increasing - Brands have only reached 27.5% of Paid Social's profitable potential, meaning there’s room to spend 3X more in this channel group before hitting unprofitability. - Growth headroom continues to increase over time, as brands are spending more in upper funnel activity (i.e. brand awareness). This is because brands are continuously generating new audiences, therefore increasing the amount of demand they can capture. - Higher funnel spend growth has been most explosive in TikTok and Snapchat, with Brand Awareness spend up 160% YoY in the latter. Meanwhile Meta continues to dominate nearly half of the average brand’s total budget, while still offering significant scaling potential. What does this mean for you? By investing across the entire funnel, you increase your addressable audience. This doesn’t just positively benefit your Paid Social channels, but has a positive residual effect on conversion channels like PMAX and Search too. These channels benefit from the legwork brands do at the top of the funnel, so their budget stretches further, and they can hit those growth targets without burning through cash. The report also contains platform-specific insights: - TikTok is the new customer acquisition powerhouse, yielding new purchases at low CAC. - Meta is still king, taking 50% of budgets while delivering solid ROAS and CPA with serious room to scale. - Snapchat is the sleeper hit—Awareness spend up 160% YoY, driving standout results, especially for top-funnel plays. Curious about the numbers behind these trends? [🔗 Download the full report now!]( P.S. Wondering how these insights apply specifically to your business? [Chat with the Fospha team]( – they are here to help you make the most of your marketing efforts. [fb]( [tw]( [in]( Update your email preferences or unsubscribe [here]( © 2024 ClickZ 31 Hudson Yards, 11th Floor New York, NY 10001, United States of America [Terms of Service](