🔀 Being different is better than being better

PLUS: Only 52% of senior marketing leaders can prove marketing's value                                                                                                                                                                                                                                                                                                                                                                                                                 September 19, 2024 | [Read Online]( 🔀 Being different is better than being better PLUS: Only 52% of senior marketing leaders can prove marketing's value [fb]( [fb]( [fb]( [fb](mailto:?subject=Post%20from%20ClickZ&body=%F0%9F%94%80%20Being%20different%20is%20better%20than%20being%20better%3A%20PLUS%3A%20Only%2052%25%20of%20senior%20marketing%20leaders%20can%20prove%20marketing%27s%20value%0A%0Ahttps%3A%2F%2Fbeehiivorigin.clickz.com%2Fp%2Fthe-clickz-digest-19-09-2024) 👉️[Subscribe]( | [Forward]( | [Advertise with us]( Hi ! Highlights from today's newsletter: 📊 Only 52% of senior marketing leaders can prove marketing's value 🤖 90% of CMOs lack a full understanding of GenAI’s potential 🔍 Market-oriented marketing: seeing through the customers’ eyes 🤔 Why being different is better than being better EDITOR’S PICK #ADVERTISING & PROMOTION [Why Cannes Lions put a spotlight on copycats and creative catalysts]( Cannes Lions, where the advertising world's most daring minds gather to redefine the rules of engagement. This year, a new creative order has emerged, and it's turning everything we thought we knew about branding on its head. What if the biggest threat to your brand became its greatest strength? Coca-Cola did just that, embracing copycats and skyrocketing to Creative Brand of the Year. But they're not alone in this creative revolution. Image Source: vml From Heineken's cultural preservation efforts to Apple's storytelling magic, discover how the world's top brands are pushing boundaries. [Read more →]( WHAT WE ARE READING [How to avoid pitfalls of data-driven marketing execution]( Greg Kihlstrom outlines key pitfalls in data-driven marketing execution, such as inconsistent data monitoring, reliance on vanity metrics, and delayed decision-making. Kihlstrom advises marketing teams to establish real-time data monitoring systems, set up alerts for key metrics, and schedule regular review meetings to ensure timely interventions. [CMOs embracing GenAI despite knowledge gap]( Despite 90% of organizations planning to invest in GenAI for marketing in 2025, 90% of CMOs lack a full understanding of its potential. This knowledge gap hinders sophisticated GenAI applications, though current use shows strong ROI in personalization and data processing. Education and governance are critical for future success. [Gartner survey finds only 52% of senior marketing leaders can prove marketing's value]( The survey, conducted in April and May 2024, highlights that CFOs and CEOs are the most sceptical of marketing's value, with 40% and 39% respectively expressing doubts. Joseph Enever, Senior Director Analyst at Gartner, emphasizes the need for persistent education and communication to reshape outdated perceptions of marketing as merely an expense. FROM OUR PARTNERS [New report reveals essential digital marketing trends for 2024]( Fospha's latest report, "[The State of E-Commerce H2 2024](", reveals crucial trends that will shape your marketing strategy. What's inside: 📱 How the major platforms' KPIs have trended in 2024, and where you should be investing. 🚀 How to access Paid Social's huge scaling potential. ✨ The most effective Google channel of 2024. 🎯 Full-funnel strategies for Meta, TikTok and Snapchat Let's break down the platform-specific insights: - TikTok: Emerging as a powerhouse for efficient new customer acquisition - Meta: Maintaining strong performance with competitive CAC - Snapchat: Experiencing rapid growth, particularly effective during peak shopping periods [Jamie Bolton](, VP Growth at Fospha, provides context: "These findings underscore how impactful platforms like Meta, TikTok and Snapchat continue to be for driving sales - yet how underinvested they remain. It's incredible to see that brands can triple spend in Paid Social before becoming unprofitable. Success now lies in diversifying across the entire funnel, understanding the nuances of each platform, and continuously optimizing to unlock more scaling potential." [🔗 Download the report now]( *This is sponsored content. [Advertise in The ClickZ Digest here.]( TOP VOICE 💭INSIGHTS FROM TOM WANEK [Your brand looks great to you. But what do your customers really see?]( Image Source: Tom Wanek’s LinkedIn post Rose-tinted brand vision? It's a trap many fall into. Your product gleams. Your brand shines. You're poised for success. But pause for a moment and consider: How does your brand truly appear in your customers' eyes? Tom suggested a market-oriented approach that strips away assumptions and sees your brand through your customers' eyes. By adopting this perspective, your brand will stand out, forging lasting connections with the people who matter most—your customers. [Read the full insight →]( Share your thoughts with us 👇 Which aspect of customer-first marketing do you find most challenging? [Understanding customer problems beyond product features]( [Aligning messaging with customer needs]( [Meeting customers on their preferred platforms]( [Gathering and implementing customer feedback]( WHAT WE ARE LISTENING TO 🎙MARKETING TRENDS [Why Being Different is Better than Being Better]( Udi Ledergor, Chief Evangelist at Gong, discusses the role of AI in marketing and sales, particularly its utility in the C-suite for analyzing sales pitches. He emphasizes the importance of shifting from ownership to stewardship in marketing and aligning internal and external branding for a consistent customer experience. This alignment, he argues, is crucial for turning dissatisfied customers into loyal advocates. [Â]([Listen here →]( Editorial Contact an editor to create content for your business. 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