👩‍💼 CMOs should lead AI adoption in enterprises

PLUS: Are markerters more or less productive in the office?                                                                                                                                                                                                                                                                                                                                                                                                                 September 12, 2024 | [Read Online]( 👩‍💼 CMOs should lead AI adoption in enterprises PLUS: Are markerters more or less productive in the office? [fb]( [fb]( [fb]( [fb](mailto:?subject=Post%20from%20ClickZ&body=%F0%9F%91%A9%E2%80%8D%F0%9F%92%BC%20CMOs%20should%20lead%20AI%20adoption%20in%20enterprises%3A%20PLUS%3A%20Are%20markerters%20more%20or%20less%20productive%20in%20the%20office%3F%0A%0Ahttps%3A%2F%2Fbeehiivorigin.clickz.com%2Fp%2Fthe-clickz-digest-12-09-2024) 👉️[Subscribe]( | [Forward]( Hi ! Highlights from today's newsletter: - 🤖 What marketing can teach the enterprise about AI - 🏙 Are marketers more or less productive in the office? - 🤔 What true lead nurturing is about - 💻 Perplexity’s plans to introduce Ads in Q4 at $50 CPM EDITOR’S PICK #DIGITAL ADVERTISING [Everything You Need to Know About Google's Impending Antitrust Trial]( The battle lines are drawn as Google prepares to defend its $200 billion digital advertising business in a high-stakes antitrust trial. With accusations of monopolistic practices and market manipulation, the outcome could reshape the entire online advertising landscape. Discover what's at stake for Google, advertisers, and the future of the internet economy in this must-read analysis [Read more →]( WHAT WE ARE READING [What marketing can teach the enterprise about AI]( CMOs should lead AI adoption in enterprises by aligning AI initiatives with business outcomes and transforming the workforce. Moreover, CMOs play a crucial role in confronting AI-related risks. They help form enterprise AI leadership councils to establish risk mitigation policies and operationalize practices to prevent, detect, and respond to high-risk scenarios. This positions CMOs as pivotal in AI integration. [From task automation to process automation: The next evolution in marketing]( The evolution from task automation to process automation is transforming marketing, particularly for start-ups and SMEs. Initially, automation focused on isolated tasks like email scheduling and social media management. However, the future lies in integrating these tasks into cohesive, automated processes that span the entire marketing function. This shift enables marketing teams to focus on strategy and creativity rather than repetitive tasks, significantly enhancing efficiency and impact. [Are Marketers More or Less Productive in the Office?]( The debate over remote work productivity remains unresolved, with new data shedding light on marketers' preferences and performance. A survey reveals 45% of marketers feel more productive at home and 81% of respondents consider flexible work arrangements as a top benefit. Experts like Jeff McGeary and Benson Varghese advocate for hybrid setups, noting increased productivity and creativity. FROM OUR PARTNERS [Your roadmap to digital marketing excellence in 2024]( Staying ahead in digital marketing can feel overwhelming with constant changes—but you don’t have to navigate it alone. [Sign up here]( for Fospha’s latest report. ["The State of E-Commerce H2 2024"]( is packed with actionable insights designed to sharpen your marketing strategy and give you an edge in the year ahead. Here’s what you’ll get inside: - The latest channel performance trends—where to focus your efforts for maximum ROI in 2024. - Unlock Paid Social's scaling potential—tap into untapped growth opportunities. - The top-performing click-based channel you should prioritize. - Proven strategies for Meta, TikTok, and Snapchat that convert at every funnel stage. - Snapchat’s CPA advantage—how to make the most of this underused platform for peak periods. [Claim your early access now! 🔗]( TOP VOICE 💭INSIGHTS FROM[Â](MATTHEW CARNEVALE [Lead nurturing is not sending 5 emails over 5 days after an ebook download]( Are you tired of the same old lead nurturing tactics? Discover why blasting your leads with a flurry of emails might be doing more harm than good. This insightful post challenges the conventional wisdom on lead nurturing and offers a fresh perspective on building meaningful customer relationships. Learn why true lead nurturing is about: - Meeting customers at every stage of THEIR journey - Utilizing diverse strategies beyond just email - Creating value, not spam [Read the full insight →]( Share your thoughts with us 👇 What's your go-to lead nurturing strategy? [The classic: 5 emails in 5 days after an ebook download]( [Relationship-building: Multi-channel approach (events, social media, webinars)]( [Content-driven: Regular newsletters with valuable insights]( [Personalized journey: Tailored content based on customer stage]( WHAT WE ARE LISTENING TO 🎙MARKETING SCHOOL [If your marketing is a perfect 10, you did something wrong]( In this episode, Eric Siu and Neil Patel explore - YouTube's sustained popularity among celebrities and its comparative advantage over Instagram in terms of ad revenue and reach. - the increasingly insufferable nature of LinkedIn posts, which may be driving users away. - Reddit could be a burgeoning opportunity for paid media, given its growing ad business The hosts exam the notion that achieving a perfect 10 in marketing might indicate a misstep, suggesting that constant improvement and adaptation are crucial. They also discuss Perplexity’s plans to introduce ads in Q4 at $50 CPM, signaling a significant move in the advertising space. [Â]([Listen here →]( Editorial Contact an editor to create content for your business. [editorial@contentive.com] Advertise with us [Get in touch with our Advertising Team](. Connect with us on socials [LinkedIn]( | [Facebook]( | [X (Twitter)]( [fb]( [tw]( [in]( Update your email preferences or unsubscribe [here]( © 2024 ClickZ 31 Hudson Yards, 11th Floor New York, NY 10001, United States of America [Terms of Service](