The ClickZ Digest | X Losing Ground as a News Source and the First Gen-Z Copywriting Community

[Subscribe]() | [Forward]() [Logo]() Jun 19, 2024 ClickZ Digest WHAT WE ARE READING MARTECH [How to Create High-Performing Email Campaigns]() Imagine it’s Monday morning and your inbox is overflowing. Amid the sea of emails, one catches your eye — a message from your favorite sports store about the perfect running shoes for the marathon you’re gearing up for. The subject line hooks you instantly and a click later, you’re looking at content crafted just for you, complete with training tips and a tempting discount. What made this email stand out? Let’s dive into the key elements that make email campaigns effective, including how to create irresistible subject lines, personalise content to resonate deeply, enhance messages with compelling visuals, and time your emails for maximum impact. HUBSPOT [Can AI Change the Game for Product Placements? Here's What We Know]() I bet that most Millennials can spot a product placement from a mile away. I have no facts, just a gut feeling that’s kept me alive and well for 30 years. I bet that most Millennials can spot a product placement from a mile away. I have no facts, just a gut feeling that’s kept me alive and well for 30 years. Whether it’s Beats speakers in a Doja Cat music video or Lexus vehicle in a ‘Suits’ episode, product placements aren’t usually subtle. But what if AI could change that? Ad tech companies like Ryff and Mirriad have leveraged AI for product placement for years. Rembrand is now leveraging it in a new way, focusing on influencers and content creators. MARKETING DIVE [Why E.l.f. Stepped Into the Wild for Its Latest Entertainment Play]() Chief Brand Officer Laurie Lam explains the social-listening inspiration behind the brand’s latest campaign and its ongoing push into the digital and TV realms. Chief Brand Officer Laurie Lam explains the social-listening inspiration behind the brand’s latest campaign and its ongoing push into the digital and TV realms. E.l.f. Beauty is stepping into the wild for its latest campaign, chronicling the frenzied enthusiasm of its shoppers for product launches with an Animal Planet-style ad that marks the rollout of its new E.l.f. Skin Bronzing Drops. SOCIAL MEDIA TODAY [X Is Losing Ground as a News Source per Report]() Despite claims that X is becoming a more trustworthy source of news and information, social media users are relying on the platform less and less for such, with TikTok now a bigger source of news coverage in many regions. That’s according to the latest Reuters Institute Digital News Report, which looks at how people are accessing news content around the world, and the role that social platforms are playing in such. The report incorporates responses from more than 94k respondents, from 47 nations, providing the most comprehensive snapshot of global news consumption habits. [sprout-social-logo-horizontal-lockup-4x.png]() SPROUTSOCIAL [16 Digital Marketing Platforms to Check Out in 2024]() Have you scrolled through Instagram today? Checked your email? Googled something? Chances are you saw at least one promotional message on one of those platforms. More likely, you’ve seen multiple. Most of us spend significant time online, whether on our phones, tablets or computers. And it only makes sense for brands to meet us where we are. Digital marketing platforms allow brands to do just that. They help companies use digital marketing tactics like a social media marketing strategy, search engine optimization (SEO) and email marketing to attract and engage target customers at scale. TOP VOICES INSIGHT FROM RACHAEL HIGGINS [What’s Next for Brand Activations?]() Brand activations are strategically effective. Not only for awareness and consumer engagement but for growth, building community hype, soft product launches, immediate feedback and differentiation. Currently in Cannes, we’re seeing activations from Pinterest, Snapchat and Wall Street Journal to Netflix’s ‘N’ rooftop, showing that there is opportunity for all brands to get involved with these experiences as part of their overall marketing strategy. Consumers crave connection and experiences. After all, you want your brand to leave a positive impact on your consumer! WHAT WE ARE LISTENING TO CALL TO ACTION PODCAST [Building the World’s First GEN-Z Copywriting Community, Word Tonic, with Carolyn McMurray and Em Goodier]() Co-founders of Word Tonic, the world’s first GEN-Z copywriting community, Carolyn and Em are hell-bent on helping and inspiring more young people to write for a living. Driven directly by young copywriters, it's a space to connect, share advice and learn from both each other and in masterclasses with the world's most noticeable brands like Disney and Google. With over 700 GEN-Z copywriters involved, they’re growing so fast they’ve got brands reaching out to recruit fresh, emerging talent straight from the community. We spill the tea (we’ll stop now) on embracing chaos in your career, building a community as an introvert, why research matters before a GEN-Z marketing effort, flexibility, mentorship, wanky creative directors, creating a diverse and inclusive community, short-term echo chambers, listener questions from Vikki Ross, Dave Harland, Thomas Kemeny and Andrew Boulton, boyfriend dedications, and loads more. [Listen here]() MORE THAN A NEWSLETTER [Editorial]() Contact an editor to create content for your business. [Advertise with us]() Get in touch with our Advertising Team. [linkedin.png]() [twitter.png]() [youtube.png]() You have currently opted in to receive ClickZ Updates. 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