The ClickZ Digest | 6 AI Tools for Graphic Design and Lessons from the Corporate Buffet

[Subscribe]() | [Forward]() [Logo]() May 30, 2024 ClickZ Digest WHAT WE ARE READING HUBSPOT [I Tested 6 AI Tools for Graphic Design, Here Are My Favorites]() Graphic design has come a long way since I started in the arts nearly a decade and a half ago. Improvements in tools like Photoshop or my personal favorite, Procreate, from then to now have helped remove creative roadblocks and speed up the design process. Then, user-friendly design tools like Canva have made design more accessible to non-specialists. Now, it’s 2024, and we find ourselves in the throes of the “AI revolution.” We’re met with a ton of AI tools for graphic design that promise to streamline our creative workflows and more. But is the juice really worth the squeeze with these tools? Today, we find out. MARKETING DIVE [PayPal Readies Advertising Platform Rooted in Reams of Transaction Data]() PayPal announced plans to create a new advertising platform rooted in transaction data generated by its nearly 400 million active accounts, per details shared with Marketing Dive. To lead the ad platform, PayPal has appointed Mark Grether as senior vice president and general manager of PayPal Ads. John Anderson has been appointed senior vice president and general manager for the company’s consumer business. The ad business, which will include PayPal’s recently launched advanced offers platform, comes as other entrants from financial services and hospitality industries enter the crowded retail media market. MARTECH [9 Must-Have Tools for Demand Gen Marketing]() In B2B marketing, “demand generation” gets tossed around almost as much as “leads.” It is often defined through the activities that encourage individual prospects to turn into leads. As the world we sell in becomes more saturated and buyer journeys more complex, the right tools can significantly enhance the efficacy of your marketing efforts. Although I believe tech should only be added once you’ve proven a need for it, let’s take a look at some of the more prominent tools available for generating demand. I have received $0 for these opinions and I always recommend that you find the best tools for your specific use case, regardless of how trendy they are. SOCIAL MEDIA TODAY [Report Highlights the Best Times to Post to Social Platforms in 2024]() There are no universal best times to post on social media for every single brand and every business. Each brand’s audience is different, their behaviors and interests are not the same, and as such, there’s no one-size-fits-all, prescriptive approach that’ll ensure that you get the best results every time that you post. That said, “best times to post” guides can be helpful, in both highlighting broader trends in engagement, and prompting you to think about when you might want to start your experiments, in order to find your ideal posting cadence. You might be posting at 4pm, when 7am would be better, and reports like this can get you thinking about why that might be, what your audience is seeking, and how your approach could be cut to fit. BRAND EQUITY [AI, Humanity and The Shopping Tango]() AI is transforming the shopping landscape into a theatre of personalisation, convenience, and innovation. There is a lot of discussion about how AI can streamline retail and make the process more efficient. But, AI can do far more. It can turn every click into an adventure, every walk down the shopping aisle an experience to savour. As we dive into the shopping bag, let's explore how AI can make our shopping escapades more delightful than ever. TOP VOICES INSIGHT FROM JULIE WOODS-MOSS [Marketing Insights: Lessons from the Corporate Buffet]() In the past, my husband and I have enjoyed exploring a range of all-you-can-eat seafood buffets, from budget-friendly to high-end options. During one of these dining experiences, it dawned on me how marketing strategies parallel this unique culinary experience. While the buffet concept is frequently discussed, the pricing model often escapes conversation. Yet, comprehending pricing dynamics and segmentation holds significance in both culinary and the marketing world. WHAT WE ARE LISTENING TO MARTECH SERIES [MarTech Interview with Pete Bradbury at VideoAmp]() Pete Bradbury of VideoAmp discusses the evolution of advertising with MarTech, highlighting the shift to data-driven strategies and the potential of AI in the industry. [Listen Here]() MORE THAN A NEWSLETTER [Editorial]() Contact an editor to create content for your business. [Advertise with us]() [Get in touch with our Advertising Team.]() [linkedin.png]() [twitter.png]() [youtube.png]() You have currently opted in to receive ClickZ Updates. You can [update your details]() and [change subscription preferences here.]() If your no longer wish to receive these emails you may [unsubscribe here.]() If you have any questions regarding the unsubscribe process please contact [gdpr@contentive.com]()