It’s here – enroll now! Content Marketing University 2020

mlns='> Special offer enclosed [View Message in Browser]( / [Add Us to Safe Sender List]( Forward to a Friend Spring Enrollment Is Now Open! Connect with CMI How do you increase the likelihood of developing a realistic, achievable and effective Content Marketing strategy? You need something complete, focused on simplicity and immediate action, but that also creates a level of comfort with ambiguous things, the unsaid, and the partial knowledge. You’re already “doing content,” and left unchecked you’ll slowly move not toward failure – but worse – toward average. How do you and your team over-index and actually create a content marketing strategy that outperforms others? Your content marketing is not a formula – but it can be created with a solid foundation that allows for the unknown and what will be discovered. Introducing Content Marketing University 2020. With an annual CMI U license you’ll receive access to Robert Rose’s virtual master class: Module 1: The 2020 State of Content – The Rise of a Functional Strategy Module 2: The Performer: The Content Marketing Product Plan Module 3: Personas: Investing in Audiences vs. Buyers Module 4: The Architecture of Business Storytelling Module 5: Measurement by Design Module 6: Story Map Your Operation With that license, you’ll also receive quarterly updates with new bonus electives. This quarter’s focus: Customer Experience. Customer Experience – isn’t that what it’s all about? We learn about our customers so we can send them the most relevant content. We measure our content to make sure what we’re doing is resonating. We create content to help solve a problem or answer a question our customers have (or didn’t even know they had). We added four of the highest-rated sessions from Content Marketing World 2019 to our bonus elective library, free for all CMI U enrollees: Andrew Davis, Author of Brandscaping and Town, INC Jacquie Chakirelis, Founder, Online Platform Institute April Henderson, VP, Practice Director & Laura Ramos, VP, Principal Analyst, Forrester Research Sydni Craig-Hart, CEO & Wil Hart, COO, Smart Simple Marketing Visit our [electives page]( to learn more about these courses. Be one of the first to receive our Content Marketing University 2020 program. Code COMMUNITY100 saves $100 on current pricing. To learn more about our group discounts and white label programs, respond to this email. [Register Today!](  To stop receiving future Content Marketing Institute update emails, please respond [here](. Copyright © 2020 Informa Connect, All rights reserved Content Marketing Institute, an Informa Connect 605 3rd Ave | New York | NY 10158 [Terms of Service]( | [Privacy Statement]( [informa tech]