Weekly Alert: Question Everything

How to build the ultimate content marketing team. [View Message](2e5a5/ct0_0/1?sid=TV2%3ARgUMYIUU9) in Browser / [Add Us](2e5a5/ct1_0/1?sid=TV2%3ARgUMYIUU9) to Safe Sender List [] 2e5a5/ct2_0/1?sid=TV2%3ARgUMYIUU9 [] [Forward to a Friend](2e5a5/ct3_0/1?sid=TV2%3ARgUMYIUU9) This Week in Content Marketing 11.17.17 Connect with CMI 2e5a5/ct4_0/1?sid=TV2%3ARgUMYIUU9 2e5a5/ct5_0/1?sid=TV2%3ARgUMYIUU9 2e5a5/ct6_0/1?sid=TV2%3ARgUMYIUU9 2e5a5/ct7_0/1?sid=TV2%3ARgUMYIUU9 2e5a5/ct8_0/1?sid=TV2%3ARgUMYIUU9 [] An Easy-to-Apply Framework to Build Your (New or Mature) Content Marketing Team [] 2e5a5/ct9_0/1?sid=TV2%3ARgUMYIUU9 Here’s a dirty little secret: Regardless of your content marketing know-how, your program will only work if you have the right people to implement it. How do you do that? Start with this new framework for content marketers. [Read more](2e5a5/ct9_1/1?sid=TV2%3ARgUMYIUU9)by Michele Linn Some more of this week's best stuff: - [Beyond the Build – What Content Marketers in Australia Must Do Next [New Research]](2e5a5/ct10_0/1?sid=TV2%3ARgUMYIUU9) by Lisa Murton Beets - [Content Creation Robots Are Here](2e5a5/ct11_0/1?sid=TV2%3ARgUMYIUU9) by Julia McCoy - [The Rare White Squirrel Who Eats Pumpkins (and Other Stories of Creativity)](2e5a5/ct12_0/1?sid=TV2%3ARgUMYIUU9) by Stephanie Stahl - [Why Marketers Need to Think Like Data Scientists (And How to Do It)](2e5a5/ct13_0/1?sid=TV2%3ARgUMYIUU9) by Marcia Riefer Johnston - [17 Questions to Break Free From Competitive Content Issues](2e5a5/ct14_0/1?sid=TV2%3ARgUMYIUU9) by Joe Pulizzi [] [] A Note From Joe Pulizzi Question Everything The other day, I caught a post on Facebook about parenting. Many of my friends and acquaintances had commented with their own parenting tips, stories about massive failures, and survival methods. I didn’t comment on the thread (I rarely post on Facebook; I’m more of an observer); but it did get me thinking: What advice would I give to my two boys, above all else? It’s a nearly impossible question to answer... there are just too many things that are important for them to know, especially when it comes to how to treat other people. But one thing finally came to mind: the art of questioning. In other words, I want my boys to question everything... to never just accept something at face value. See a news post? Question its validity. Evaluating a process? Question why it’s being done in that particular way. Question your teachers. Question your employers. Question everything (except for your mother and father, of course ☺). It saddens me to think about the sheer number of my friends who passively accept that things are the way they are. They accept their stations in life... their jobs... their so-called “limited” opportunities. Things are only the way they are until someone changes them. “History will be kind to me, for I intend to write it,” said Winston Churchill. Questioning is becoming a lost art. When we see something, particularly in marketing, we generally blindly accept it, or rationalize it to fit with our current thinking. But what we really should be doing is stopping to question it. Why was that done? What was the purpose? What was the situation? Was it really successful? Could it have been done differently? Many people out there believe something either works or it doesn't; but by simply questioning these assumptions, I've often found that the things we thought were successful really were not, and those things we thought were disasters were actually amazing successes. All I’m asking is for us all to avoid jumping on the next bandwagon, and instead just stop for two seconds first to ask, "Why?" Ask, "What for?" Ask, "How?" I love the team at CMI. Though they may not agree with this, many of them did not have the best resumes, the best qualifications, or the most experience for their positions. But they did ask the very best questions, and that’s how we knew they would be perfect for the job. So ask your questions. Be relentless. Never just accept things for what they are. Yours in content, Joe Pulizzi Founder Content Marketing Institute This article from Joe is available only in this newsletter for you, the newsletter subscriber. If you have friends that would see value in Joe's weekly updates, please have them [subscribe](2e5a5/ct15_0/1?sid=TV2%3ARgUMYIUU9). [] [] More From CMI 2e5a5/ct16_0/1?sid=TV2%3ARgUMYIUU9 CMI University Enrollment Now Open Our winter enrollment period is a great time to use up any unused budgets for the year, which will set you on a great course for 2018. We have new content for you, aside from Robert Rose’s 6-hour core curriculum built from his Content Marketing Master Class. This quarter we’re focused on creativity - with new lessons from Tim Washer, Carla Johnson, Jay Acunzo, Doug Kessler and Jay Baer. [Enroll by 12/15!](2e5a5/ct16_1/1?sid=TV2%3ARgUMYIUU9) [] A Word From One of Our Benefactors Top 50 Ways to Produce Engaging Content Explore the top 50 ways to create, launch, measure and test engaging content. ion’s interactive content platform empowers modern marketers to engage, convert and profile their audience using code-free, data-driven interactivity. [Get the interactive infographic.](2e5a5/ct17_0/1?sid=TV2%3ARgUMYIUU9) [] [] Sponsored Content Integrated Marketing For Dummies Most successful marketing campaigns are fully integrated, cohesive campaigns that employ a variety of marketing tactics to ensure they hit the right customer at the right time with the right information. In this new guide from Dummies, we take you step-by-step through the process of creating an integrated marketing campaign with activities to help you get started and real-world examples that show you each phase in action. [View here.](2e5a5/ct18_0/1?sid=TV2%3ARgUMYIUU9) [] CMI Video 2e5a5/ct19_0/1?sid=TV2%3ARgUMYIUU9 REI has published how-to content for nearly 20 years. It's no surprise why: how-to content not only helps customers, it also drives business. At CMWorld 2017, Eric Hess shared how-to advice on how REI uses content to inspire customer engagement throughout their outdoor journey. 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