What Customers Want to See in 2021 and 2022

Don’t miss a chance to register for this month’s webinar! It’s safe to say that after more than a year of living with COVID-19, consumer behavior has changed quite a bit, and so have their preferences. How confident are you that your online marketing tactics are keeping pace with their expectations - and what do you do if your customers don’t agree? Those questions can be difficult for small businesses to answer. I bring this up because our new research report, “[Small Business Now,]( revealed that consumers and small businesses are often on different pages about what content, communications and online experiences are most valuable. The data in the report is a terrific resource small businesses can use to understand not only where those gaps are, but how to close them. Read the full report to learn more about our findings, as well as some tips for developing more meaningful relationships with customers and driving more sales. Michael Wood Public Relations Manager, Constant Contact [Small Business Now Report]( Small Business Now Report: What Customers Want to See in 2021 and 2022 We’re announcing our latest report to help small businesses find big opportunities. “Small Business Now” contains valuable insights from over 1,000 American small business leaders and 1,000 U.S. consumers. It provides a granular look at what trends we are observing in the world of small business, paired with guidance from our own marketing experts on how business leaders can turn that knowledge into action. The data, and the trends we’re seeing from our own customers, show a disconnect between what small businesses think their customers want and what consumers are actually looking for. This report outlines the four main areas where that gap is most prominent, and ways small businesses can alter their marketing strategies to start driving more results. [See the report]( [How to Win the Year-End Giving Season]( FREE WEBINAR How to Win the Year-End Giving Season Online marketing can play a key role in hitting your year-end fundraising goals. Learn how to stay on track through the busy season with a little planning now to get the word out about your cause. During this free webinar, you’ll get tips and ideas for using online channels to reach the people who matter most. In this webinar, you’ll learn: - How to grow your list and segment for the best results - Ideas for your year-end fundraising campaign - How to best promote your campaign About the guest: In addition to nearly 30 years of experience in the nonprofit sector, Michele Hickey has an MS in Professional and Technical Communication from NJIT, an MA in Nonprofit Management from the New School University, and a BA in Business from Rutgers University. In 2003, she founded Silver Lining Communications, LLC which specializes in content development for the nonprofit sector. She works with nonprofits of all sizes and types, from higher education institutions to grassroots organizations. She has been a Constant Contact Certified Solution Provider since 2018. NOTE: If you are unable to attend, please register anyway. We’ll send you a free recording of the webinar which you can watch on your own time. Thur, Sep 9, 2021, 2:00 PM - 3:00 PM ET [Reserve your spot]( [Find a Speaker for Your Next Event]( Find a Speaker for Your Next Event Looking to have someone present at your next virtual or in-person event? We can help! Constant Contact's network of partners is experienced in delivering keynotes, moderating panels, conducting training sessions and more. Find a speaker for your next event today. [Request a speaker]( QUICK TIP Survey Your Audience You don’t have to wait for a special event or specific time of year to find out what your customers want. Send a [short survey]( or [poll]( your customers to help guide your next marketing activities. Read the latest from the blog [How to Maneuver Startup Marketing]( Starting a business comes with a full set of obstacles. If you're just starting out, chances are you're facing these obstacle[…] [A Guide To Business Slogans]( Like the business slogan that's undoubtedly running through your head - just from seeing the image above - good business slog[…] [Persuasive Techniques In Advertising: Your Guide to Proven Tactics]( Every day, through multiple mediums, we see advertisements. It's estimated that we're exposed to between 6.000 and 10,000 ads[…] © 2021 Constant Contact, Inc. All Rights Reserved. 1601 Trapelo Rd, Waltham, MA 02451, United States This email was sent to {EMAIL} by Constant Contact [View in a Browser]( | [Update Preferences]( | [Unsubscribe]( [Privacy Notice]( | [Terms & Conditions]( App Store and the Apple logo are trademarks of Apple Inc., registered in the U.S. and other countries. Google Play and the Google Play logo are trademarks of Google LLC. [Apple App Store]( [Google Play]( [Instagram]( [Youtube]( [Facebook]( [LinkedIn]( [Pinterest]( [Twitter]( 20-0076