Life-Centricity Redefines CX

The principles behind the concept. [CMSWire]() Editor's Note [CMSWire Contributor Julia Ahlfeldt challenges the conventional customer-centric approach in customer experience and introduces the concept of life-centricity. She argues that brands need to understand the complexities and contradictions in customer preferences to deliver a superior CX. She suggests that the customer-centric approach, while not fundamentally incorrect, needs to be expanded to grasp the multifaceted nature of customers and the diverse influences in their lives. Ahlfeldt proposes a life-centric approach that acknowledges customers as complex beings, often grappling with competing objectives. The customers' lives are filled with paradoxes and contradictions, and brands need to understand the life forces that might trigger different responses. Life-centricity is about understanding the world people live in and how various situations or events influence their everyday choices.]( article]( — Dom Nicastro, CMSWire Managing Editor Got any thoughts on this topic? [Hit us up](mailto:dnicastro@simplermedia.com?subject=Networking with CMSWire) Top Articles of the Week [Your CX Altitude Change: Customer Centricity to Life Centricity]() [Your CX Altitude Change: Customer Centricity to Life Centricity]() Understanding the nuances of customer preference leads to better CX and brand success. [Microsoft, Google, OpenAI Respond to Biden's Call for AI Accountability]() [Microsoft, Google, OpenAI Respond to Biden's Call for AI Accountability]() Dive into the insights from major tech players as they weigh in on the future of AI accountability and regulation in response to NTIA's nationwide call. 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