FTC vs. Amazon

Did Amazon trick Prime subscribers? [CMSWire]() Editor's Note [Greetings, folks! Let's cut right to the chase, shall we? Amazon's in hot water, and it ain't because they're testing a new kind of Amazon-branded hot tub. According to the good old Federal Trade Commission, it seems our favorite ecommerce giant may have been "enrolling consumers into its Prime program without their consent" using so-called "dark patterns." Quite a twist for the company we've long praised as the go-to model of customer experience excellence, eh? Apparently, being excellent includes tricking people into Prime subscriptions and turning the cancellation process into a maze that would make the Minotaur throw up his hooves in frustration. So, while Amazon's busy denying allegations and gearing up to "prove their case in court," we're left wondering, "Is this the kind of prime treatment we've signed up for?" Talk about a plot twist! Enjoy the read, folks, and remember, there's no dark pattern to get out of this newsletter.]( article]( — Rich Hein, CMSWire Editor-in-Chief Got any thoughts on this topic? [Hit us up](mailto:rich@simplermedia.com?subject=Networking with CMSWire) Featured Market Guide [Customer Data Platforms Market Guide](=/NzA2LVlJQS0yNjEAAAGMhE-gqmza2ZZ7_JM7bCxTwHMP98ScLGHbRIAEr63k0P_NolnsIHbPm52LexfDPWOd-Iyx9XY=) Finding the right data management solution that gives a top-level view of all customer data points is critical to business success. A customer data platform (CDP) is an essential piece of marketing technology to put customer data to work. [Read Now](=/NzA2LVlJQS0yNjEAAAGMhE-gqmza2ZZ7_JM7bCxTwHMP98ScLGHbRIAEr63k0P_NolnsIHbPm52LexfDPWOd-Iyx9XY=) Today's Reading [FTC Dings Amazon for Poor Customer Experience on Amazon Prime]() [FTC Dings Amazon for Poor Customer Experience on Amazon Prime]() The almighty Amazon actually delivered poor customer experience? FTC says so. 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