North Face: Pride Over Politics

Outdoor retailer takes a stand for LGBTQ+. [CMSWire]() Editor's Note [Folks, gather round for a tale of corporate audacity that's as colorful as a double rainbow. The North Face, you know, the outdoorsy-gear-aficionado’s retailer, decided to debut a Pride-themed summer marketing campaign, and oh boy, did it ruffle some political feathers! But instead of folding like a cheap tent, they pitched their stakes firmly in the camp of Pride. What a wild trek through the forest of corporate activism, complete with Twitter boycott calls and branded backpacks armed with rainbows. Let’s take a hike through this modern wilderness of brand identities, and see if anyone packed a moral compass!]( article]( — Rich Hein, CMSWire Editor-in-Chief Got any thoughts on this topic? 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