SEO Disruption

AI's game-changing impact on search [CMSWire]() Editor's Note [Gather 'round, folks! Let’s dish on AI. It's like the cool kid in school everyone can't stop talking about. They're the star quarterback, the valedictorian and the class clown all rolled into one. But, what if this cool kid starts throwing punches at your ethics and credibility? Let's face it, AI is phenomenal at understanding natural language and giving you the answers you seek. But the shady side of AI-town is that, if we’re not careful, it might be the most creative fiction writer since Mark Twain. Seriously, can we trust AI with our SEO tasks without it conjuring up a mythical land of data? Google says play fair, but history tells us that humans tend to exploit every loophole like a dog digging under the fence. While we're at it, we need to make sure AI isn’t ripping off content creators or blending facts and fiction like a hipster bartender. Transparency, attribution and ethics — that’s the cocktail AI needs to be serving. So, here's to hoping we can navigate the AI highway without too many detours through "What-the-heck-were-we-thinking" Ville. Cheers!]( article]( — Rich Hein, CMSWire Editor-in-Chief Got any thoughts on this topic? [Hit us up](mailto:rich@simplermedia.com?subject=Networking with CMSWire) Featured Report [Adopt a Composable DXP Strategy to Future-Proof Your Tech Stack](=/NzA2LVlJQS0yNjEAAAGMWxw4NggBtooCE2oRRjRP9yNFfZSO_ovhSCkr-ZOebCUZpsuRhddb4SkQ-OeREO-iSxxy-g0=) Take the first step towards transforming your digital workplace by following expert recommendations and staying ahead of the competition. [Read Now](=/NzA2LVlJQS0yNjEAAAGMWxw4NggBtooCE2oRRjRP9yNFfZSO_ovhSCkr-ZOebCUZpsuRhddb4SkQ-OeREO-iSxxy-g0=) Today's Reading [How Is AI Impacting Organic Search?]() [How Is AI Impacting Organic Search?]() Explore AI's challenges to organic search, such as attribution and content quality, and learn how to transform these obstacles into opportunities. [Grounded in Reality: Air Travel Woes and Customer Experience Lessons]() [Grounded in Reality: Air Travel Woes and Customer Experience Lessons]() Trapped in travel purgatory, a CX conference attendee (me) becomes a casualty of airline inefficiencies. Ah, the irony of a horrendous customer experience. [Can Generative AI Boost Productivity, Attitude of Customer Service Agents?]() [Can Generative AI Boost Productivity, Attitude of Customer Service Agents?]() A NBER Study reveals customer service agents achieve a big boost in productivity by incorporating generative AI. Infuse Agility Into Customer Experience [In this conversation, Marietta Silva Allison, a prominent leader in the customer experience (CX) domain, opens the doors to her world at Intuit.](/NzA2LVlJQS0yNjEAAAGMWxw4NggBtooCE2oRRjRP9yNFfZSO_ovhSCkr-ZOebCUZpsuRhddb4SkQ-OeREO-iSxxy-g0=) [Infuse Agility Into Customer Experience](/NzA2LVlJQS0yNjEAAAGMWxw4NggBtooCE2oRRjRP9yNFfZSO_ovhSCkr-ZOebCUZpsuRhddb4SkQ-OeREO-iSxxy-g0=) [Infuse Agility Into Customer Experience](/NzA2LVlJQS0yNjEAAAGMWxw4NggBtooCE2oRRjRP9yNFfZSO_ovhSCkr-ZOebCUZpsuRhddb4SkQ-OeREO-iSxxy-g0=) [Infuse Agility Into Customer Experience](=/NzA2LVlJQS0yNjEAAAGMWxw4NggBtooCE2oRRjRP9yNFfZSO_ovhSCkr-ZOebCUZpsuRhddb4SkQ-OeREO-iSxxy-g0=) [Infuse Agility Into Customer Experience](/NzA2LVlJQS0yNjEAAAGMWxw4NggBtooCE2oRRjRP9yNFfZSO_ovhSCkr-ZOebCUZpsuRhddb4SkQ-OeREO-iSxxy-g0=) [How Well Do You Really Know Your Customer?]() [How Well Do You Really Know Your Customer?]() There are three big problems with using personas in B2B marketing. [Is Your Customer Journey Map Inside Out?]() [Is Your Customer Journey Map Inside Out?]() "Customer journey" is a term tossed about a lot. But is it a well-understood concept? [3 Ingredients of Effective Customer Experience Leadership]() [3 Ingredients of Effective Customer Experience Leadership]() Placing the customer at the core of decision-making is a profitable strategy. [Information Architecture vs. User Interface Design: Understanding the Differences ]() [Information Architecture vs. User Interface Design: Understanding the Differences]() User interface (UI) design is a very well-known term, but information architecture (IA) is not, yet. [6 Ways to Balance Customer Data Security and CX]() [6 Ways to Balance Customer Data Security and CX]() Expert tips on building trust through customer data security, including transparency, education and keeping promises for better CX. [Where Apple's Vision Pro Leaves Meta]() [Where Apple's Vision Pro Leaves Meta]() Mark Zuckerberg will have to over index on openness, and hang in tightly, if he wants his big metaverse bet to pay off. [US Brands' CX Quality Declines for Second Consecutive Year]() [US Brands' CX Quality Declines for Second Consecutive Year]() Unfortunately for US brands and CX, it's more of the same: we've got work to do. Featured Report [SPARK Matrix: Speech Analytics, Q1 2023](=/NzA2LVlJQS0yNjEAAAGMWxw4NggBtooCE2oRRjRP9yNFfZSO_ovhSCkr-ZOebCUZpsuRhddb4SkQ-OeREO-iSxxy-g0=) With the information provided in this report, you can make informed decisions about which speech analytics vendor is the right fit for your business needs. 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