The Dangers of Gutting Customer Support

Rationalizing cutting customer support is easy, but wrong. [CMSWire]() Editor's Note [Customer support is more than just a service arm of your business; it's an invaluable asset that can either make or break your customer relationships. Our latest piece spotlights the often overlooked importance of customer support teams and the dangers of sidelining them as mere cost centers. The article presents a persuasive case for viewing customer support as an investment in customer retention, not just a necessary expense. It illustrates how each interaction with customer support can significantly impact your customer's loyalty and overall perception of your brand.]( article]( — Dom Nicastro, Managing Editor, CMSWire Got any thoughts on this topic? 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