AI in Marketing: Can't Live Without It?

Behind on the AI marketing curve? [CMSWire]() Editor's Note [“As artificial intelligence (AI) continues to reshape the landscape of digital marketing, CMOs must embrace this transformative technology to drive marketing efficiency and digital transformation. We explore how CMOs can adopt AI to gain the trust of the C-suite and stay ahead of the curve. Despite 61% of marketers already utilizing AI in their activities, CMOs face challenges in gaining C-suite confidence. How can they do it?”]([View article]( — Dom Nicastro, CMSWire managing editor Got any thoughts on this topic? [Hit us up]() Enlighten AutoSummary [Say Goodbye to Agents Notes Forever With Enlighten AutoSummary](/NzA2LVlJQS0yNjEAAAGK0ZPvIeO4rDoyHAyIkirVlSr1s6jE7afHCgMgTzGTJrvyPbT5jU5wLOkmlUATody3g8tDvqw=) Are your agents writing manual summaries after every interaction that are often inaccurate, leaving the next agent without a clear idea of how to move forward? Get fast and accurate agent notes on all interactions with purpose-built AI. Reduce costly after call manual work with the power of AI. [Learn More](/NzA2LVlJQS0yNjEAAAGK0ZPvIeO4rDoyHAyIkirVlSr1s6jE7afHCgMgTzGTJrvyPbT5jU5wLOkmlUATody3g8tDvqw=) Today's Reading [Why Marketing Leaders Need to Harness the Power of AI Now]() [Why Marketing Leaders Need to Harness the Power of AI Now]() How CMOs can adopt AI to boost marketing efficiency, drive digital transformation and secure C-suite trust to stay ahead of the curve. [Twitter]() [Linkedin]() [Facebook]() [Musk, Wozniak and 1,100 Others: 'Pause Giant AI Experiments']() [Musk, Wozniak and 1,100 Others: 'Pause Giant AI Experiments']() A group of tech and business leaders have signed a joint initiative to call for the halt of major AI projects. [Twitter]() [Linkedin]() [Facebook]() [When Good CMOs Go Bad: Tales of Woe in the World of Digital Operations]() [When Good CMOs Go Bad: Tales of Woe in the World of Digital Operations]() Safeguard against lousy CMO decisions, find the right balance between innovation and accountability and ensure stakeholder buy-in. [Twitter]() [Linkedin]() [Facebook]() Real-Life Customer Experience Fails — and Lessons Learned [Our CMSWire contributors on this CX Decoded podcast draw on their personal experiences to discuss customer loyalty, customer experience and more.]() [Real-Life Customer Experience Fails — and Lessons Learned]() [Real-Life Customer Experience Fails — and Lessons Learned](/NzA2LVlJQS0yNjEAAAGK0ZPvIeO4rDoyHAyIkirVlSr1s6jE7afHCgMgTzGTJrvyPbT5jU5wLOkmlUATody3g8tDvqw=) [Real-Life Customer Experience Fails — and Lessons Learned](=/NzA2LVlJQS0yNjEAAAGK0ZPvIeO4rDoyHAyIkirVlSr1s6jE7afHCgMgTzGTJrvyPbT5jU5wLOkmlUATody3g8tDvqw=) [Real-Life Customer Experience Fails — and Lessons Learned](/NzA2LVlJQS0yNjEAAAGK0ZPvIeO4rDoyHAyIkirVlSr1s6jE7afHCgMgTzGTJrvyPbT5jU5wLOkmlUATody3g8tDvqw=) [Marketing Reinvention: 4 Big Lessons Learned Over 4 Decades]() [Marketing Reinvention: 4 Big Lessons Learned Over 4 Decades]() With each passing decade came a lesson (or two) that still applies today. Here’s what you can learn from the last four decades of marketing. [Twitter]() [Linkedin]() [Facebook]() [AI’s Role in Digital and Retail Personalization, Part 3: Synchronicity for Exceptional Customer Experiences]() [AI’s Role in Digital and Retail Personalization, Part 3: Synchronicity for Exceptional Customer Experiences]() In the final and third part of this series, we discuss how retail and digital can coexist and provide massive dividends for customer satisfaction and revenue. [Twitter]() [Linkedin]() [Facebook]() [How Amazon Prime Created a Bad Customer Experience for Everyone Else]() [How Amazon Prime Created a Bad Customer Experience for Everyone Else]() It’s a lovely thing for individual consumers, but not for the businesses that can’t compete with this increasingly impatient consumer mindset. [Twitter]() [Linkedin]() [Facebook]() [Examining the Current State of Consumer Data Privacy Legislation]() [Examining the Current State of Consumer Data Privacy Legislation]() With the increasing importance and number of consumer data privacy regulations — brands will need plans to adapt and comply. [Twitter]() [Linkedin]() [Facebook]() [Verified Social Media Profiles Won't Give Marketers a CX Boost (Not Yet)]() [Verified Social Media Profiles Won't Give Marketers a CX Boost (Not Yet)]() Explore the impact of verified social media profiles as user engagement wanes and brands adapt to shifts in audience growth and platform innovation. [Twitter]() [Linkedin]() [Facebook]() [ 7 Things on Adobe's Innovation Radar You Should Know About]() [7 Things on Adobe's Innovation Radar You Should Know About]() Here's a sneak peek at all the projects vying to make their way into Adobe labs and out to market. [Twitter]() [Linkedin]() [Facebook]() [What Happens Next To TikTok?]() [What Happens Next to TikTok?]() In a hearing, TikTok CEO Shou Chew came off like an underling. Now we’ll see if anything comes of it. [Twitter]() [Linkedin]() [Facebook]() [How to Solve E-Waste: Make It the Producers' Responsibility]() [How to Solve E-Waste: Make It the Producers' Responsibility]() We need a global zero-waste policy. [Twitter]() [Linkedin]() [Facebook]() [Making the Business Case for Customer Journey Orchestration Platforms]() [Making the Business Case for Customer Journey Orchestration Platforms]() Here’s how to effectively improve your customer experience through customer journey orchestration, without completely replacing your existing tech. [Twitter]() [Linkedin]() [Facebook]() Featured Infographic [15 Statistics That Show How Gen Z Are Changing Customer Service](=/NzA2LVlJQS0yNjEAAAGK0ZPvIeO4rDoyHAyIkirVlSr1s6jE7afHCgMgTzGTJrvyPbT5jU5wLOkmlUATody3g8tDvqw=) This infographic shares 15 Gen Z statistics you need to be aware of to make sure your organization can adapt to its unique digital and experiential preferences. [Read Now](=/NzA2LVlJQS0yNjEAAAGK0ZPvIeO4rDoyHAyIkirVlSr1s6jE7afHCgMgTzGTJrvyPbT5jU5wLOkmlUATody3g8tDvqw=) [Twitter]() [LinkedIn]() [Facebook]() © Simpler Media Group, Inc. 600 California St., 11th floor, San Francisco, CA 94108 USA [Visit CMSWire]() | [Visit CMSWire Connect]() | [Email Preferences]() | [Unsubscribe]()