The Rise of Generative AI in Search

Generative AI could upend the search game. [CMSWire]() Editor's Note [“Generative AI is changing the way we search. The use of AI in digital experiences is nothing new, but with the rise of generative AI, we're starting to see some interesting shifts in how search functions operate. From creating more personalized search results to enhancing the overall search experience, generative AI has the potential to revolutionize search as we know it.”]([View article]( — Rich Hein, CMSWire editor-in-chief Got any thoughts on this topic? [Hit us up]() Accelerate Your Digital WFM [Maximum Accuracy for Business and Maximum Agility for Employees](/NzA2LVlJQS0yNjEAAAGKZdyDPwHcbQFy-17zumnhcnkOvkXIKhqFIss18ZbStdWxjZFw-qw6W7uk77DGel0xkfjWTmk=) Accelerate your digital WFM with NICE’s WFO suite. Artificial intelligence discerns the patterns from the chaos to accurately schedule agents to handle the flow of digital interactions. 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