Customer intimacy: #1 strategy to beating your competition

12 methods inside  ‌ ‌ ‌ [Close CRM Logo]( Hey {NAME},  Whoever knows their customers best will win the deal. And they deserve it.  [How? Customer intimacy.Â](  At its core, customer intimacy means caring about who our customers really are and the complicated worlds they are navigating.  That requires establishing and maintaining an emotional connection.  In fact, research from Motisa shows that customers with an emotional relationship with a brand have a 306% higher lifetime value.  Customer Intimacy requires understanding how your offers solve your ideal customers’ challenges. You have to dig deep into their wants, needs, and daily lives.  Let’s be clear: Customer intimacy isn’t something you can slap on a whiteboard or check off a list. It must become a fundamental part of your strategy and business.  Get started with our guide: [How to Build a Customer Intimacy Strategy: 12 Proven Methods + Examples](  Connection is more than educating leads and customers.  It’s more than a dashboard analyzing conversion rates.  It’s connecting your business's actual value with your customers' fears, frustrations, and aspirations.  That north star can unlock valuable product development opportunities, sales messaging, and repeat business over and over again.  As you scale, this gets harder.  Yes, a good problem to have, but it’s worth remembering and prioritizing. It’s how you stand out from the competition - by actually caring.  How do you cultivate customer intimacy at scale?  A good customer relationship is like a marriage. If you want it to last, you must work at it daily.  [Close]( automates all of the admin work of keeping track of notes and your last communication with your contacts. That frees you up so you can build and maintain profitable relationships without chasing data down. There are more strategies and methods to develop stronger relationships with your customers. Get all 12 with our guide: [How to Build a Customer Intimacy Strategy: 12 Proven Methods + Examples]( [Get Customer Intimacy Strategies →]( Go get 'em! [Emily McGuire, Sr Email Marketer at Close] Sell smarter, not harder. Here's how: - See what’s new in Close since your last visit. [Watch a quick video >](  - Break free from the sales grind. Close helps you sell more efficiently by unifying your outreach, engagement, and automation into a simple, flexible CRM. [Start a FREE trial of Close >](  - Calculate the number of leads you need to hit your sales goals with the FREE Revenue Growth Calculator. [Chart your growth >]( [Close Logo]( [Twitter]( [LinkedIn]( [YouTube]( [Facebook]( PO Box 7775 #69574 San Francisco, California 94120-7775 [View in Browser](=) | [Unsubscribe Here](=)