Most reps fail at dealing with this sales objection

You're on the phone with a prospect, and it seems they could be a good fit for your offer. Until they tell you they're [already doing this in-house](W2Pg0xS1BlyRMW4GMdHf7-Vk1S0/*W7SVrgB60g2BgW4Z9MzH69LNhJ0/5/f18dQhb0S8319dsQHxW8_ppmc5HKBTpW243zY11FW6zCW1Fb_LT5byLb4W5q9cPw8yy9lfW8m8sJ78ty7BtN8zvg0GSJ9ldVSdbR73KyXyyW3J4LTN3N1S0bW8m1srJ7-lDy3W5wL96L1sL3M0N3MybvyS8ZmtN67HG6nNdD6gV6LpqG2sNRD5M60kFwK6-RhW7Qm3rP53dzs8W7m9zrx4WvkjQW382NVH9dSlS6W35rgCl94-4T0W7sLfyr520N2HW7v70tS2Hyb60W9dH8_66V4mf7W5M0LrY7cvxVfN8q5qBxVQf4XW5vDhTY6077CFN2vCCQYSJ5wLW972-GY1lsK6xW4VbM5d65s74WN28KcFm84_LQW4rJCBY29c7rrW3bk8Db9839-2W1prJnC3GtqmJW98sFwR26-TFXN4SnHDTPDR23W5DRdcm5H15n-W2xBnGc62grcMW5t7BPb93T2xpW2z3lwt4VYvFmW66s2LZ4PJsYrW3Sf-3n1zW062VzD-dg1tC7yBW5mkxnl5mkwHjW615rl48V3cZ5W1j5vY43wkJxVW4bYZrg8mhg5wW8_CmJM3X5rSwVqTx1-4zwxvHN4gDdKDV2xllW2cCkvG32rNqXW4Q-5SV4HzlZsf2nftpR11). Many sales reps trip over this objection, because they lack a solid gameplan. They resort to becoming confrontational, or they dismiss the value of the in-house solution the prospect is currently using. (That rarely ever works out well.) There's a much better, more effective way to [manage the we're already doing this in-house objection](W2Pg0xS1BlyRMW4GMdHf7-Vk1S0/*W1jyBJZ54kfJTW5R5gGp7vBthr0/5/f18dQhb0S8319dsQHxW8_ppmc5HKBTpW243zY11FW6zCW1Fb_LT5byLb4W5q9cPw8yy9lfW8m8sJ78ty7BtN8zvg0GSJ9ldVSdbR73KyXyyW3J4LTN3N1S0bW8m1srJ7-lDskW5wL96L1sL3M0N3MybvyS8ZmtN67HG6nNdD6gV6LpqG2sNRD5M60kFwK6-RhW7Qm3rP53dzs8W7m9zrx4WvkjQW382NVH9dSlS6W35rgCl94-4T0W7sLfyr520N2HW7v70tS2Hyb60W9dH8_66V4mf7W5M0LrY7cvxVfN8q5qBxVQf4XW5vDhTY6077CFN2vCCQYSJ5wLW972-GY1lsK6xW4VbM5d65s74WN28KcFm84_LQW4rJCBY29c7rrW3bk8Db9839-2W1prJnC3GtqmJW98sFwR26-TFXN4SnHDTPDR23W5DRdcm5H15n-W2xBnGc62grcMW5t7BPb93T2xpW2z3lwt4VYvFmW66s2LZ4PJsYrW3Sf-3n1zW062VzD-dg1tC7yBW5mkxnl5mkwHjW615rl48V3cZ5W1j5vY43wkJxVW4bYZrg8mhg5wW8_CmJM3X5rSwVqTx1-4zwxvHN4gDdKDV2xllW2cCkvG32rNqXW4Q-5SV4HzlXXf7vtKQn11). - Start investing in the relationship - Offer your solution as a supplement, rather than a replacement - Make the case for your solution I'll share the details of this strategy in [my latest post on the Close.io blog.](W2Pg0xS1BlyRMW4GMdHf7-Vk1S0/*W1TYLp393pN0-W7M288Y7nM7Sc0/5/f18dQhb0S8319dsQHxW8_ppmc5HKBTpW243zY11FW6zCW1Fb_LT5byLb4W5q9cPw8yy9lfW8m8sJ78ty7BtN8zvg0GSJ9ldVSdbR73KyXyyW3J4LTN3N1S0bW8m1srJ7-lDDQW5wL96L1sL3M0N3MybvyS8ZmtN67HG6nNdD6gV6LpqG2sNRD5M60kFwK6-RhW7Qm3rP53dzs8W7m9zrx4WvkjQW382NVH9dSlS6W35rgCl94-4T0W7sLfyr520N2HW7v70tS2Hyb60W9dH8_66V4mf7W5M0LrY7cvxVfN8q5qBxVQf4XW5vDhTY6077CFN2vCCQYSJ5wLW972-GY1lsK6xW4VbM5d65s74WN28KcFm84_LQW4rJCBY29c7rrW3bk8Db9839-2W1prJnC3GtqmJW98sFwR26-TFXN4SnHDTPDR23W5DRdcm5H15n-W2xBnGc62grcMW5t7BPb93T2xpW2z3lwt4VYvFmW66s2LZ4PJsYrW3Sf-3n1zW062VzD-dg1tC7yBW5mkxnl5mkwHjW615rl48V3cZ5W1j5vY43wkJxVW4bYZrg8mhg5wW8_CmJM3X5rSwVqTx1-4zwxvHN4gDdKDV2xllW2cCkvG32rNqXW4Q-5SV4Hzl__f6FLJ0v11) Go get'em! Steli Close.io PO Box 7775 #69574 San Francisco, CA 94120-7775 You can manage your [email preferences]( anytime.