Prospect asks for a discount before trialing your product? Do this!

Whenever a prospective customer asks for a better price before they tried out your product, there's really only one thing you should do: [Get them to focus on the value of your product.](W1GxBwf3KMth-N5Y3km2_F-2T0/*W2Ll57v8xfkgfW7N1K-k640D1G0/5/f18dQhb0S2z-2RMFdXV1ctyj6tT6q-W1l0k9s6Cc7pCW7ZRYs54W3kskW40Jqnl2YgtYrW3KGmyn2D0qHYW1Wk5rs2dh75BW5ZSMYg5PJvBYVRp4J88ZN8rFVST8bn7LZwqYW6WtZ891V3GK-W4GwcHs6R74SDW5KBv7D8K3F2ZW3M0JkQ2Lh9--W8mcTPv7JZnVDVPbWG46bsGbKW62lwdg1x7c4WVWXCLq1nFPV6W1x7W9B5y-ZHqW1DBRgs1TdXg1VWTYyV1CVTspW4RLNZL7tbcjRN4HSfVcLpz-PVNy8r725CYSwW6DBVjp3bHvFkN66NPswVHfz1W7sF9qV53G0ZCW7l7wH08qZ2s6W5w-c552h7bLBN8zQ-XGl6dK2W6qrjjJ3fbsQtW7cWvjK1zbHwbW20ZXKx8__LlPVp7Ydw99kpZ1W32RCfj8D6CjkW4nSVzT8QfKPBW88gM678DD6fLW1WdKXJ3MJ-b3VZLsVR2YKbJFW63-pQw3g7wxtW5V07nk1bsrf0W58nYmp15J0qDN5VdzwdTLJByW9jq7PN10LQRXVM-rCp5fGr5mW44qfmy24mZHGW5Fbh_h7SL9LKN878NPcTLFH_W122Yf-7gH_tGW7SYRYC9btyQ_W2kP0Rr4H8kDHW6YVmTh8DdsDkW18CgXQ8yqJ9_W2NpsBQ4JrpwzVhhnSj53S2ZT103) Specifically, make them try it out and experience its benefits first hand. In most cases, you actually want to avoid the kinds of customers that sign up just because they're getting a good deal. Yeah, it's probably the easiest way to make your numbers look good in the short term. But new data shows that customers who got a discount churn twice as fast as those who have not received a discount. You don't even want to invest your energy in price negotiations at that point. All it takes is [a little bit of elegant verbal jiu jitsu](W1GxBwf3KMth-N5Y3km2_F-2T0/*W2QZHMl15QxpdW3gc9NP5tQcpz0/5/f18dQhb0S2z-2RMFdXV1cD0s3CCPs8W2H0cX37CH7jSN3M2S8CR3SBgW6GJGCn2tVgKPW5wyGM-14YdqHW7tlNgx8r67J5W174qbW8Z3N1_W6H_1xj5_kNNtW8m635p41_41kW4-gMPZ671XPXW8LQNk54ZfXR6W7P_CJY8qgFJYW3Qxp301JYjLGW2vggsN1fvhqXW2_tnKn1q70yfW4KWyjx34CHBNN10Qk9SZjGtVW31FTlz1jm_dSW48ZCqZ649PCFW5SFgKb475Ty8W6sfvMz2-tg1hW6sdS3T9bnSbYW8VDBXz1ljtx4N4W2-QSsSSk6W4J_Wr61VLDjsW4Nz3y76wy8Q1W5cgjXK7mpbmrW3K81r57Hg60YVRKncr105JRqW3N9WbS5k85bdW6XzYGX8x1Wb4W4VpWcN4VfFCXW5W02rX1V1LcvW4sY75_4m10rVW2XPR0864Cky5W3m0zfP6dQHB_W3t4Z-k80sH__W4n1PJh42-TpWN58Lzp_Bq1_lW3bDny441c5B-W6SFBFJ6YfCF7W7CjZtv60wx82W1CFYjW40xB5mW80Cm-M410XT4W39y2bL1SFL5fN8PVRZl-2bxRW7zhK8V6NXlfxW7m_Hff3j3jTLW820DtH8qhVxjW5SJq0_8_kmQVW9m0rWL89zzCwW54v_kr8GxWWtW6KCnM04LyWYpW9hb2D27SGqdN102) to get your prospects into the right frame of mind. (And that's actually the best course of action for both you AND the prospect.) This week, I'm sharing an old post from the Close.io archives with you, with some new hard data to put things in perspective. [Check out my proven technique for handling discount inquiries from people who haven't even tried your product.](W1GxBwf3KMth-N5Y3km2_F-2T0/*W1K2Jnj55QrRTW6_B15085dgvf0/5/f18dQhb0S2z-2RMFdXV1cvfd6tT6q-W1l0k9s6Cc289W8Fv6Zx75CksFW6GX8Ft1v6GLDW3KGmyn2D0qHYW1Wk5rs2dh75BW5ZSMYg5PJvyzW55Lyj34sWjwCW55tQj48yxtT_W87P9Nn5D4z3nW70k8f485FRYVW7xCmkm91Kq3fW1V_RCY6NGfg4W49CYpf3S-WK_W53G9xr34f2W7N7HLK5QN3Cw4N57_QkbHl6LlVN48hd7txtMkVQPX7d5CHp3KVtqZc-5v_7n6W74XRqz3MBnmFW2mq5Y052fwJhW53kwGg11RpZlW3hQV9P1Clsy-W33p5qJ57nkXYW3MjzGt2yQPb1W8mCMM68W1ftkW54h0fD17zQCCN4hqbM09HqmNW5xw-l21FBKpLN8h0kYBQ4D0bW5H2qjz4w_7nDW4V6WCk4zKjpDW5X9LTB8-6ZSgW2cqcvF4pF3HkW8MJ5fZ6G4xl6VY7hZ36zWbdZW58qsG968W5fYW31_q9Y6hDBvYN7D306TCdcGVW7fzqdh596Nm_W8wDlPS7d1bbRW4GVCQG4tB1HhW7c3QnW8kfqltW5J93Cd7yX8ThW8qbFJx373PpkW926ZPF95F5FLVh0cB446-jw9W25nLwD8LnyyPW7BP3gL182CrJW6r0qYN4tCwbSW2DrCS38Z0ZSyN4x5HJ7q0YfvW4Hjpxv8Q4PjM103) Go get'em!Steli PS: In case you missed it... we're bringing "magic" to cold calling. A true "game changer" for sales teams that are making a lot of sales calls. (Not our words. People who tried the feature used them to describe the experience). [Click here to learn more about Close.io's biggest upcoming feature launch and win some amazing prices](W1GxBwf3KMth-N5Y3km2_F-2T0/*W7dvzG37vy7b2Vw2h8x5_d0b70/5/f18dQhb0S3_-7zN009W12NV9B2GmXD0W7fGWJ37g7Gg6W9hGy2n6hD5B7W42dwQ75G3xk8W3K_-Zm5NDlGKN20RBsygW_vpW22Yq9p4FBXL8W4bDsl338hBkpW67hGDp2-KxBvW9j4fqt69n2PjW7HXzSZ56HJfhW7qRTV618JBwGN7shMG2CPwqmW498JpX7mF-gdW777DNS5lH4K5W11NJX-4F4RfkW2S0Bcq75SK5lVQpMc14K41WlW3cMVsh2H8zwbW87wx4049k-56W4Zz9lQ3F-D1hW2GsVjH6ykymcW4YrPww6C6VmYW6MNSb38Wl4gHVLr7nC1MGWT5W69hfl-6txjjQW59TPmM62pg_qW8sJMHN67xtrZN2XxqPl4q7dwVWxW1w4rPTFtW7753vN76RJJjW3j6Bp83K9tZqW319_J13WkKb4W4Y9MnK3JFVXVW4WhPZj49Kt0yW3SwwB-7r-6NlW1mK4qy6Xj-WfW2KWFjP821RDfW6J7kHn725j1JW6z5lpf77V-yLW9fkxKr6MJ61fW7_QCRX2-Qx4PW6Wqx1m7cyTdKW6ZDLJd5Qtj6yW7hJc1X7VZgk3W2YmfYr97h23pf4LV66f02). Close.io PO Box 7775 #69574 San Francisco, CA 94120-7775 You can manage your [email preferences]( anytime.