our playbook for winning in (very) competitive markets

If you're growing a B2B SaaS startup, [be prepared for competition](W7ZM_xN99sjzlW2zk1n61sDNhv0/*W7k8MvL7pHKTMW2pQ37t8L6F7V0/5/f18dQhb0SmhR9dsRtbW8_ppmc2qwv1SMK0gD_JN0gkMf5jwlXD6prW39DrXV26p8nbW7m1Z9c6bpmw3N98RG9Lc971BW1nb3976Qz6sDW6RwScw7d7mNcN50SF1hcjxgXW973qj990G7thN8S3yR5bY02SW4s7TRk7b_jJ0VcVtx_6PYR0vW7l5x7C72q760W7F1mCg7lbTMnW2Fq3T27mKZf3W2lmj5R5g8BVGVddm9670fl6pW7PJ6bd2gM1cwW1VHbdH1fwyVVW6yBPJM30q8CNW2kGjZw6qQkM-W8PBwkc94q7cqW6VKJl21hC_8gW5lppH77JK0mDN7DXD2W4rt-QW2WjgpK2CNkdMW4K5bjm5Lj7s7N4_GhTRDtR5bW57dHFL8NJzX_W5drrZg4HRgp9W1S0_352KpN3kW5K4fk943WHzVW8YQB9J65z_jCW7NmF5z5yPxnrW83nwMM88BKjdW8PWwPr1ksV00W4m-bpl6CXnfXW7NTfd-5g85YZN3_5JKxk7Pb-W3ygvH88c3fNZW5lq_061D9fCTW7t5DQT2HmhssN6yBDRHhLzB_VWpKQP30Hpx6W11yW603l0rBcN83xYsH4NH90W16XCQ47396MtW1C7fY_27MKg4W5V9WFR3f5_rbW3V4xL85SJS1g0). Lots of it. With every passing year, there are more software tools and apps popping up in every industry imaginable. Competitors will copy your features, imitate your messaging, directly pursue your customers, undercut your pricing, and do whatever else might give them a chance of winning market share. You will face giant established companies with multi-million dollar ad budgets and veteran sales teams, as well as young and hungry upstarts willing to take bold risks and experiment aggressively. How are you going to build a successful company in such an environment? How can you [drive sustainable growth](W7ZM_xN99sjzlW2zk1n61sDNhv0/*W23gtw96BDHXRW6Sp_nD8lDMTG0/5/f18dQhb0SmhR9dsRtbW8_ppmc2qwv1SMK0gD_JN0gkMf5jwlXD6prW39DrXV26p8nbW7m1Z9c6bpmw3N98RG9Lc971BW1nb3976Qz6sDW6RwScw7d7mNcN50SF1hcjxgXW973qj990G7thN8S3yR5bY02SW4s7TRk7b_jJ0VcVtx_6PYR0vW7l5x7C72q760W7F1mCg7lbTMnW2Fq3T27mKZf3W2lmj5R5g8BVGVddm9670fl6pW7PJ6bd2gM1cwW1VHbdH1fwyVVW6yBPJM30q8CNW2kGjZw6qQkM-W8PBwkc94q7cqW6VKJl21hC_8gW5lppH77JK0mDN7DXD2W4rt-QW2WjgpK2CNkdMW4K5bjm5Lj7s7N4_GhTRDtR5bW57dHFL8NJzX_W5drrZg4HRgp9W1S0_352KpN3kW5K4fk943WHzVW8YQB9J65z_jCW7NmF5z5yPxnrW83nwMM88BKjdW8PWwPr1ksV00W4m-bpl6CXnfXW7NTfd-5g85YZN3_5JKxk7Pb-W3ygvH88c3fNZW5lq_061D9fCTW7t5DQT2HmhssN6yBDRHhLzB_VWpKQP30Hpx6W11yW603l0rBcN83xYsH4NH90W16XCQ47396MtW1C7fY_27MKg4W5V9XlM3f5_rbW7ZVgrp5SJS1g0)? There aren't many verticals more competitive and saturated than the CRM space. And yet, we at Close.io have managed to grow our company sustainably and profitably, generating consistent revenue growth with a very small team. How did we do it? [Check out my latest post on the Close.io blog where I share 6 key lessons on succeeding in hyper-competitive markets.](W7ZM_xN99sjzlW2zk1n61sDNhv0/*W3rV3dq7DZMyVW8LBVVF3FRqjN0/5/f18dQhb0SmhR9dsRtbW8_ppmc2qwv1SMK0gD_JN0gkMf5jwlXD6prW39DrXV26p8nbW7m1Z9c6bpmw3N98RG9Lc971BW1nb3976Qz6sDW6RwScw7d7mNcN50SF1hcjxgXW973qj990G7thN8S3yR5bY02SW4s7TRk7b_jJ0VcVtx_6PYR0vW7l5x7C72q760W7F1mCg7lbTMnW2Fq3T27mKZf3W2lmj5R5g8BVGVddm9670fl6pW7PJ6bd2gM1cwW1VHbdH1fwyVVW6yBPJM30q8CNW2kGjZw6qQkM-W8PBwkc94q7cqW6VKJl21hC_8gW5lppH77JK0mDN7DXD2W4rt-QW2WjgpK2CNkdMW4K5bjm5Lj7s7N4_GhTRDtR5bW57dHFL8NJzX_W5drrZg4HRgp9W1S0_352KpN3kW5K4fk943WHzVW8YQB9J65z_jCW7NmF5z5yPxnrW83nwMM88BKjdW8PWwPr1ksV00W4m-bpl6CXnfXW7NTfd-5g85YZN3_5JKxk7Pb-W3ygvH88c3fNZW5lq_061D9fCTW7t5DQT2HmhssN6yBDRHhLzB_VWpKQP30Hpx6W11yW603l0rBcN83xYsH4NH90W16XCQ47396MtW1C7fY_27MKg4W5V9W_P3f5_rbVm1d8W5SJS1g0) Go get'em! Steli PS: What's your favorite story about dealing with competitors in SaaS? Close.io PO Box 7775 #69574 San Francisco, CA 94120-7775 You can manage your [email preferences]( anytime.