BS sales metrics? 🤔

“We increased year-over-year sales by 150%!” “Our cold emails get an 85% open rate!” "I doubled our closing rate!" These statements might all be true and sound great, but they could also be utterly meaningless. [It completely depends on the context](MKz3Z_Lc1mpW8LK2fz6Q02VR0/*N3PHXNRkpP4MW5LrzmZ4TQ6-R0/5/f18dQhb0SfHz9dsQHxW8_ppmc2qwv31W3DmtyX4bY4CfMf5wXFXD6prW7cmS1s2Hv0M9W4vgpW_7d098_W96Ls9r50MSY5W6Q1Zs169WjCNW6bW2GB1my9VmW7dChrh6PVKcrW6N3nBL8xGZKfW96R58K2z8MyLW96Ls2d7_HGCnW7JR-6R7v31ZqM1yrbPc_446MsvWG4RYqvDN2yJF1WYT2jkW6P4lCX6hF8n1W69NG1w6Pr3nqW1Tcntw1njMtBW6H5GYg6CtS5SVMMQxX80gSRfW97rB1b8xqQ9nW4rHtV696l66tW9c13bK5qc3BsW1snsld6LSrXbW5vq5wW3KcPPtW6R854V6QGgzFW5xd7Md4VD1zrW6LBs0g276_VLW60LthH8sz5htW6Mv5KT4qJdxJW2Cfc8X6QhN3yW4qHYY03772_rVR3d1P95BBF4W62BH0363RpyZW2DDdPY602m_lW5hkmhS23LXNMW73Qsnm1d5pgbW5szG-n935fvbW7bqXyY5KZd56W2b-2XN4f_pBgW14nhwF2GD9D7W498bLc4dHPl7N5RF8M6M7FzSW8p8WM79llLQsW6MvyWB6K-fM6VrVprC56gBW-W8BR1yw4KxWqx0). Seem obvious? Yep. But I can't tell you how many times businesses fail because they're being led astray by BS metrics. 🎓 😑 I've seen some of the smartest people I know commit some really dumb mistakes because they interpreted data the wrong way. The good news: You don't need to study advanced mathematics to use metrics the right way. In fact, in the world of sales metrics, simplicity rules supreme. [Check out my latest post on the Close blog where I share my simple hack for giving your sales metrics a reality check.](MKz3Z_Lc1mpW8LK2fz6Q02VR0/*W7VWmtD5FQYD3W1dYYKz5qKz-s0/5/f18dQhb0SfHz9dsQHxW8_ppmc2qwv31W3DmtyX4bY4CfMf5wXFXD6prW7cmS1s2Hv0M9W4vgpW_7d098_W96Ls9r50MSY5W6Q1Zs169WjCNW6bW2GB1my9VmW7dChrh6PVKcrW6N3nBL8xGZKfW96R58K2z8MyLW96Ls2d7_HGCnW7JR-6R7v31ZqM1yrbPc_446MsvWG4RYqvDN2yJF1WYT2jkW6P4lCX6hF8n1W69NG1w6Pr3nqW1Tcntw1njMtBW6H5GYg6CtS5SVMMQxX80gSRfW97rB1b8xqQ9nW4rHtV696l66tW9c13bK5qc3BsW1snsld6LSrXbW5vq5wW3KcPPtW6R854V6QGgzFW5xd7Md4VD1zrW6LBs0g276_VLW60LthH8sz5htW6Mv5KT4qJdxJW2Cfc8X6QhN3yW4qHYY03772_rVR3d1P95BBF4W62BH0363RpyZW2DDdPY602m_lW5hkmhS23LXNMW73Qsnm1d5pgbW5szG-n935fvbW7bqXyY5KZd56W2b-2XN4f_pBgW14nhwF2GD9D7W498bLc4dHPl7N5RF8M6M7FzSW8p8WM79llLQsW6MvyWB6K-fM6VrVCHq56gBW-W3l0mJq4KxWqx0) Go get'em! Steli PS: Did you know that we just launched the most actionable sales reporting dashboard of all CRMs? Here's what some early users have to say: “The Overview and Comparison reports are great because they allow me to drill down exactly on the metrics that I'm interested in, and not crowding what I'm seeing with non-important information for us. Saves me a TON of time!” - Alex Cimpoesu, Clear Bridge Group Pty Ltd "In my past CRMs, I had to export the data into a spreadsheet to get the reports I needed. It was a lot of manual work. Close’s reporting features are the opposite of that experience - they streamline our daily sales reporting processes, save us a TON of time & money ($1200/year) and help us motivate our teams." - Andy Flowe, Boardworks Curious how Close can help you turn data into actionable insights for your sales team? [Learn more about our newest reporting features here](MKz3Z_Lc1mpW8LK2fz6Q02VR0/*V-FMC97Lvv4ZN6jmvlB8P4v30/5/f18dQhb0S9r89jNqpYW4wJ9DF5VQHwBW6vdHcG6P0-JsW4R4Kh457mvFqW3BJFQw8m3X1jW35bY563ptRJgW4Ps9ks7tZWbLW7JtTqn8mnw90W7bjnYC81698gVH9gxc4NMTxRW4xXfcK3xcWYRW3C8_J23QZCZbW26tNVG83KHfnW7vgwxX5hC6CnW7JCxGl81bhDKW7N_KqM12CJpdW3VKVtL6mGW-jW1ZdQwk6pzHWBW79p3pj4Zh8Y-W57-WqM3H_PtyW2DzCtR1yBHk5W1S1cJz1bTkqBW3J1yxc5lcxq-W8gbyJt193XmJW7kfHkY6hKmGJW3p9RPh3c41sWW8mdXH66_tYXTVp7Jty2lBq_KW5hgwBz9llxCnMCfbHnn5n-FW8g-4z32wRZxnV627Fn6cwlslW7kDGk81jx_lbW6WkTMR7rX_tpW8ht6y45qXfSKM6Q977b98XvW6s16_28Ph58-N594TfddPkLPW5_WkTV1wgTnpW2bPlGs7jV2-xW4tl30y1Ngx1cW51blBS9g4tbcW81l1663LqbBGW8Shg8w2F39zRW5wnSjm7895CgMmRw0WdXyXbTh1XS1VBW4W103). Close PO Box 7775 #69574 San Francisco, CA 94120-7775 You can manage your [email preferences]( anytime.