The ClickZ Digest

[Subscribe]() | [Forward]() [Logo]() Feb 14, 2024 ClickZ Digest EDITOR’S PICKS ANALYSIS [How Leading Brands Structure Social Media Success]() Social media content calendars are crucial for businesses to plan, organize, and optimize their strategies, ensuring effective audience engagement and growth in the digital age. SOCIAL MEDIA NEWS [Analyzing the Success of Michael's CeraVe Super Bowl Commercial]() The campaign became a testament to strategic promotional orchestration, amplifying awareness about CeraVe's dermatologist-developed products and endorsing it as a trustworthy and approachable skincare brand. ADVERTISING ANALYSIS [Cracking the Code of Buyer Psychology Through Categorization]() Harnessing customer data can transform marketing strategies, enabling businesses to understand their customers, explore new markets, and optimize digital marketing for increased sales and growth. AUDIENCE INSIGHTS WHAT WE ARE READING MARKETING BREW [Brands Brought Ads to Sphere During Super Bowl]() Brands like Pepsi, Hellmann's, and the NFL leveraged the Sphere's advertising potential during the Super Bowl, showcasing creative ads and reaching a wide audience. MARKETING DIVE [6 Reasons Why Influencer Marketing Will Never Be the Same]() Influencer marketing in 2024 is changing due to demands for authenticity, the rise of nano-influencers, sustainability campaigns, full-funnel activation, social media listening, and AI integration. MARTECH [Now is the Time to Pay Attention to Micro-Communities]() Micro-communities are rising as users seek exclusive online spaces. Marketers can tap into these communities for valuable insights and create more targeted marketing strategies. TOP VOICES LINKEDIN [Insight from Margaret Molloy]() Margaret Molloy, Global CMO, shares insights on LinkedIn about marketing, branding, and simplicity, while also highlighting inspiring stories and promoting JDRF International. WHAT WE ARE LISTENING TO LISTEN NOTES PODCAST [Beyond the Field: Insights into NFL's Marketing Vision with Tim Ellis]() Explore the NFL's marketing vision with CMO Tim Ellis, as he discusses strategies for success, embracing diversity, and driving positive societal change. [LISTEN HERE]() MORE THAN A NEWSLETTER [Editorial]() Contact an editor to create content for your business. [Advertise with us]() [Get in touch with our Advertising Team.]() [Sage-Newsletter-Banner.png]() [linkedin.png]() [twitter.png]() [youtube.png]() You have currently opted in to receive ClickZ Updates. You can [update your details]() and [change subscription preferences here.]() If your no longer wish to receive these emails you may [unsubscribe here.]() If you have any questions regarding the unsubscribe process please contact [gdpr@contentive.com]()