The ClickZ Digest

[Subscribe]() | [Forward]() [Logo]() Feb 05, 2024 ClickZ Digest FROM OUR OWN CONTENT LIBRARY CASE STUDY [Unlocking Creativity and Connection: How Coca-Cola Harnessed Generative AI]() By embracing AI, empowering creatives, considering ethical implications, and democratizing creativity, marketers can harness the power of AI to enhance their marketing efforts and drive innovation. MARTECH ANALYSIS [Why Accessibility Will be the Foundation of Marketing Strategies in 2024]() How can we ensure our marketing strategies are accessible? It starts with understanding the basics of digital accessibility. STRATEGY ANALYSIS [The Surprising Success of YouTube Subscriptions: Driving $15 billion in Revenue for Google]() The platform continues to generate substantial revenue from advertisements, with $9.2 billion in ad revenue in the fourth quarter of 2023 alone. STRATEGY WHAT WE ARE READING HUBSPOT [Diving Deep Into Marketing for Restaurants]() Exploring the restaurant industry's marketing strategies, this article discusses effective techniques like customer-first content, social media engagement, brand partnerships, and creating a signature brand. It also provides ten marketing ideas for restaurants. SOCIAL MEDIA TODAY [Reddit’s IPO Could Be Coming in March, at a $5B Valuation]() Late last month, Business Insider reported that Reddit would be seeking a $15 billion valuation as part of its plans for its initial market offering. BRAND EQUITY [How to set an Influencer Marketing Budget for your Martech Stack?]() Understanding the complexities of influencer marketing in India, brands are allocating 8-12% of their digital budget to influencers, considering factors like campaign objectives, influencer selection, and RoI measurement. TOP VOICES FOSPHA BLOG [Unlocking the Power of Upper Funnel Spending in eCommerce]() Discover how to optimize your eCommerce marketing spend with Fospha's report on the power of upper funnel spending, offering insights for long-term growth strategies. WHAT WE ARE LISTENING TO LISTEN NOTES PODCAST [Empowering Success and Transforming Out-of-Home Advertising]() In this episode of Marketing Trends, Clear Channel Outdoor's CMO, Dan Levi, discusses digital innovation in out-of-home advertising, the role of AI, and building high-performing teams. [LISTEN HERE]() MORE THAN A NEWSLETTER [Editorial]() Contact an editor to create content for your business. [Advertise with us]() [Get in touch with our Advertising Team.]() [Sage-Newsletter-Banner.png]() [linkedin.png]() [twitter.png]() [youtube.png]() You have currently opted in to receive ClickZ Updates. You can [update your details]() and [change subscription preferences here.]() If your no longer wish to receive these emails you may [unsubscribe here.]() If you have any questions regarding the unsubscribe process please contact [gdpr@contentive.com]()