(#52) SEO in 2024 insights, boost Valentine’s Day sales, and much more...

Trivia question: How many video views do you think the hashtag #valentinesday got on TikTok last year? TRIVIA QUESTION How many video views do you think the hashtag #valentinesday got on TikTok last year? A. 313.4 Million B. 82.8 Million C. 57.1 Billion The answer is hidden somewhere in the newsletter! Check your answer at the bottom. By The ClickFunnels Team February 12, 2024 Two Comma Club Live rocked last week! The knowledge, strategies, and tactics shared by the speakers is incredible. If you tuned in, you would have seen the offer to join Two Comma Club X and literally have our team guide and support you through implementing the things taught and getting you to the Two Comma Club as fast as possible! If you’re ready to take massive action and get yourself one of those 2CC awards, there was a special link shared through which you can sign up immediately As you know, the offer page is only up for 2CCL so be quick! This is the link you need → [click here]( If you want to find a reminder of everything that goes into 2CCX, check out the video below: Take that destiny shaping action, get yourself into the program, and then join us back here so we can go through today’s nuggets! WHAT YOU'RE ABOUT TO DISCOVER IN THE NEXT 6 MINUTES... - How to dominate SEO in 2024 - TikTok’s Valentine’s Day marketing tips - Keala Kanae’s tips on developing a winning team culture - Russell’s hour long special Linchpin and mindset special - Parthiv Shah’s 5 tips for reaching the Two Comma Club HOW TO DOMINATE SEO FOR YOUR NICHE IN 2024 With ClickFunnels 2.0 having such a powerful blogging feature, a lot of funnel hackers are adding blogging to their marketing strategy. Given how much is changing with the growth of AI and increasing numbers of people turning to social media to find answers to things, Google SEO is likely to shift significantly to keep up with the trends of 2024. With that in mind, here are 3 changes experts believe will be coming this year: 1. New Google updates and features to reward expert content It's believed that by the end of 2024, almost 50% of the content online will be AI-generated. As you may well know, this content isn't exactly stellar... So, expect to see updates to boost content created by humans and experts. 2. Niche keywords and manual research will be vital In 2024, targeting trending or zero-volume keywords will be critical. In an AI-dominated era, content marketers who engage in hands-on research for their topics will stand out. This manual approach will lead to more traffic and better engagement as it taps into the specific, often unaddressed interests of audiences. 3. Thought leadership will separate the wheat from the chaff The increase in low-quality AI content on the web will lead to apprehension and distrust among readers. In response, people will naturally gravitate towards thought leaders for reliable information. Authentic and original insights from thought leaders enhance your brand's reputation and credibility, key factors in Google's content quality assessment. A simple way to stay ahead of the game At this point, it feels like building your list is more important than ever and having a newsletter that provides constant value is the #1 way to protect your business. While being a thought leader on social media is beneficial, it will eventually get taken away from you with algorithm changes rendering many groups and followings useless. An email list is one asset that you truly own and can rely on and blogging can be a great way to generate free leads for your list. So, if you’re not yet using ClickFunnels 2.0, you’re potentially missing out on a lot of free traffic that the blogging feature can help you generate. If you want to find out more about the ClickFunnels 2.0 blogging feature, [click here](. If you scroll to the bottom of that page, you’ll see this list of features: You can click on each of these to find out more about them and see them in action. [Here’s the link.]( TIKTOK SHARE HOW RIDE THE VALENTINE’S DAY SALES WAVE No matter what niche you're in, from personal development to fashion or beauty, with Valentine's around the corner, TikTok will be filled with potential customers looking for that special gift. Ahead of the holiday, TikTok has shared a marketing guide that you can use to enhance your campaigns over this period. Here's a summary of what they shared: - 54% of TikTok users cite using TikTok to find and discover the perfect gift ideas, and inspiring ways to make their loved one feel special.Awesome - In 2023, #ValentinesDay garnered 57 billion video views. With Valentine’s Day 2024 quickly approaching, now is a great time to jump in. - Though many businesses might think that customers will have shopping and gift-giving fatigue following the holiday period, research shows that shopping, engagement, and purchase intent continue to rise well into January and February, particularly with users seeking Valentine's gift inspiration. These are the key hashtags (from 2023 data) you need to find Valentine’s Day shoppers on the platform: - #valentinesday (57.1B views) - #valentinesdaygift (2.6B views) - #valentinesdaymakeup (371.6M views) - #valentinesdayrecipes (39.3M views) - #valentinesdayoutfit (390.3M views) The good news is if you're not a TikTok user, there will be plenty of people on the lookout for ideas and inspo on other social media platforms too. Set up some special campaigns aimed at Valentine's Day shoppers and see how you get on. If ads aren’t your specialty and you’d rather have an expert marketer build the campaigns, targeting, and ad creative, reach out to some of our marketing experts on the Funnel Builder Marketplace [here](. IN CASE YOU MISSED IT - HERE’S WHAT HAPPENED LAST WEEK Developing a winning team culture with Keala Kanae on the ClickFunnels Radio Podcast POPULAR IN THE COMMUNITY In this episode, Chris and Ben chat with top ClickFunnels affiliate Keala Kanae to discuss the lessons he had learned during his growth from entrepreneur to business owner and CEO. Tune in on [Spotify]( or [Apple Podcasts](. Russell kicked off Two Comma Club Live with some Linchpin and mindset gold Check out this hour long special [here](. TOP TIPS FROM A TWO COMMA CLUB WINNER Parthiv Shah is proud to be an Indian. Proud to be an entrepreneur. Proud to be a funnelhacker. After picking up his Two Comma Club Award, he wanted to share the values he lives by that he believes helped him reach this point and will help every other funnel hacker too. Here they are: The one quote that helped Parthiv achieve 2CC: “Arise, awake, and stop not till the goal is reached” His philosophy for making sales: “Don’t touch somebody’s wallet before touching their heart.” How he uses funnels to achieve his success: “Just because you have a funnel doesn’t mean you will succeed. A funnel is a tool that helps you to capture data and build a relationship with people.” What to do if you don’t have a big budget: “If you don’t have money, that is the time you show your heart (serve your customer)” The one thing that always makes him more money: “One tool that helps to make more money: connecting with people on a call.” Remember, if you want to walk on stage like Parthiv and get yourself one of those 2CC awards, there was a special link shared in Two Comma Club Live through which you can sign up immediately (this is the link [here](. TRIVIA ANSWER The answer was C. 57.1 Billion! With Valentine’s Day 2024 quickly approaching, now is a great time to jump in. And with that bombshell, we wrap up another newsletter. Join us on Thursday when we dive into funnel hub secrets and how to ensure lots of those 57.1 Billion views are of your videos. Have a great week, -ClickFunnels Team Not sure the best way to get started? Follow these simple steps to hit the ground running. 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