(#50) Leads while you sleep, $200M newsletters, and much more...

Trivia question: How many months had the cryptocurrency newsletter Milk Road been running before it sold for $10M? TRIVIA QUESTION How many months had the cryptocurrency newsletter Milk Road been running before it sold for $10M? The answer is hidden somewhere in the newsletter! Check your answer at the bottom. By The ClickFunnels Team February 5, 2024 Hey Funnel Hacker, Quick question… Have you signed up for Two Comma Club Live? If you haven’t, it airs this Wednesday so the offer is about to expire! If you’ve been meaning to do it but haven’t yet gotten around to it, pull the trigger and sign up right now [here]( or via the video below: You will be wowed by the things you will learn. And remember, you only pay if you think it was worth it! You either receive a TON of value, or it's FREE. If you want to build a high converting funnel, drive lots of traffic, host events, sell high-ticket, create an incredible Linchpin funnel, reach the Two Comma Club, this event is filled with insider strategies that will help you do that and much more. And, to celebrate Two Comma Club Live, today’s newsletter has a taste of the incredible gold that you will discover at the event. So, [click here]( to register your spot at the event now so you don’t forget and get yourself back here so we can take a peek at a fraction of the gold you’re about to uncover… WHAT YOU'RE ABOUT TO DISCOVER IN THE NEXT 7 MINUTES - How Nehemiah Davis gets leads while he sleeps - Bari Baumgardner’s tips for creating a game-changing event - Rudy Mawer’s secret to branding - Damon Burton’s #1 secret to reaching the 2CC - Perry Belcher’s tips on creating a $200M newsletter NEHEMIAH DAVIS’ SIMPLE STRATEGY FOR GETTING LEADS WHILE YOU SLEEP His father has been in prison for committing murder since Nehemiah was just 2 years old. Raised in this tough world by his mother and grandmother he endured several challenges that included being kicked out of high school, kicked out of college and fired from ten jobs. However, at age 21 his life changed for the better and his decision to take action resulted in him starting his first business After studying social media he learned how to create content that generates incredible numbers of views and drive traffic to his funnels 24/7. For example, just one of his recent videos generated: - 4,000,000 views - 72,000 shares - 34,000 saves - 15,000 new followers At FHL he shared everything you need to know to get yourself to this level from the exact steps he follows to create content, all the way to his podcast mastery techniques. A lot of his techniques are things no one else is doing right now (you can watch all of this gold in Two Comma Club Live from this coming Wednesday (7th Feb)). And, we wanted to share one particular secret Nehemiah is having huge success with. He calls it his Infomercial Strategy. If you’re not familiar with infomercials, they’re those extended television commercials that blend information with a sales pitch, that run throughout the night. Contrary to what you’d expect, infomercials have transformed many unknown products into household names. For example, Snuggie, a simple blanket with sleeves, became a cultural phenomenon through infomercial exposure, selling millions of units. The George Foreman Grill sold over 100 million units worldwide using infomercials. Nehemiah’s Infomercial Strategy is simple: Step 1: Every night from 12am to 6am, post content every 90 mins. Step 2: Make sure the content has a strong sales aspect and contains CTAs like, ‘DM me to learn more’, ‘Click the link in my bio and sign up now’, ‘Schedule your call’. Step 3: First thing in the morning, archive all of the posts. By implementing this incredibly simple technique, Nehemiah wakes up to a long list of new leads, and the main portion of his audience never sees the more salesy videos. Something to think about… Now, if you want access to all of the incredible tips Nehemiah shared at FHL, from how to get on top podcasts to how to dominate Instagram and everything in between, sign up for Two Comma Club Live now via this link [here]( or click the video below: HOW TO 2X, 3X OR 10X YOUR EVENT FUNNEL One of the best ways to sell a high ticket offer is through an event. It can be a virtual event or a live event, it doesn’t really matter. All that matters is you structure your event correctly. And, one of the top people in the world at structuring events is FHL speaker Bari Baumgardner. Bari has run some of the biggest events for the biggest names. She’s run Funnel Hacking Live, events for Tony Robbins, Matthew McConaughey’s recent event, and many more. Bari is one of the most indemand people in the industry because she knows how to structure events so that the audience wants to buy your offer. There’s no hard selling, no jumping through hoops, just a simple methodology that helps the audience naturally see why your offer is something they want to invest in. The secret to making this happen is to have a solid Event Throughline. When most people create an event to sell a high-ticket offer, they often think about what content will be best for each stage. For example: - What ads will drive the most sign ups? - What event content will keep most people at the event? - What offer will convert the most of those people? This is the obvious way of looking at things because each part of your funnel has a particular job to do. However, when your funnel is set up like this, it’s easy for things to become slightly disjointed. Your ad might suggest something slightly different to your webinar content that leads to an offer that’s not 100% inline with your webinar. As you can imagine, this will only reduce orders of your high-ticket offer. When Bari runs an event, she does things differently. Here is her 3 step process: Step 1: She has the team or individual make sure their high ticket offer is irresistible. Step 2: They then design the content of the event around the offer. Step 3: They design the marketing around the content. If your ads are designed around the content of your webinar, are the people who sign up going to enjoy the webinar? Of course. If your webinar content is designed around your high-ticket offer, are your attendees going to be highly interested in your offer? For sure. This simple shift has transformed the events for some of the biggest names you know and it’s something you can start implementing immediately. But Bari didn’t stop there… During her talk, she shared: - The perfect content for your event to allow this Throughline to happen perfectly. - The simple psychological triggers that will make buying your high-ticket offer a no-brainer for your audience. - The new way of thinking about your value ladder that gives you incredible insight on where your audience is and what to offer. So on top of Nehemiah’s secrets for driving incredible amounts of traffic, you can learn all of Bari’s golden nuggets this coming Wednesday by signing up for [Two Comma Club Live]( here or by clicking the video link below: IN CASE YOU MISSED IT - HERE’S WHAT HAPPENED LAST WEEK Amplifying Your Personal Brand for Maximum Impact with Rudy Mawer on the ClickFunnels Radio Podcast In this episode, Laura and Chris are joined by TV host, actor, and celebrity marketer Rudy Mawer. Tune in to hear Rudy’s insights on personal branding and marketing. Watch the episode on YouTube [here]( or tune in on [Spotify]( or [Apple Podcasts](. Damon Burton from SEO National appeared on Funnel Hacker TV to share his #1 secret for reaching the Two Comma Club! Damon joined hosts Susan and Ben to share his top secret on reaching the Two Comma Club and how you can cut your funnel's cost-per-lead in half, for free, and in less than 20 minutes! Watch the replay [here](. PERRY BELCHER'S INSIDER TIPS TO BUILDING A SUCCESSFUL NEWSLETTER If you don’t currently have a newsletter in your business, now’s the time to start. Because, newsletters: - Cost $0 to start - Can be added to any business - Can have AI and automation do most of the work for you - Make money via established newsletter advertising platforms - Are great for list health - Have a very high exit value For example, the Newsette was started by a 23 year old living in New York City, in the middle of COVID. She had nothing to do so got two of her room mates together and started their own newsletter. The Newsette is an e-newsletter which is effectively Cosmopolitan in 3 swipes. In their first year they did $800k. Within 3 years it was valued at $200M. They’re not alone… The Hustle newsletter sold to Hubspot for $27M. Milk Road, a newsletter for cryptocurrency, sold for $10M after only 10 months of being launched. Newsletters are worth a small fortune to big name brands because they allow these brands to bypass paying advertising platforms and own the list themselves. If you don’t like selling people, your newsletter can be 100% pure value and can be sold a few years down the line. However, if you do want to make money on yours, here are 3 options: 1. You can add a paid ad to your newsletter The average CPM (cost per thousand) of a newsletter right now is $15-30. If you have an email with a list of 100,000 people, you can earn $3,000 just from sending an email that you don’t have to sell anything in. You don’t even have to sell the advertising. There are platforms that sell it for you. 2. Sell products and achieve a much higher conversion rate Perry had a tripwire that led to a $300 offer. The conversion of cold traffic to the offer was 1.2% After 3 days of them receiving newsletter content, the conversion rate went to 7.8% to those leads. That’s a 651% conversion increase! Remember, you don’t have to have a product of your own, you could sell affiliate products. 3. Have a premium subscription option According to SubStack, even if your offer isn’t great, around 5% of subscribers will join your premium subscription at $5-10 per month. This premium subscription could just be one extra email per week. If you have 5000 people join a premium list, that’s an extra $25,000 per month. At this stage a newsletter is a must, right? The benefits of having one are tremendous. If you’re interested but are still worried how to make something people love or if you’ll even have time to do it, check out Perry’s talk at Two Comma Club Live [here](. In it he shares: 1. How he gets his newsletters written by AI (meaning he can build a ton of them) 2. The simple tactics he uses to greatly increase readership (and thus increase the profit from them) 3. How he gets subscribers for free (so you can build yours to enormous numbers in no time at all) He shared everything you need to get your newsletter off to a flying start. So, one last time. To find out: - Nehemiah Davis’ secrets to driving lots of traffic to your funnel - Bari Baumgardner’s secrets to creating incredibly powerful events that sell your high-ticket offer with ease - Perry’s secrets to creating incredible newsletters that make you money - And gold just like this from all the other presentations from FHL that we haven’t had a chance to mention here You know what to do… [Click here]( and register for Two Comma Club Live! TRIVIA ANSWER 10 months! Milk Road had only been running for 10 months before it was bought by Michael Wittmeyer and Kendall Saville. And with that we wrap up another newsletter. Hopefully we’ll see you Wednesday! -ClickFunnels Team P.S. Hey, we’re scrollers just like you! [Here’s a link]( to register your spot for Two Comma Club Live. Have a great day! Not sure the best way to get started? Follow these simple steps to hit the ground running. Step #1 - Get The Funnel Books: [DotComSecrets]( | [Expert Secrets](  | [Traffic Secrets](  [The Linchpin]( Step #2 - Get The Funnel Software: [ClickFunnels]( | [Voomly Cloud]( | [GERU]( Step #3 - Online Training To Ignite Your Funnel:  [Your First Funnel Challenge]( | [Magnetic Marketing Challenge]( [OFA]( | [PLR Funnels]( Step #4 - Connect With The Community: [FunnelHacker Facebook Official Facebook Group]( [Funnel Hacking LIVE (Annual Event)]( [Facebook]( | [Instagram]( | [YouTube]( | [Twitter]( © Etison LLC By reading this, you agree to all of the following: You understand this to be an expression of opinions and not professional advice. You are solely responsible for the use of any content and hold Etison LLC and all members and affiliates harmless in any event or claim. If you purchase anything through a link in this email, you should assume that we have an affiliate relationship with the company providing the product or service that you purchase, and that we will be paid in some way. We recommend that you do your own independent research before purchasing anything. Copyright © 2018+ Etison LLC. All Rights Reserved. Our mailing address is: 3443 W Bavaria Street, Eagle, ID, 83616 To make sure you keep getting these emails, please add us to your address book or whitelist us. If you don't want to receive any other emails, click on the unsubscribe link below. Etison LLC 3443 W Bavaria St Eagle, ID 83616 Questions? Here's our [Support]( and [Terms]( If you no longer wish to receive our emails, click the link below: [Unsubscribe](/unsubscribe/new?source=email&medium=email&name=14550180)