(#37) How to master influencer marketing, a Christmas gift, and much more...

Trivia question: Which company set a Guinness World Record for the "Largest Online Shopping Deal" TRIVIA QUESTION Which company set a Guinness World Record for the "Largest Online Shopping Deal" in 2011 by selling 441,000 vouchers in just 24 hours? The answer is at the bottom of the newsletter! By The ClickFunnels Team December 21, 2023 Hey Funnel Hacker! Would you like to win a copy of the Secrets Trilogy Box Set signed by Russell?? Well, now’s your chance! Here’s how to enter: 1. Head over to the giveaway post on our Instagram page [here](. 2. Comment “CFR” to receive a link to follow ClickFunnels Radio Podcast. 3. Follow the ClickFunnels Radio Podcast on Apple Podcasts. 4. Once you’re following the podcast, scroll to the bottom and leave a review. That’s it! The competition ends today at 11:59pm Mountain time, so be quick! Insider Secret: Once you’ve left your review, tag your friends in the giveaway post because each tag is an additional entry in the competition! Quickly enter yourself into the competition, and then head back over here because we’ve got some nuggets to dive into… WHAT YOU'RE ABOUT TO DISCOVER IN THE NEXT 8 MINUTES - A very special funnel hacker holiday offer - Dan Fleyshman’s top tips for Influencer Marketing - How to create social media videos with no script and no speaking - A newsletter funnel you need to hack - The four steps one funnel hacker used to take his funnel from failure to 2CC success ALL THE FUNNEL TEMPLATES YOU COULD EVER NEED We heard a rumor this week that there is a deleted scene from the movie Elf in which Buddy the Elf says, “The best way to spread Christmas cheer is sharing high-converting funnel templates with our funnel hackers here!” Now, we don’t know how true that rumor is, but we decided to put together a treasure trove of proven, high-quality funnel and design templates just in case. So, for a limited time, if you go to this page [here]( you can get your hands on this treasure trove for just $1! Here’s a snippet of the funnels you’ll get: Each template is crafted by experts to ensure the designs are great and they convert well, saving you countless hours of work and frustration. You’ll find templates to use for: - Webinars - Supplements - Affiliate offers - Pet products And so much more. Whether you're launching a new product, building your email list, or scaling your business, these templates are designed to streamline your process and elevate your results. That’s not all… As part of this special offer, you also get over 20 bonus assets. Things like image mockups, Instagram feed templates, the ultimate mobile buttons, and a load more: If you want to treat yourself and take advantage of this special offer, click [here]( The templates are going to take your funnel design to a new level and save you so much time building your own from scratch. All for just $1 - less than the price of a holiday coffee! Grab this special offer [here](. DAN FLEYSHMAN’S EXPERT TIPS FOR MASTERING INFLUENCER MARKETING CAMPAIGNS The world of digital marketing is evolving rapidly, and the huge potential of influencer marketing is attracting big brands and funnel hackers alike. At FHL 2023, Dan Fleyshman shared his top strategies for getting the best possible deal and ensuring the highest possible return from influencer campaigns. Dan has spent over $16 million in influencer campaigns and managed over 110,000 paid posts. His knowledge in this arena is second to none. So, when we stumbled across the replay of Dan’s talk this week, we knew we had to share his top tips with you today. Here they are: - Don’t necessarily go for the big fishBig time influencers with 5M, 10M, or 20M followers are typically going to be overpriced for the results they can give you. - However, most influencers aren’t as expensive as you think Most people think influencer campaigns are very expensive, but the truth is the majority of influencers (celebs aside) will do posts for around $300-$1000. - When contacting an influencer, the first 4 words of your message are vital When you message an influencer, they typically only see the first 4 words of the message. So, if you start you message with, “Hi , I love your page.” they’ll likely think you’re a fan and may not open the message. Instead, make sure the first 4 words tell them exactly what they’re going to get. For example, ‘Paid post female dress’. - To get the best price, don’t ask what their rate is If you ask how much they charge per post, their number will typically be sky-high. Instead, tell them what you’re willing to pay and you’ll find many will agree to your price. - Keep the first message short and sweet, but be direct After your killer four word open, be clear (and honest) about who you are, where your business stands, and exactly what you want. For example, “We’re a new boutique in the fashion industry and are building our brand. I want to give you a free dress in return for 3 posts over 10 days. I’ll pay you $1000. What’s your Venmo, and where should I send the dress?” A direct message like this will help you stand out from the crowd. - Get a separate agreement to use their post(s) as an ad If you want to use the influencer’s posts as ads, they have to agree to this separately. Some will want more money, but if you frame it in a way that you’ll be increasing their brand and fame for free, most won’t push back. - Choose your influencer wisely A micro-influencer in your niche will typically get you far better results than a big-time influencer who has followers because they’re attractive, an athlete or a reality TV personality. - Do a minimum of 3 posts per campaign You won’t get the results you want on the first post or the second. Most people need to see at least 3 posts about something to start warming to it. Influencers will typically be happy to do 3+ post campaigns because they get better results, meaning you will come back to them again and again. - Create a story from the posts to drive more clicks If your posts tell a story, you will have much higher conversion rates. For example, if you’re selling dresses, video 1 could be a simple unboxing video - the influencer gets the box in the mail and gets excited that she has received it. No link, CTA, or offer because that makes it feel like an ad. Video 2 could be the influencer going on a date, to an event, or out with friends, and she’s wearing the dress. Video 3 is a couple of days later, with the influencer saying she loves the dress so much that the brand is letting her give her followers 10/20/30% off. - Be careful of the words you use in the videos and descriptions If you repeatedly use keywords that make the posts look like ads, the platform will throttle the reach. Phrases like discount, link in bio, and 20% off should be used sparingly. - Message the influencers at scale You can message 100 influencers in less than 100 minutes, so keep messaging influencers to find the right people for your product or business. If you’re new to influencer marketing, give these steps a go and start having conversations with different influencers. It won't cost you a cent, you’ll gain more confidence in the process and will make some great connections. If you still don’t feel comfortable doing this, we highly recommend taking Russell’s free ‘How To Get Anything You Want’ 3-day challenge. You can register for that [here](. The exercises in the challenge will ignite your confidence in no time! POPULAR IN THE COMMUNITY 🏆 What's the best course/resource when it comes to "direct sales"? Share your advice with Sascha Humer [here](. 🏗️ What have you built this week? Russell is asking [here](. 📘 What is everyone else reading right now? Check out Jordan Solomon’s post [here]( and see what books are popular right now 💵 Which entrepreneur should I be following in 2024 and why? Matt Goldberg is asking [here](. 📲 Want to create social media videos with no script and no speaking? James Curran shared a video on doing just this [here](. FUNNEL OF THE WEEK Previously, we spoke about the power of newsletters in your business. They have the potential to not only grow your list enormously but they can also generate a very healthy revenue stream for your business. But how should you design the opt-in page for your newsletter to maximize sign-ups? The funnel this week is one we have spent a lot of time testing and tweaking to make it as good as possible. Hacking this funnel will ensure your newsletter gets off to a flying start. Check it out [here](. TOP TIP FROM A TWO COMMA CLUB AWARD WINNER Upon winning the Two Comma Club Award, Eric Thayne took the time to go deep into the journey he had been on and exactly how he turned a losing funnel around to make it to the Two Comma Club. It’s a long post but well worth the read. Over to Eric… “Have you ever launched a funnel, and it didn't work? Or worse... have you ever NOT launched a funnel because you were AFRAID it wouldn't work? 🤔 Well, let me just set your expectations right. 9 times out of 10, when you launch your funnel… It's not going to work. It won't make as much as you want it to. It might not make money at all. In fact, it might even lose money. I'm not trying to be a downer... but hear me out. Yeah, I know it seems like every time Russell launches a new funnel, it works amazing. But Russell's been doing this for like 13 gajillion years. You and me? We got a ways to go 😜 BUT there IS a bright side to this, and here's the kicker: You can MAKE it work. Have you ever seen the movie Groundhog Day? In the movie, the main character (played by Bill Murray) relives the same day over and over again. Every day he sees the same people, they say the same things, and he lives the same experiences. About halfway through the movie, he decides to try making a girl fall in love with him. But it doesn't go well—she doesn't like what he says, and she slaps him in the face. So the next day, he tries a different approach. And the next day, and the next day. Every day he tweaks his approach ever so slightly to try and win over the girl's heart. And then, after changing just about everything about himself, at the end of the movie, they FINALLY fall in love. I know this is just a fun fictional story. But the principles are true. A while back, I shared a post about my funnel that made $1 Million selling a $47 digital product. But what I didn't tell you is that when I first launched that funnel... it was broken. I was losing thousands of dollars. (Side note: I shared this entire story on the ClickFunnels Radio podcast recently—ep. 501 if ya wanna listen) But by following the process I'm about to show you, I took that funnel from broken to smokin' in no time! So let's break it down. The 4-Step Scientific Method I Used To Take My Funnel From A Loser To A Winner Before I figured this out, when a funnel wouldn't work, I would just ditch it and move on to something else. And then I ended up with dozens of funnels in my ClickFunnels account, and none of them were working. But you don't have to do that (in fact, DON'T). When a funnel doesn't work, it doesn't mean it can't EVER work. (And it's definitely not because "funnels don't work") It just means there's something off about your offer or your funnel, and this process will help you find out what it is. STEP 1: MAKE A HYPOTHESIS First, let's find something to test. Ask your mentor or friends to look at your funnel and give you their gut reaction to it. Ask them if something feels off about it or if anything makes them doubt. Ask your customers why they decided to buy, and what about the sales page or the offer most caught their attention. Even better, ask the people who DIDN'T buy what turned them off. Collect this feedback, combine it with your own ideas, and write it out into a checklist. This is now your laundry list of hypotheses to test. Pick one, and start running a split test in ClickFunnels. PRO TIP: Only test ONE thing at a time. If you change multiple things on your page and you get different results (good OR bad), you won't know what actually caused the change. STEP 2: DRIVE LOTS OF TRAFFIC Now that you have your split test running, it's time to drive traffic to your page. And you need to drive as much as possible. The key to making this all work is having SIGNIFICANT data. You don't want to make decisions based on a small sample size. My rule here is that I have to have 100 of whatever result I'm testing for on EACH version of the page. So if I'm testing Cost Per Click, I need at least 200 clicks. If I'm testing for sales, I need at least 200 sales. PRO TIP: Some of you might be concerned about how much it's going to cost you to get 200 sales on your page. If you don't have a high ad budget or a huge list to promote to then this might take some time. So in the meantime, test other metrics like clicks and leads so you can make adjustments faster. STEP 3: ANALYZE THE STATS ClickFunnels makes it really easy to look at your split tests and see which version won. Open up the stats page in your funnel and look at the stats. Or if you're testing an ad metric, look in your ads manager. Take the winning version, drive all your traffic to it, and turn off the other one. AVOID THIS MISTAKE: Don't let your split test run longer than it needs to! As soon as you have significant data on a test, TURN IT OFF and move on. I lost over 115 sales worth $7,700 on a split test that was a total loser because I forgot about it and let it run for an extra 2 weeks. STEP 4: RINSE AND REPEAT Once you finish your first test, move on immediately to the next one. Once you've gone through your entire list of hypotheses, create a new list. Do this until your funnel hits at least $1,000,000. Every day you're not running a split test on your funnel, you're losing money. You can always make it better. Yes, eventually, you'll reach a point where you're happy with your funnel's performance, and you can just let it sail. But until then, keep it up. Remember my funnel that was losing thousands at first? By following this method, within just 3 months, we started hitting six-figure months. Within 6 months, we zoomed past the 2 Comma Club line with our whole funnel stack. And now that one funnel has made over $1,000,000 all by itself. So when your funnel seems like it's not working, don't give up on it! TRUST THE PROCESS. Give it a chance. Hope this was helpful to some of you! Rooting for you!” If you’re inspired by Eric’s story and want to make 2024 the year you win your Two Comma Club award, why not enroll in the One Funnel Away Challenge? Russell will walk you step-by-step through creating a high-converting funnel and an offer your visitors can’t possibly resist. Learn more about the challenge and sign yourself up [here](. Remember, if you sign up today, you’ll have everything up and running before the end of January. What better way to start the year? Get started [here](. TRIVIA ANSWER The company that set a Guinness World Record for the "Largest Online Shopping Deal" in 2011 by selling 441,000 vouchers in just 24 hours was Groupon. They achieved this feat by selling $50 vouchers for Gap for $25 each, totaling $11 million in sales​. That’s it for this week! Can you believe we are just days away from Christmas Day? Hopefully you have everything lined up for a nice relaxing break! Have a great weekend, and be sure to join us back here on Monday because we’ll be here spreading more Christmas cheer! We’ll see you then, -ClickFunnels Team Not sure the best way to get started? Follow these simple steps to hit the ground running. Step #1 - Get The Funnel Books: [DotComSecrets]( | [Expert Secrets](  | [Traffic Secrets](  [The Linchpin]( Step #2 - Get The Funnel Software: [ClickFunnels]( | [Voomly Cloud]( | [GERU]( Step #3 - Online Training To Ignite Your Funnel:  [Your First Funnel Challenge]( | [Magnetic Marketing Challenge]( [PLR Funnels]( Step #4 - Connect With The Community: [FunnelHacker Facebook Official Facebook Group]( [Funnel Hacking LIVE (Annual Event)]( [Facebook]( | [Instagram]( | [YouTube]( | [Twitter]( © Etison LLC By reading this, you agree to all of the following: You understand this to be an expression of opinions and not professional advice. You are solely responsible for the use of any content and hold Etison LLC and all members and affiliates harmless in any event or claim. If you purchase anything through a link in this email, you should assume that we have an affiliate relationship with the company providing the product or service that you purchase, and that we will be paid in some way. 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