(#35) The #1 mindset for success, $575M newsletters, and much more...

Trivia question: Which highly successful cosmetics company was started by a woman in her kitchen in 1976? TRIVIA QUESTION Which highly successful cosmetics company was started by a woman in her kitchen in 1976? The answer is at the bottom of the newsletter! By The ClickFunnels Team December 14, 2023 Hey Funnel Hacker! Hopefully you’ve had a productive week! The Spotify Wrapped feature that we discussed on Monday gave a lot of people big ideas for utilizing their customer data. If you want more ideas like this one, dive into Russell’s Traffic Secrets book. It has ideas for doing everything from creating viral campaigns to building an army of affiliates. If you’ve got the book, dive in and see what gold you can uncover. If you don’t have the book, find out exactly what gold is inside [here]( (or click the video below). The book is free (you just pay shipping), and it comes with a ton of great bonuses! Check it out [here]( and then let’s dive into today’s nuggets… WHAT YOU'RE ABOUT TO DISCOVER IN THE NEXT 8 MINUTES... - Does your business need its own newsletter? - A Stanford psychologist’s mindset tip for building a successful business - Russell’s favorite funnel type - A 2CC winner’s tips for selling products - A new funnel you need to hack IS A NEWSLETTER THE KEY TO YOUR BUSINESS SUCCESS? Recently, newsletters have emerged as a hidden gem for entrepreneurs and business owners. People love being sent valuable information, newsletters work wonders for your domain’s sender score, and they are a great way to get your audience to know, like, and trust you. Plus, if you take the time to create something valuable and remain consistent, the results could be spectacular: The Hustle was founded in 2014, focusing on entrepreneurship and business news. It reached 1 million subscribers by its third year and sold to HubSpot in 2021 for ~$20 million. Morning Brew started in 2014 as a PDF making the business world more interesting for young professionals. They reached 1 million subscribers by 2018 and were acquired in 2020 by Insider Inc (Business Insider’s parent company) for $75 million. Axios was founded in 2016, focusing on political coverage, technology, and business news and was purchased by Cox Enterprises for a whopping $525 million. If you haven’t started yours, here are some simple steps to get up and running: 1. Find Your Niche: Identify a topic you’re passionate about and that resonates with a specific audience. 2. Produce Quality Content: Produce insightful, engaging content that adds value to your readers. In this newsletter for example, we strive to provide you with 4 or 5 useful nuggets that you can use in your business. 3. Grow Your Audience: Leverage social media, SEO, collaborations, referral competitions, and word-of-mouth to expand your subscriber base. 4. Monetize Your Newsletter: Opt for ad revenue (people pay to advertise in your newsletter), subscriptions (members pay a fee to receive your newsletter), or a mix of both. 5. Engage and Retain: Consistently interact with your subscribers, and use feedback to improve and personalize the content. 6. Analyze and Improve: Regularly assess your performance metrics. Be willing to adapt your strategy to optimize results. Newsletters are a very simple idea. It’s ultimately you sending your audience valuable information daily or weekly. The success of a newsletter hinges on your ability to understand your audience and share information they are interested in. Get that right and the sky is the limit. Then, once you have a newsletter that is driving some success, you can head over to the [Funnel Builder Marketplace]( fill out the ‘Sell Your Business’ form, and see what offers you receive… If you don’t want to wait a few years to build a newsletter, you can fill out the form now and see what offers you get on your business as it is. Find out what people are willing to pay for your business [here](. THE POWER OF A GROWTH MINDSET IN BUSINESS Mindset is not just a buzzword, it’s a genuine force that shapes the trajectory of companies and their leaders. A growth mindset, a concept popularized by Stanford psychologist Carol Dweck, has gained attention for its profound impact on business success. A growth mindset, in essence, is the understanding that the mind is a muscle that will grow when you exercise it. Meaning, with effort and perseverance, anyone can develop their abilities and intelligence. This contrasts with a fixed mindset, where abilities are seen as static and unchangeable. For example, you’re either intelligent or you’re not. As an entrepreneur, the mindset you operate with will have a huge impact on the direction (and likely the success) of your business. With a growth mindset, you’re likely to experience the following: Greater Innovation: A growth mindset cultivates an environment where new ideas are welcomed and considered. This openness is crucial for innovation and staying ahead in competitive markets​​. More Resilience: Entrepreneurs with a growth mindset tend to prioritize the journey and learning process over immediate results. This approach fosters a culture of continuous improvement and resilience, especially in the face of challenges​​. Better Performing Teams: Business owners who embrace a growth mindset are more effective in guiding their teams. They view underperformance as an opportunity for development rather than a failure, leading to a more supportive and constructive work environment​​. A good example of this is Microsoft. When Satya Nadella took over as CEO of Microsoft in 2014, he shifted the company culture from a "know-it-all" to a "learn-it-all" attitude. This change helped revive Microsoft from a state of inertia and internal conflicts to a path of renewed innovation and relevance​​. How do you develop a growth mindset? Know That You Can Learn The Answer: Remind yourself that if you have an issue, you can find the answer to overcoming it. Don’t get to a place where you think you have all the answers OR where you think becoming successful is impossible for you. Reframe Challenges as Opportunities: When you have a setback, don’t view it as a total failure but as an opportunity to learn and improve. Promote Openness and Collaboration: Be open to all ideas that come your way and encourage collaboration. This approach will drive innovation and problem-solving. Value Effort and Progress Over Perfection: Recognize and reward yourself for the effort and progress you have made, not just your end results. This will motivate you to continue striving and growing. Lead by Example: As a leader, show your commitment to a growth mindset. Share your learning experiences and how you’ve grown from challenges. If you want to get deeper into mindset and changing your thinking to encourage growth and success, check out Russell’s Bibliomania Documentary [here](. It goes into depth about the different tools and ideas that people have used for years to help them achieve great success. POPULAR IN THE COMMUNITY 📘 How to build your community in ClickFunnels 2.0 with ease The Ambassadors will walk you through it step-by-step [here](. 🏆 What’s your favorite type of funnel? Russell is asking (and also sharing his favorite) [here](. 📺 Funnel Builder Program Manager Gregory Dakins joined Laura and Chris on ClickFunnels Radio to discuss all things funnel builder. Check it out on Spotify [here]( or Apple Podcasts [here](. 💵 What’s the best way for a newbie with $200 to build a successful business in 5 months? Share your advice with Ray Shakuri [here](. 📲 5 Alex Soltan shared 5 digital product ideas you can start building today Check out the list and add your thoughts [here](. TOP TIP FROM A 2CC WINNER When Lucas Jackson received his Two Comma Club Award, he dropped some gold, detailing his recommendations on how anyone else can achieve the same feat. Here they are: “The biggest thing to know in regards to selling online is that you must have a good understanding of human psychology. Remember that you are selling to a human being on the other end. If you are selling a digital product, you must show transparency, relatability and clarity. Be transparent about what you are selling and why you are selling. Show relatability. People want to know that you are human, not some genius-prophet who manifests money by snapping his/her fingers. Show your struggles. Struggles are relatable. Show clarity. There are many funnels that I look at and have no clue what product they are selling, or I just leave confused. Keep it simple and stay precise to get your message across. Now, to sell a physical product, it is important to sell something that solves a problem and something that you cannot get in stores. Don't use some fake timer just to trick someone into buying because that is dishonest. Consumers now know those are fake, and once they see it, they will back away just because of that alone. Humans want what they cannot have. It's one of our cognitive biases. So sell something that is limited when selling a physical product, you can do this by just capturing leads for the particular product and setting a release date. Then when the product is released, you can email all of the leads about the official release of the product and have a REAL scarcity in the product. Once that limit is reached pause the sales for a week and then reopen for sales and do it the same way. This sounds counterintuitive, but this will open the floodgates, and you will have a lot fewer people just "adding to cart". This is a strategy I used, and you could try it out. With that being said, keep a positive attitude and chase for greatness!” FUNNEL OF THE WEEK Last week we spoke about the power of explainer videos, so this week, we wanted to share a landing page that showcases exactly that. This is a landing page for ClickFunnels that not many people have ever seen… Check it out [here](. And, as always, if you want a Russell-trained expert to build you a high-converting funnel (or drive traffic to your funnel, write copy for you, fix issues with you funnel), head over to the Funnel Builder Marketplace [here]( and chat with someone who can take your funnels to the next level, fast. TRIVIA ANSWER The Body Shop was started by Anita Roddick in her kitchen in Brighton, England, in 1976 and became famous for its natural ingredients and eco-friendly practices. That’s it for this week! As always, have a great weekend and be sure to join us back here Monday because we’re sharing some Tesla sales secrets and much more… We’ll see you then, -ClickFunnels Team Not sure the best way to get started? Follow these simple steps to hit the ground running. Step #1 - Get The Funnel Books: [DotComSecrets]( | [Expert Secrets](  | [Traffic Secrets](  [The Linchpin]( Step #2 - Get The Funnel Software: [ClickFunnels]( | [Voomly Cloud]( | [GERU]( Step #3 - Online Training To Ignite Your Funnel:  [Your First Funnel Challenge]( | [Magnetic Marketing Challenge]( [OFA]( | [PLR Funnels]( Step #4 - Connect With The Community: [FunnelHacker Facebook Official Facebook Group]( [Funnel Hacking LIVE (Annual Event)]( [Facebook]( | [Instagram]( | [YouTube]( | [Twitter]( © Etison LLC By reading this, you agree to all of the following: You understand this to be an expression of opinions and not professional advice. You are solely responsible for the use of any content and hold Etison LLC and all members and affiliates harmless in any event or claim. 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