(#32) Dan Henry’s webinar secrets, Steve Jobs’ sales secret, and more...

Trivia question: Which major tech company was originally called "Backrub"? TRIVIA QUESTION Which major tech company was originally called "Backrub"? The answer is at the bottom of the newsletter! By The ClickFunnels Team December 4, 2023 Hey Funnel Hacker, We hope you’ve had a great weekend! Very quickly, if you would like to have a game-changing funnel and high-converting offer ready to launch by January 1, the One Funnel Away Challenge officially kicks off today. You can join [here](. Remember… - If you’re a ClickFunnels 2.0 user, the ‘OFA’ Challenge is FREE. - If you start your ClickFunnels 2.0 trial, the ‘OFA’ Challenge is FREE. - If you don’t want to start a trial & you’re not a user already… then you can have instant access to the ‘OFA’ Challenge (and ALL the bonuses) for just $100 (down from $997!) Click [here]( if you would like to join (and learn all of Russell’s latest tips and strategies). Then, let’s dive into today’s nuggets… WHAT YOU'RE ABOUT TO DISCOVER IN THE NEXT 7 MINUTES - Dan Henry’s secret for high-converting webinar secrets - Steve Jobs' secret to selling products and services - How to build a successful pipeline and appointment funnel - Circle co-founder Andrew Guttormsen’s tips on memberships - How to hire your dream employees DAN HENRY’S SECRETS FOR CREATING A HIGH CONVERTING WEBINAR If you sell high-ticket products through a webinar, sales calls, or both (or you would like to), this is for you… We have just released a free recording of Dan Henry revealing his $42k/day funnel strategy. In this 70-minute video, Dan shares: - His 3-page 8-figure webinar funnel - How to create a high-converting webinar with the 7x rule - How to double your show rate to sales calls - How to scale with sales teams - The secret to why people don't buy and how to fix it That’s not all… You will also get the funnel template Dan shares in the video to add to your account with the click of a button. Click [here]( to watch the video. STEVE JOBS’ SECRET TO SELLING On October 23, 2001, Steve Jobs launched a new category of digital music players. On the day of the launch, Jobs stood in front of the audience and talked about the other niches within that submarket: a CD could hold 10-15 songs, an MP3 player could hold about 150 songs, and a heavy hard drive would hold about 1,000 songs. He then reached into his back pocket and pulled out the very first iPod. Jobs predicted, "With iPod, listening to music will never be the same again." Apple ended up selling 125,000 units in the winter quarter of 2001 alone. What helped make the iPod such a success was that Jobs didn’t present the world with an ‘improvement offer’ (something better, faster or any other “er”) he created a new category and offered the world a new opportunity. This is exactly what you need to do with your products and services. If they aren’t selling as well as you would like, it’s highly likely this is because you have positioned them as improvement offers. So, how do you position them as new opportunities? Imagine you’re in the weight loss niche, and you offer a diet and exercise plan for losing weight… If you’re selling by telling people that you have more experience, better results, and people lose weight faster, you’ll get sales, but you aren’t going to dominate the market. That’s because thousands of coaches offer the same improvement on other opportunities. It’s not exciting to the potential customer. If, however, you offer a new opportunity, a new vehicle, your sales could take off. A great example of this is The Venus Factor by John Barban. The Venus Factor was ultimately a weight loss program for women. But, it dominated the Clickbank charts for months and did huge sales because Barban offered would-be participants a new opportunity. The opportunity/vehicle for getting results with The Venus Factor was restoring leptin sensitivity. You restore leptin sensitivity with diet and exercise, but because Barban had wrapped the product in a new opportunity, his sales went through the roof. Go through your offers and see if they are positioned as improvement offers. If they are, take the time to write out your new opportunity and start marketing your product as that new opportunity. This one thing could really be the difference between your offer struggling to sell and selling with ease. If you want to go deeper into this and ensure you get your offer spot-on, you have to read [Expert Secrets]( (free copy [here](. It will help you create an offer your customers can’t reach (and so much more!) Remember… You’re not selling weight loss through diet and exercise, you’re offering customers leptin optimization! You’re not selling increased sales through better-optimized websites, you’re offering customers sales funnels! WHAT’S HAPPENING AT CLICKFUNNELS THIS WEEK The One Funnel Away Challenge Training Goes Live Today/Now! Join Russell for 30 days of video coaching/missions and build yourself a game-changing funnel and offer. If you haven’t done so already, it's not too late to sign up [here]( but be quick! The Ambassadors are doing a live Pipeline and Appointment Funnel build Wednesday (12/6) - 10 AM Mountain Time US If you would like to follow along and ask questions, keep an eye out for the livestream in the [ClickFunnels Facebook group](. The co-founder of Circle, Andrew Guttormsen, is the guest on The ClickFunnels Radio Podcast Thursday (12/7) If you have a course or membership, this is a must-watch. Andrew is an expert in all things courses and memberships so be sure to tune in on [Spotify]( or [Apple Podcasts](. HOW TO HIRE YOUR DREAM EMPLOYEES As a funnel hacker, you understand the importance of innovation and efficiency. One area that doesn’t get a lot of attention is the hiring process. You know that to scale your business, you’re going to need help. You’re going to need to bring the right people into your business. People who you not only get on with but you can trust to drive the business forward rather than become an expensive pain in the butt. So, how do you make sure you hire the right people for your team? One tool that's gaining traction is the use of personality tests. These aren't just for the corporate giants; they're a game-changer for businesses of all sizes, including yours, because beyond telling you a person’s love language, they: Can predict a person’s success in the role: Personality assessments can accurately forecast job performance. For instance, traits like conscientiousness and emotional stability are often linked to higher productivity and better workplace harmony. Google has used personality testing to identify candidates who not only excel in technical skills but also fit their unique company culture. Add enhanced decision-making: Personality tests add incredible insights into a person, allowing you to make more informed and bias-free decisions. Personality assessments have helped Southwest Airlines hire staff who embody their ethos of exceptional customer service. Help you maximize your team's performance: Beyond hiring, these tests are invaluable for developing personalized employee growth plans and fostering a more cohesive work environment. Marriott uses personality tests to enhance customer service training. They use test results to develop training that emphasizes customer interaction and hospitality strengths, leading to improved customer experiences. Not only can they tell you about your potential employees, personality tests can tell you a wealth of information about you! They can reveal insights about your inherent traits, such as your preferred communication styles, decision-making processes, and how you interact with others. They can also uncover strengths and areas for development, aiding in personal growth and career planning. If you’re interested in learning more about yourself and future (and current) employees, you need to check out Russell’s amazing [Understand.me](. It has all of the world’s most respected personality tests available and puts them all onto a single profile, so it’s easy to understand someone in seconds. Like the profile for Russell himself… Check it out [here]( and use this priceless information to help you make better decisions in regard to your employees, yourself, your family, everyone. TRIVIA ANSWER Google originally started as "Backrub" in 1996! The name was later changed to Google in 1997, a play on the word "googol," a term for the number 1 followed by 100 zeros, reflecting the vast scope of information the search engine aimed to organize. Imagine someone asking you a question and you telling them to Backrub it… It wouldn’t have been the same. And with that bombshell, we wrap up another newsletter. Be sure to keep an eye out for Thursday’s email because we’re going to be sharing more marketing and sales gold that will help you dominate the holiday period and 2024. Have a great week! -ClickFunnels Team Not sure the best way to get started? Follow these simple steps to hit the ground running. Step #1 - Get The Funnel Books: [DotComSecrets]( | [Expert Secrets](  | [Traffic Secrets](  [The Linchpin]( Step #2 - Get The Funnel Software: [ClickFunnels]( | [Voomly Cloud]( | [GERU]( Step #3 - Online Training To Ignite Your Funnel:  [Your First Funnel Challenge]( | [Magnetic Marketing Challenge]( [PLR Funnels]( Step #4 - Connect With The Community: [FunnelHacker Facebook Official Facebook Group]( [Funnel Hacking LIVE (Annual Event)]( [Facebook]( | [Instagram]( | [YouTube]( | [Twitter]( © Etison LLC By reading this, you agree to all of the following: You understand this to be an expression of opinions and not professional advice. 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