3 reasons creators are ditching high-stakes launches

The next “wave” top creators and community builders are riding. [Community Builder summit](113/d155nk04/VW87F91TfJXbVt3-7V8xfyRZW7CpFKy59qw9kN5_C1ms2_3C0W69sMD-6lZ3lyV7tLw43XqMMjW6s2DSC2wGdpnW30B2Hk4Q2NwgVb9GRT74CwCTW1MTQvp4S_sMBN8yZhpc3vMg4W3G7hZv6wNhV_W2vS2Wj4rc9YNT2_zf3R30LrW7XMxZ21DNB6_N4Qh1T3jJ8hVW604Y484rp31lW27LwFn5QjSD8Vj8-fV87_Mt_W5kpt--1V7DsFW1jkPgs6bnjlgW6RH-WK2g-kkjW2hHj7w5CBXpqW2pHtk48STQkjW3RrHR28RTYtQf1W7f4d04) There’s a wave of change coming to the creator space and we want to show you how to ride it… The top creators are building “transformational communities” to flip the typical business model on its head and make more money, help more people, and maintain (or regain?) their sanity. You're invited to a free 2-day virtual summit that unpacks everything you need to know to launch your own community Brendon Burchard, Amy Porterfield, Jay Clouse, six panelists, and the Circle team are coming together to share everything they know, answer your most burning questions, and give you the resources to build a transformational community. February 20 & 21 | 12pm - 4pm ET [Register for the FREE Virtual Summit](113/d155nk04/VW87F91TfJXbVt3-7V8xfyRZW7CpFKy59qw9kN5_C1nF3qn9gW8wLKSR6lZ3ktW54Cztp4kXVjQW6STCLC4KJTw_W6HdL6Z8-PlccW2P7D0X5D51bXW5YS7Wn1RMxMRN1m57LjDkVwMW5JrLDp1vzZp4Vd_Qt562vr7vW9l5rH_27hK70W9bpCr_5qQb-ZW2p835G3Y_zy3W8GNLm31YdDq1W8_W4gJ21dSMzW3f0DBK2rgyCvW7RSkhk1_C_10W450MsN7X_QhlVywbly5X76DCW6pvvlD4tZ5qKW6dhPXV3h1GbyW3HyXhX6QGbH-W7s0jvY9fpmGbW2Kc11z69z_KqW5KVzFm5qQ5d4MPKcbnNMbghW8K90Jh2dVDk1W44JWTY5qTP2ZW4NSRb86KpwLQW1l5h861q1Ls_f3jv9CR04) Here’s why some of the top creators are making this move: 1. They felt like their business was too fragile. Too few revenue streams meant events outside of their control could deal a crushing blow. And relying on channels they don’t control for traffic meant an algorithm change could make those offers virtually invisible. Put all that together and you’ve got the perfect recipe for a bad year. 2. Open/close cart launches weren’t serving them or their audience. Everything riding on the emails, landing pages, media, and everything else that goes into a launch going perfectly is 1. risky and 2. anxiety-inducing. Plus, the barrage of high-pressure emails can feel “icky” to send to your audience and even worse to receive. 3. Attention was scattered. On social media, you’re competing with pure entertainment, ads, and the random censorship of your posts and community (we’ve even seen communities get deleted for no reason at all). In the inbox, you’re competing with friends and family, urgent work emails, e-commerce emails, and competitive launches (plus, the clutter of hundreds of emails they’ll get to “one day”). Standing a chance means doing a different dance for each channel day after day. Talk about a recipe for burnout. Join us to learn how creators are building resilient businesses that align with how they want to sell and how their audience wants to buy— calm and centralized. The details 👇 Save your spot for the Community Builder Summit Are you ready for this? Here’s everything you need to know to join: 📅 Date: February 20 and 21 🕙 Time: 12 pm - 4 pm ET 💸 Cost: FREE [Register for the FREE Virtual Summit](113/d155nk04/VW87F91TfJXbVt3-7V8xfyRZW7CpFKy59qw9kN5_C1nF3qn9gW8wLKSR6lZ3m4W5MLRf45Gkp3RW95rc_98Y-C4KW2xVl8w2bbVWkW2c8gXd8NnJ5xW32Kdsz1FjkH5W2DRqWV4x_zrZN1C1D5PSwc_YW5jxWDz8KXn1zW3ZSV2323gmyvTjMVY6sgSDRW1vvNtF77jD_FW3jNy209crGtNW67FRxT1CvkzgW3472gn5fgrXBW6bZGnL2V8nhSW33Dy5v7GjPGQW4qpy5Z6K-d6hW34f6qD314dszVW73522zhQF-N3MsqwxXs90BVGB16H7rHBlKW7LfcJd2BMrkbN4qJYjNpdsy9W6-T6Lv7_XF1CW6HSkLP5cvXZJW4df4K418sJhzW1Qx_t23HRMxxW8VCJ-Z8B3Bh9f3fn4Yn04) Can’t wait to see you there, - Sid [Sid Yadav sig] You are receiving this promotional email because you provided your email address to CircleCo, Inc. This email was sent by CircleCo, Inc., 228 Park Ave S, PMB 52933, New York, New York, 10003-1502,USA [Manage Unsubscribe and Email Preferences]( of all emails sent to this address by CircleCo, Inc. [View in browser](113/d155nk04/VW87F91TfJXbVt3-7V8xfyRZW7CpFKy59qw9kN5_C1nl5nXHsW7Y9pgv6lZ3m-MZ0bH9jDtpfW1D8SGM7fkVvsW8Xlx1d2htN5NW4XqyyK8-DYTCW5k8vgs69tdtGW8s-g-33X5PFPN8H13Tnwyq6gW2xRT-j2RGz4KVn1NB066Dnc8W5K8cvP4Ggrc3W7sjRrT3Gq5qWW6GKv3B171TCTW9kLwL68wpV1cW8cLYsX5jcbBzN5wPm76z5BsqW61Kv0y62CyCFW3zycjQ6nTzYGW8ScSxD8WLcj6W8WjmT52Zw3_TW5YLMPh832X0JW8rsFDM7b-VX9W8fg0NR8Q265VW5gjGZG1tsk53W6cD3J63ndZXHN8DxH7hC5cLLW7wZYB1566qz7W1CsJl62zRDy_W3qw5sd4857m3N3WqNDgnBBMyW65bv_g24_hTvMK3_y5MG9fnW2NRqdW8p2-pzW1Ykpbj8rC5v-W24jSDq6bTmhfW414j951KmDsVW8rYpGj4LGnyqW6cqgJN2v5LPDN88kSRwsd18RW6z9FZd577fXqW9c1r0q8yznmxW5zWV6G3bTs2sVLjL4P2HC49lf5B254-04)