8 types of email CTAs to improve your CTRs

Use these to beat your industry average click-through rates ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­   For those asking, [this is where]( I hire top freelance marketers from.     Happy Monday! Today's Must Read Content Piece: My email agency has sent 10's of thousands of emails for our clients over the past 5 years.  We continually beat the industry average click-through rate for our client's respective industries.  Here are [8 types of email CTAs]( we've used to do it.  [Use these]( to improve your CTRs.     Email Marketing Resource of the Week: Quick email cheat sheet with 10 types of emails you should be sending.  Bookmark this for later.       Copywriting Tip of the Week: Don’t know how to tell stories?  Use the “SWAP” framework: - Set the (S)cene (context/characters) - Introduce the main (W)worry - Describe the (A)ctions taken - Show the (P)ositive outcome  Example: - Scene: Tom, a new chef, is preparing for his first big catering event. - Worry: He's nervous about cooking for a large crowd and making a good impression. - Action: Tom meticulously plans his menu, sources fresh ingredients, and practices his dishes. - Positive Outcome: The event is a success, guests love the food, and Tom gains confidence and recognition.  Works like a charm.     Sponsor of the Week: I currently own and operate 4+ businesses that do a combined 8+ figures per year in revenue. Knowing what I know now, here's my hiring strategy for greater efficiency and profitability: Initially, I only hired full-time employees in the U.S. simply because I knew no different. This approach, though effective, proved costly. Expanding our hiring to Canada, Mexico, India, the Philippines, and other countries significantly boosted productivity and profitability due to diverse time zones and wage variations. And more recently, I've shifted towards hiring more freelancers and contractors. This change has been crucial, offering flexibility and scalability, especially for roles outside my agency. I prefer paying a higher hourly rate for shorter, more efficient work periods, with the goal of rapid, smooth progress. Finding such talent was challenging until I discovered [MarketerHire]( which has become indispensable for finding top freelance marketing talent. They provide on-demand, vetted professionals, and now also offer [overseas marketing, design, and sales assistants.]( I strongly recommend exploring [MarketerHire]( for your hiring needs.     Marketing Visual of the Week: Effective marketing doesn’t just sell a product; it sells a dream, a solution, an experience.  It’s about creating a vision that your audience wants to be part of.       High-Converting Email Checklist: - Intriguing subject line - Interesting preview text - Clear and noticeable CTA - Written in active voice - Focused on ONE idea - Solving ONE problem - Sent to the right people - Sent at the right time - Be focused on the reader  Check these boxes and convert. Simple.     Must Read Newsletters: [1/ Nik Sharma's DTC Newsletter:]( - Nik is a personal friend of mine and the goat for all things DTC. His newsletter is no exception. One of the best newsletters in the game. - A marketing newsletter with real, tactical advice. Every Sunday I send out golden nuggets of DTC knowledge. Get smarter in 5 minutes today! [Subscribe for free with 1-click.](   [2/ Danny Breadmaker:]( - Receive free weekly wisdom worth thousands. Every week, you'll receive a brand new business eBook in Audiobook, PDF and EPUB formats. Sign up now. [Subscribe for free with 1-click.](     Newsletter Transparency: Here are my newsletter stats from last week: - Recipients: 69,133 - Subject Line: 14 post-BFCM email marketing tips - Preview Text: to help you retain your holiday shoppers and turn them into loyal customers - Open Rate: 44.90% - CTR: 1.10%     Have a great week and make sure to send some emails! - Chase Other links: - I have a [post going viral]( today on LinkedIn. I would appreciate it if you could go like and comment on it. Thank you! - Looking for a Klaviyo competitor that's a) cheaper, b) has better customer support and c) has really strong deliverability? Hit reply and let me know! I'd be happy to make an introduction for you as I'm an advisor to them. - A company I work with, Feel, put together an awesome (free) report analyzing how 86 leading ecommerce brands handled sales questions. [Download the report for free.](  Before you go, here are two ways we can work together: 1. If you own/run an ecommerce brand and are looking for a best-in-class email marketing agency, [please fill out this form.]( 2. If you want to grow your LinkedIn following, [here's some info on my LinkedIn Growth Service.](       © 2023 Chase Dimond No longer want to receive these emails? [Unsubscribe](. Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782