Our 7-step framework for writing high-converting copy

We've turned copywriting into a science ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­   Master BFCM Success: [Expert-Led Webinar]( for Holiday Season Prep     Happy Monday! Today's Must Read Content Piece: My agency has generated $200M+ for clients with copywriting.  At this point, we've turned copywriting into a science.  Here's our proven [7-step framework]( we use for writing high-converting copy.  [(Steal this)](     Email Marketing Resource of the Week:   My agency sends 1,000+ emails per month for our clients.  Every email we send has to pass a checklist to ensure it performs well.  Here's the 9-item checklist we use to create high-converting emails:       Partner of the Week: Master BFCM Success: Expert-Led Webinar for Holiday Season Prep     On Nov 7, 2024, Chargeflow is hosting an exclusive webinar to [prepare for the hectic holiday season]( featuring top merchants Nick Shackelford (BREZ), Chris Lang (Fresh Chile), and industry leaders who've perfected their success (and survival) strategies for Black Friday and Cyber Monday.  By joining, you'll have the opportunity to hear directly from merchants who understand the challenges and can help you maximize your profitability during the year's most critical sales period.  You'll get actionable strategies to implement immediately, ensuring your business is prepared and optimized for maximum efficiency and profitability for this BFCM. And if that’s not enough, we're giving away thousands of dollars in prizes, including platform credits, and gift cards.  So what are you waiting for?  [Register for the BFCM Webinar]( on Thursday, November 7th at 12PM EST (limited spots available)     Marketing Resource of the Week:   Here are 7 storytelling techniques you can use in your marketing:       Copywriting Resource of the Week:   Here’s a table with 6 copywriting formulas for writing effective ads:       Copywriting Tip of the Week:   How to convert people in 7 easy steps: - Identify the problem: Start by clearly describing the problem in a way that resonates with your audience. Use their language—terms and phrases they use to express frustration—to immediately hook their attention. - Agitate the problem: Dig into why this issue is a pain point. Use sensory or emotional language to heighten the feeling and make the problem feel pressing and unavoidable. - Paint a picture of relief: Describe what life looks like without this problem. Focus on benefits and the specific, tangible improvements they’ll experience. - Present your solution: Briefly introduce your product/service as the clear answer. Keep this part simple and benefit-driven. - Show proof it works: Add a quick line about social proof, like a testimonial snippet, a noteworthy statistic, or a recognizable name endorsing it. - Offer a guarantee: Reduce the risk by offering a guarantee—“Try it risk-free,” “Money-back guarantee,” etc.—to lower barriers to action. - Ask for the sale: End with a direct, strong CTA that’s easy to act on now, like “Get started today” or “Sign up now for results in [X] days.”     Newsletter Transparency: Here are my newsletter stats from last week: - Recipients: 80,955 - Subject Line: 3 BFCM email marketing tips - Preview Text: Here’s what you need to know - Open Rate: 42.50% - CTR: 1.00%     Have a great week and make sure to send some emails! - Chase  P.S. I feel incredibly grateful to be named as the [#1 Ecommerce Influencer to follow]( from Shopify. P.P.S. Master BFCM Success: [Expert-Led Webinar]( for Holiday Season Prep    Before you go, here are two ways we can work together: 1. If you own/run an ecommerce brand and are looking for a best-in-class email marketing agency, [please fill out this form.]( 2. If you want to grow your LinkedIn following, [here's some info on my LinkedIn Growth Service.](     © 2024 Chase Dimond No longer want to receive these emails? [Unsubscribe](. Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782