Stop traumatizing your customers

Alex In My Inbox #140 ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­   The BEST BFCM Email Strategies [You're NOT Using](     Hey there, Welcome to Edition 140 of Alex In My Inbox. Alex In My Inbox is a weekly copywriting series where I share interesting, actionable, and hilarious copywriting tips from "Alex". Alex is an anonymous copywriter who shares these tips with me so I can share them with you.   Today, Alex has an email about some super deep copy techniques that you should consider when writing long-form.  Let’s see what he’s got.   But first...   One AI app I’ve been using to quickly develop targeted emails is Backstroke.  Not only have I been able to create emails faster, but I’ve also been able to improve the performance of our emails.  The reason is that Backstroke knows my audiences and creates emails that resonate with each person.  As brands continue to send more emails, the only way to win is to double down on personalization.  When you combine the right audience insights with the right content, your email marketing channel will produce even more revenue even when other channels aren’t performing as they should.  Backstroke is actually [hosting a webinar]( on Tuesday (October 29th) to reveal their newest email generation features. And I’ll be attending it!  Will I see you there? [Sign up here.](  It's all online and it's [100% free]( to attend.  Important Note: In the second part of your registration, you'll see a question that says: "How did you hear about this webinar?"...  For this please select my name, Chase Dimond, from the dropdown list.      Now let's dive into today's edition 👇     Dear Chase, 5 years into this whole copywriting game and I’m still learning stuff on a regular basis. I recently wrote a big VSL. It was just under 7000 words for a biz-op offer. This VSL will be going to cold traffic, so the pressure is on. This is something I put a ton of time into and was surgical about. Warm traffic copy is easy if someone’s personal brand is strong. You can say just about anything and people will convert. This was much different. I’m selling to strangers. I had another copywriter do a peer review on it before I submitted it just so I could make sure it was good. There was one tip that this guy gave me that really hit me and I wanted to share it with you. You have to be very careful about the identity you instill into your prospects while they’re reading your copy or watching your VSL. A lot of copywriters aren’t aware of this, so they’ll write things like: You hate your job, you’re broke, and you have no motivation to change. You can’t bully your prospect like this. It’ll turn them off because you’ve just given them an identity that is counterproductive in two ways: Firstly, this is the type of identity that doesn’t buy stuff. Unmotivated, broke people don’t spend money on stuff like this. Secondly, this might not even be true. This is not how most people feel about themselves or their jobs. The tweak that this copywriter made was to reposition the negativity away from the person and onto something else. We changed it to: Your job isn’t super exciting. You probably loved it when you first started, but now that you’re a few months in, it’s just not what you hoped it would be. This job also kinda underpays you, because even though you have your needs met it makes it challenging to save money. Instead of villanizing the person, you villanize the job. It’s the job’s fault that this person isn’t where they wanna be in life. You take the responsibility off of the person for why they haven’t succeeded yet. And if you can do this, you can instill a different identity into them. Hopefully, it’s one that actually buys products like the one you’re selling. This “decent job” probably makes you feel a little trapped because you know that you’d excel at SOMETHING if you had the opportunity to. You have all of these soft skills that you don’t even get to use, because this job only needs you to be average. What if you could exercise this greatness with a NEW opportunity? This reframe makes the prospect feel empowered and fired up to move to something different. This is something you can apply to any niche/offer, and you should. Make sense, Chase? Yours truly, Alex. Sent from my LG Smart Flatscreen   P.S. Here are the BEST BFCM Email Strategies [You're NOT Using](     I hope you enjoyed this week's Alex In My Inbox edition. Have a great weekend, Chase    P.S. Here are two ways we can work together:   1. If you own/run an ecommerce brand and are looking for a best-in-class email marketing agency, [please fill out this form.]( 2. If you want to grow your LinkedIn following, [here's some info on my LinkedIn Growth Service + Community.](     © 2024 Chase Dimond No longer want to receive these emails? [Unsubscribe](. Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782