Alex In My Inbox #135âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ âÍ Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â â Iâve just released a free 1-hour course where I break down the exact systems I used to gain 338,000 LinkedIn followers. [Click here and it's all yours.â]( â â Hey there, Welcome to Edition 135 of Alex In My Inbox. Alex In My Inbox is a weekly copywriting series where I share interesting, actionable, and hilarious copywriting tips from "Alex". Alex is an anonymous copywriter who shares these tips with me so I can share them with you.
  Today, Alex has a lesson for us about how to take your copy from a 9 to a 10.Â
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This is a more advanced tip to tighten up copy thatâs already good, but just needs an extra push. Letâs check it out. â But first... â Over the last 2 years, I've gained over 338,000 followers on LinkedIn and generated millions in revenue for myself and my clients. Iâve just released a free 1-hour course where I break down the exact systems I use to achieve these results. [Click here and it's all yours.](
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 Now let's dive into today's edition ð â â Dear Chase, I recently got bullied into buying a course. Itâs this guy named Alen Sultanic, and he has a program called Fast Forward. Some of the best marketers I know are in this course, and even if I donât use the course content, being around guys like Alen and these other 8 figure marketers might be good for me. Heâs gotta be on the Billboard Hot 100 of internet marketers. Heâs awesome. He recently made a claim that AIDA is no longer enough. AIDA is one of the oldest copywriting techniques in the books, and for a good reason. Itâs the formula behind basically everything you read. Attention. Interest. Desire. Action. Alen amended the beloved AIDA formula and gave us two more letters in the acronym thatâll take your copy from a 9 to a 10. AIDVVA. This is extremely helpful when selling to warm traffic, but itâs mandatory when selling to cold traffic. The first V stands for Validation â prove that this method youâre pitching actually works. This is proven by explaining a mechanism down to its fundamentals. You do this by comparing it to other mechanisms, talking about why other mechanisms are useless, and that yours is the only one. You need to remove any doubt about the specific solution to the problem that the customer is facing by giving them no other option. This is different from social proof, which is the second V. The second V stands for Verification â verify that your method has worked for others. Not many of us just read sales pages for fun, so you may not see this in action very often. But maybe youâve watched a webinar. I watched one recently, and I can tell that this guy printed cash with it. His name is Casey Zander and he sells a dating course. The ENTIRE presentation was littered with social proof. Every 3-4 slides, there was validation from his students that his methods work. It was almost overwhelming. But, thereâs a caveat here. Alen mentioned this when he was discussing this new method. Reviews work better than testimonials, almost all of the time. Reviews are typically candid posts from people who genuinely feel strongly about the product. Theyâre kind of just speaking their thoughts into the void. Testimonials are typically videos from students, and they seem a little scripted. This can throw off the entire sales process. Customers are bad actors. If theyâre asked to get on camera and talk about the product, even if theyâre saying something genuine, itâll come off as forced and fake. So, reviews are the way to go. TrustPilot or BBB. Stick to those. By adding these two Vs to your copy, youâre adding a level of persuasion that most offers donât have. The entire purpose of these two elements is to make your argument bulletproof. Youâre putting your prospect into a corner. Thereâs nowhere else to go. Buy my thing. Thereâs no other solution to your problem. Make sense? Iâll let you know if thereâs anything else in this $20,000 course that I might be able to share.  Yours truly, Alex. Sent from my Airfryer â â I hope you enjoyed this week's Alex In My Inbox edition. Have a great weekend, Chase â  P.S. Here are two ways we can work together:  Â
1. If you own/run an ecommerce brand and are looking for a best-in-class email marketing agency, [please fill out this form.]( 2. If you want to grow your LinkedIn following, [here's some info on my LinkedIn Growth Service + Community.]( â â © 2024 Chase Dimond No longer want to receive these emails? [Unsubscribe](.
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