15 copywriting mistakes that are causing you to lose money

(And how to fix them) ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­   Ecom Brands: Say goodbye to the lengthy 45-90 day wait for restocks. Now, you can [replenish your best-selling items]( in just 3-5 days.     Happy Monday! Today's Must Read Content Piece: [15 copywriting mistakes]( that are causing you to lose money: (And how to fix them)  - Not selling an idea People don't buy products, services, or offers. They buy Big Ideas. Moreover, they buy Big Ideas that are relevant, exciting and timeless. Fix: Make your copy revolve around a compelling Big Idea. - Not standing out There are thousands of products similar to yours in the market. If you want to sell, you need to stand out. How? By showing your prospects your Unique Selling Proposition. Fix: Show what your product has that your competitors' don't. Learn the [13 additional copywriting mistakes here.](     Copywriting Resource of the Week: My agency has generated $200M+ in sales for clients with copywriting. Here are 6 copywriting hacks to write high-converting copy:     Email Marketing Resource of the Week: If you aren’t leveraging social proof in your emails, you’re missing out on conversions.  Here are 5 types of social proof you can use:       Partner of the Week:   The average shipping time for a container from China to the USA right now is 52 days. Who has time for that? Meet [Portless]( – the ultimate game-changer for DTC and e-commerce brands. ✅ Direct Shipping: Ship directly from China to customers in just 6 days, covering 55+ countries. ✅ Boost Cash Flow: Say goodbye to tied-up cash flow in inventory and slash cargo shipping fees and boost gross margins by up to 40% (thanks to Section 321)! ✅ Faster Lead Time: Turn your inventory into cash within days, not months. Increase your lead time by 10x. ✅ Local Touch: Custom packaging, local tracking through carriers like USPS and Canada Post. Stop juggling overstocks and stockouts, and safeguard your cash flow.  With Portless, enjoy fast 3-5 day replenishments on your best-selling items. [Skip the ship and go Portless today.](     Copywriting Tip #1 of the Week:   Don’t write your headline from scratch.  Instead, use a formula like:  How to [achieve outcome] in [timeframe]  Example: "How to Double Your Email Subscribers in 30 Days" The [hidden secret] to [desired outcome]  Example: "The Hidden Secret to Boosting Your Open Rates" The [number] Steps to [desired outcome]  Example: "The 5 Steps to Creating a High-Converting Email Campaign"  Why these formulas work: - Clarity: They clearly convey the benefit to the reader. - Specificity: They set clear expectations with specifics like numbers and timeframes. - Proven Effectiveness: These formats are time-tested and consistently perform well.     Copywriting Tip #2 of the Week: Use this straightforward CTA (Call to Action) formula to drive conversions and engage your audience: - What They Get - When They Get It - Handle Objections Example: “Get sculpted abs in just 4 weeks without dieting.” Why this formula works: - Clarity: It clearly outlines the benefit. - Specificity: It provides a concrete timeframe. - Reassurance: It addresses potential objections upfront. Here are some more sample CTAs: - “Increase your sales by 20% in one month without additional ad spend.” - “Learn to play the guitar in 10 days without previous experience.” - “Lose 10 pounds in 3 weeks without cutting your favorite foods.” Implementing this formula will help make sure your CTAs are clear, compelling, and effective. Which ultimately will encourage your audience to take the desired action.     Must Attend In-Person Event: I'm speaking at the #1 ecommerce event in September. This is the ONLY in-person event I plan to speak at and attend this year. I HIGHLY recommend [purchasing your ticket]( ASAP, as they sold out last year.     Newsletter Transparency: Here are my newsletter stats from last week: - Recipients: 88,423 - Subject Line: the 7-step process we use to create open-worthy subject linesPreview Text: (steal this) - Open Rate: 43.30% - CTR: 1.00%     Have a great week and make sure to send some emails! - Chase  P.S. I feel incredibly grateful to be named as the [#1 Ecommerce Influencer to follow]( from Shopify.    Before you go, here are two ways we can work together: 1. If you own/run an ecommerce brand and are looking for a best-in-class email marketing agency, [please fill out this form.]( 2. If you want to grow your LinkedIn following, [here's some info on my LinkedIn Growth Service.](     © 2024 Chase Dimond No longer want to receive these emails? [Unsubscribe](. Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782