The key to building a LOYAL audience in 2024

Alex In My Inbox #124 ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­   My friend Cardinal Mason is doing a [free copywriting class]( this Sunday to teach you how to sign clients and more!     Hey there, Welcome to Edition 124 of Alex In My Inbox. Alex In My Inbox is a weekly copywriting series where I share interesting, actionable, and hilarious copywriting tips from "Alex". Alex is an anonymous copywriter who shares these tips with me so I can share them with you.  Today, Alex has an email for us about the one thing you need to do in order to build a strong personal brand in 2024.  Let’s check it out!  But first...  My friend Cardinal Mason has made over a million dollars as a freelance copywriter, and now he wants to teach you to do the same, for absolutely free.  He’s doing a free copywriting class this Sunday to teach you how to sign clients, how to write better, and how to make $5-10k a month from home within the next 3 months.  [Click this link right here to get your limited spot!]( Now let's dive into today's edition 👇     Dear Chase, I watched your livestream with Mason the other day. I thought it was awesome, except for one thing. I think you missed a really important point about building a real, strong, long-lasting personal brand. There’s something that I don’t think I’ve ever seen people talk about when it comes to building an audience of people that will REALLY stick by you. It’s this concept called the “status gap”. This is something that I’ve noticed much more in social dynamics, but we can borrow the idea and put it toward business. A “status gap” has a pretty clear meaning. It’s just the delta between where you’re ranked on the totem pole vs somebody else. This is literally what creates respect. If you are ranked much lower than someone else regarding a metric that you care about, you will respect them more. This is why a lot of new entrepreneurs really respect Alex Hormozi. It is extremely clear that he really knows his stuff in building B2B businesses. He came out the gate and made multiple, multiple 8 figures with gym launch, and then launched his agency and made another 9 figures. When someone who’s only made $50k with their business sees Hormozi, they realize how much further along he is. It’s not just the number that people use as social proof for a status gap. It’s the knowledge he has, which is proof of how long he’s been in the game. And it’s the demonstration of how he sold one company, and then built another one even faster than he did the first time. HUGE gap between where you are and where he is. But then, there’s another status gap between Hormozi and his idol, Warren Buffet. Warren Buffet has made multiple billions of dollars. He knows things Hormozi doesn’t. Huge status gap. You get the point. It sounds bad, perhaps, but if you want to be a personal brand… You need to be posting things that make it clear that you are WAY ahead of your audience. You can lead them better than anyone else, because you’ve done what they’re trying to do 100 times. You need to be talking about ideas that they’ve never heard before. Doing numbers that they’ve never seen before. It’s not an easy task, but this is why a strong personal brand is so rare. For every 1000 lousy business content creators, there’s one singular creator that has SO much knowledge and experience, that the status gap is undeniable. I think you and Mason will be there one day. [Which is why I am 100% going to his free class on Sunday. And you should, too.]( Anyway. Working on building a status gap between myself and the nice receptionist lady at my gym. I’ll keep you posted on that. Yours truly, Alex. Sent from my copy of $100M Leads     I hope you enjoyed this week's Alex In My Inbox edition. Have a great weekend, Chase    Things Worth Checking Out:  1/ For ecommerce brands looking to provide the perfect customer support, every time, check out why so many brands are [switching to Richpanel.](  Their platform that combines the best of AI and humans to respond faster, manage all channels & [scale your customer service.](   2/ I'm speaking at the #1 ecommerce event in September. This is the ONLY in-person event I plan to speak at and attend this year. I HIGHLY recommend [purchasing your ticket]( ASAP as they sold out last year. 3/ Convert Instagram Followers into Email & SMS Subscribers:  If you're an ecom brand with a decent Instagram following, I have an insane hack you can do: Step 1: Run an Instagram giveaway where you give away your product or even a gift card to your store For people to enter the giveaway, make them comment something like: "I want this" Step 2: Automate DM's to every person who comments on the giveaway In the auto-DM you send, invite them to get additional entries to your giveaway by signing up for your email and SMS list Step 3: Announce the winner(s) of the giveaway in an Instagram post and offer a "runner-up" discount for everyone who didn't win (the majority of people) Setup an auto-DM that sends everyone a discount code for your store You can blow up your email list and drive revenue by leveraging this playbook. A company I invested in called Gatsby just [rolled out this exact functionality.]( I'm planning on using this for my own account, and now that it's live, I'm going to roll it out for my clients ASAP! You can learn more here about their [new comment triggers.](   4/ As a business owner, I often need to create visually appealing presentations and documents.  However, with no design background and limited time, I’ve been trying to find the right solution to this problem for years.  I’ve tried asking team members to help but found it difficult to pull them away from other tasks.  I tried hiring a part-time person to help me with this, but when I need help, it’s often urgent. And when I don’t need help, there's not enough work to keep the person occupied. As an AI enthusiast, I figured there must be an AI solution to this exact problem.  Thankfully, I was reading articles on TechCrunch and found one about a company that raised millions of dollars to bring slide decks into the 21st century.  That's where [Gamma]( came into the picture for me.   Thanks to my partners above for their endless support.     P.S. Here are two ways we can work together:   1. If you own/run an ecommerce brand and are looking for a best-in-class email marketing agency, [please fill out this form.]( 2. If you want to grow your LinkedIn following, [here's some info on my LinkedIn Growth Service.](     © 2024 Chase Dimond No longer want to receive these emails? [Unsubscribe](. Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782