8 opt-in form tips to get TWICE as many sign-ups

(from a $200 million email marketer) ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­   Upgrade your customer support to a platform that combines the best of AI and humans to respond faster so you can [make your customer experience better.]( Happy Monday! Today's Must Read Content Piece: Opt-in forms are key to getting more subscribers on your list.  However, the average opt-in form converts at less than 3%.  [Here are 8 opt-in form tips to get TWICE as many sign-ups.](  (from a $200 million email marketer)     Copywriting Resource of the Week:   Before you begin writing copy for your next email or landing page, it’s super important you answer these 8 questions: Doing so can make or break your results.       Marketing Resource of the Week: Here are 10 must-know Psychological Principles that’ll make you a better marketer:       Partner of the Week:   I've seen many ecommerce brands changing their customer service platform over the last 6 to 12 months.  A lot of them are switching to an [amazing platform]( that combines the best of AI and humans to help brands respond faster, manage the channel better, and ultimately scale their customer service operations.  The more efficient you are at answering customers' questions, the more effective you will be at delivering the best customer experience possible.  Most brands see customer service as a cost center, whereas the best brands see it as an opportunity to drive revenue.  I'm talking about a team supported by automation that can help customers quickly find answers to their questions and guide them to specific areas of the site.  For Ecom Brands, this is the best replacement we have for in-store sales reps. And this extra support goes a long way.  [Turn Customer Service into a Revenue Machine with Richpanel.](     Copywriting Tip of the Week:   No matter how good your copy is, it needs solid social proof to be most effective. Here’s how you can back your copy up with social proof: - Gather Reviews: Encourage your customers to leave reviews by offering incentives like discounts or exclusive content. - Leverage Testimonials: Ask satisfied customers for testimonials and feature them prominently on your website and marketing materials. - Showcase Case Studies: Develop detailed case studies that highlight your success stories. Include specific metrics and outcomes to make them more compelling. The takeaway: Good writing paired with strong social proof can significantly boost your credibility and conversion rates.     Looking to grow your email and SMS subscriber lists faster? If you're an ecom brand with a decent Instagram following, I have an insane hack you can do: Step 1: Run an Instagram giveaway where you give away your product or even a gift card to your store For people to enter the giveaway, make them comment something like: "I want this" Step 2: Automate DM's to every person who comments on the giveaway In the auto-DM you send, invite them to get additional entries to your giveaway by signing up for your email and SMS list Step 3: Announce the winner(s) of the giveaway in an Instagram post and offer a "runner-up" discount for everyone who didn't win (the majority of people) Setup an auto-DM that sends everyone a discount code for your store You can blow up your email list and drive revenue by leveraging this playbook. A company I invested in called Gatsby just [rolled out this exact functionality.]( I'm planning on using this for my own account, and now that it's live, I'm going to roll it out for my clients ASAP! You can learn more here about their [new comment triggers.](     A New Medium for Presenting Ideas: I'm talking about beautiful presentations, documents, and websites powered by AI.  The best part?  No design or coding skills are required.  You can literally create unlimited presentations, websites, and more—in seconds!  Gamma is like PowerPoint but [way more powerful.](  I've been using them for everything lately.  Course decks. Client proposals. Internal team documents. Contracts. The list goes on.  [Start using Gamma for free]( to create better-looking resources while spending a fraction of the time.      Must Attend In-Person Event: I'm speaking at the #1 ecommerce event in September. This is the ONLY in-person event I plan to speak at and attend this year. I HIGHLY recommend [purchasing your ticket]( ASAP, as they sold out last year.     Newsletter Transparency: Here are my newsletter stats from last week: - Recipients: 79,726 - Subject Line: the 9-step framework we use to create profitable sales emails - Preview Text: (with step-by-step instructions + an example) - Open Rate: 46.50% - CTR: 1.40%     Have a great week and make sure to send some emails! - Chase  P.S. I feel incredibly grateful to be named as the [#1 Ecommerce Influencer to follow]( from Shopify.    Before you go, here are two ways we can work together: 1. If you own/run an ecommerce brand and are looking for a best-in-class email marketing agency, [please fill out this form.]( 2. If you want to grow your LinkedIn following, [here's some info on my LinkedIn Growth Service.](     © 2024 Chase Dimond No longer want to receive these emails? [Unsubscribe](. Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782