I wrote this email in my dream

Alex In My Inbox #123 ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­   Gamma has become my go-to platform for creating beautiful presentations. See why with their [generous free plan.](     Hey there, Welcome to Edition 123 of Alex In My Inbox. Alex In My Inbox is a weekly copywriting series where I share interesting, actionable, and hilarious copywriting tips from "Alex". Alex is an anonymous copywriter who shares these tips with me so I can share them with you.  Today, Alex has an email about creating a dream state within your audience to sell better. This is super important if you’re looking to become a better copywriter.  Let’s see what he’s got! But first...  Gamma has become my go-to platform for [creating beautiful presentations.](  I've found them to be a modern alternative to PowerPoint that's powered by AI.  Their AI helps you create, design, and refine all your content incredibly fast.  Outside just presentations, you can also use Gamma to create beautiful documents, and they just released a new websites feature.  For anyone who lacks design and coding skills (like me), this is a [tool worth trying.](  They have a generous free plan you can [check out here.](  sponsored Now let's dive into today's edition 👇     Dear Chase, I’m always amused when we get an interesting edition number for one of our AIMI emails. 123 is very satisfying. I wanna talk real quick about something that copywriters don’t do enough of. And the ones that DO do it, do it poorly. Copywriting is about making people feel something. It’s about making people give a shit about something that you give a shit about. We can use words to make something sound pretty, and describe it well enough that a few people buy… But when was the last time you saw a piece of writing that genuinely made you feel something? For me, it’s been a while. One copywriting principle that isn’t often talked about is putting your customer in the “dream state”. You’ve heard of the phrase “leading by example”. This is “selling by example”. If you’ve done your research, you should know what it is that your avatar really wants. Specifically what they want. Not just “make more money”. HOW do they wanna make money? What do they wanna do in order to make money? Where will they be when they do it? What else will be affected once it happens? How good will their life get? All of the details need to be fleshed out. Enough that you can paint a picture of what everything will look like. Once you have enough pieces to put together a big, beautiful picture of what their life will be when they get the result promised by your product… You need to use words to show them the picture as often as you can. The best way to do this is in first person. If you are selling a course on day trading, and you have a great life because of day trading, tell people! Talk about how you wake up in the morning stress-free. You never wake up to an alarm. You put in an hour of work a day, and then you have the rest of the day to do whatever you want. If your demographic is a bit older, talk about how you get to take your kids to school and kick it with your wife during the day. If your demographic is younger, talk about how you can hop in your Corvette and drive to the beach. Talk about what it feels like to only be spending $15k a month on your lifestyle, but $150k a month hits your bank account every month. Talk about what it’s like to have such insane abundance. Describe the life you live. Because it’s probably a dream life for your customer. This isn’t just something that works for info-products. In your ads and emails, talk about what it’s like to sleep on the pillow you’re selling. Or how much energy you have when you take a certain supplement. You need to get really visual when you’re selling. Not just descriptive. This is where the real money comes. And this copy is also insanely fun to write. What do you think, Chase? Yours truly, Alex. Sent from my Dreamcatcher     I hope you enjoyed this week's Alex In My Inbox edition. Have a great weekend, Chase    Things Worth Checking Out:  1/ For ecommerce brands looking to provide the perfect customer support, every time, check out why so many brands are [switching to Richpanel.](  Their platform that combines the best of AI and humans to respond faster, manage all channels & [scale your customer service.](   2/ I'm speaking at the #1 ecommerce event in September. This is the ONLY in-person event I plan to speak at and attend this year. I HIGHLY recommend [purchasing your ticket]( ASAP as they sold out last year. 3/ Convert Instagram Followers into Email & SMS Subscribers:  If you're an ecom brand with a decent Instagram following, I have an insane hack you can do: Step 1: Run an Instagram giveaway where you give away your product or even a gift card to your store For people to enter the giveaway, make them comment something like: "I want this" Step 2: Automate DM's to every person who comments on the giveaway In the auto-DM you send, invite them to get additional entries to your giveaway by signing up for your email and SMS list Step 3: Announce the winner(s) of the giveaway in an Instagram post and offer a "runner-up" discount for everyone who didn't win (the majority of people) Setup an auto-DM that sends everyone a discount code for your store You can blow up your email list and drive revenue by leveraging this playbook. A company I invested in called Gatsby just [rolled out this exact functionality.]( I'm planning on using this for my own account, and now that it's live, I'm going to roll it out for my clients ASAP! You can learn more here about their [new comment triggers.](     Thanks to my partners above for their endless support.     P.S. Here are two ways we can work together:   1. If you own/run an ecommerce brand and are looking for a best-in-class email marketing agency, [please fill out this form.]( 2. If you want to grow your LinkedIn following, [here's some info on my LinkedIn Growth Service.](     © 2024 Chase Dimond No longer want to receive these emails? [Unsubscribe](. Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782