Triple Strike

Hi, today we explore: (1) Why EVs are an important part of the auto workers strike, (2) Olivia Rodrigo's streaming breakout and (3) Birkenstocks. TOGETHER WITH Today's Topics Hello! You’ve likely known the pain of having your favorite show canceled out of nowhere, especially if you’re a Max subscriber — the Warner Bros-owned streamer scrapped ~27% [of its shows]( from 2020-23. Today we're exploring: - Triple strike: Electrification is an important part of the auto workers strike. - Streaming elite: Olivia Rodrigo's catapulted herself into music streaming royalty. - Birkenstocks: The humble sandal maker is set to IPO. Have feedback for us? Just hit reply — we'd love to hear from you! [Read this on the web instead]( Triple strike Members of the [United Auto Workers union are on strike]( with thousands walking out of three plants in Missouri, Michigan and Ohio this morning, as negotiations between the UAW and the “big three” — General Motors, Ford and Stellantis — reach a tipping point. The walkouts mark the first time in history that the UAW has struck against all 3 of America’s unionized automakers simultaneously. The action comes after the union’s demands for more pay, reduced working hours, cost-of-living adjustments, and a return to previous pension provisions were dismissed by the big three. The latest demand, a 36% pay rise, suggests that the two negotiating sides remain far apart on major issues. Going electric Although it's not the main factor at play, the switch to electrification is an important part of the discussions. Tesla’s workforce, for example, is not unionized — and there’s growing concern that, because EVs [require fewer parts]( than their combustion engine counterparts, they may require fewer assembly workers in the future. Interestingly, the data suggests that Tesla isn’t (yet) as labor efficient as its peers. Tesla’s rapid growth saw it deliver 1.3 million vehicles last year — roughly 10 deliveries for every Tesla employee. Jeep-and-Chrysler-owner Stellantis delivered 22 cars per employee, Ford managed 24.5, and GM delivered nearly 6 million vehicles with a workforce of ~167,000, or 35 deliveries per employee. Good 4 her Olivia Rodrigo’s sophomore album Guts, released last Friday, continues to garner [rave reviews]( from fans and critics, with the record reportedly set to debut at number 1 on the Billboard Hot 100 with over 285,000 sales in its [first week](. The 20-year-old singer, whose infectious hit singles include “good 4 u” and “vampire”, may not be familiar to everyone, but her 2 albums have catapulted her into direct comparison with some of the biggest names in modern music. Streaming royalty Rodrigo is currently notching 45 million streams on Spotify every day, only behind Drake and Taylor Swift who are getting 50 million and 85 million plays a day, respectively. Interestingly, Rodrigo’s had to deny any animosity toward Swift — the subject of our [Sunday Deep Dive]( back in July — after fans interpreted some Guts lyrics as not-so-subtle digs at her contemporary, following a legal copyright entanglement between [the pair](. While she’s the third most-streamed artist in the world on daily counts, over 25 million ahead of established acts like Sheeran and Bieber, Rodrigo is still behind on lifetime streaming figures — understandable, though, given that she was born in 2003. [Sponsored by Imprint]( Want more visual insights? Take it from us: distilling complex topics down into a single chart or graphic takes time. But we believe it’s vital to communicating and learning in the digital age. So, if you like Chartr, we think you’ll love [Imprint]( — the stunning [interactive learning app]( that communicates the world’s most important ideas visually. With infographics, creative courses, and summaries of ideas from books and subject-matter experts, [Imprint]( helps you commit key concepts to memory. Doom-scrolling be gone: Optimized for mobile, Imprint is visual and interactive enough to stop the doom-scrolling spiral, helping you make a dent in your reading list instead. [Imprint]( helps explain philosophy, psychology, economics and almost any complex topic. 30,000+ 5-star reviews are hard to argue with. But seeing is believing: Chartr readers can try [Imprint free for 7 days and get 20% off](. [Get more stunning visual insights, with Imprint]( Birkenstock is the latest firm looking to test the IPO waters, as the iconic sandal maker eyes a deal that could value the company at more than [$8 billion](. Family footsteps Birkenstock can trace its first steps back to 1774 when Johann Adam Birkenstock, a “subject and cobbler”, plied his trade in a small [German village](. However, it was his grandson Konrad, who introduced the first footbed with contoured arch support in 1902, and it was his son, Karl, who's credited with creating the first Birkenstock sandal. The long tradition of family ownership came to an end in 2021 when L Catterton, a private equity firm backed by luxury giant LVMH, acquired a majority stake in the shoe company for €4 billion ($4.3 billion). The company got a foothold in the US market thanks to German dressmaker, Margot Fraser. Returning to California after a trip to Germany — with a few pairs of Birkenstocks packed into her suitcase — Fraser began distributing Birks in the US. But, despite their comfort, she struggled to convince retailers to stock them, before eventually finding an unexpected home for the sandals in health stores, where they became associated with the hippie movement. Today, the US accounts for more than half of Birkenstock's sales. Birkenstock stock Birkenstock's more recent transformation, from humble sandal to fashion icon, has been marked by collaborations with designers such as Christian Dior, Manolo Blahnik, Stüssy, and Valentino Garavani, with its moment in the spotlight elevated by a cameo in this summer's blockbuster, [Barbie](. The results speak for themselves, with sales more than quadrupling since 2014. More Data • The winner of last November’s record-breaking $2 billion Powerball has been building out his property empire since, [recently adding]( a $47m mansion to previous $25.5m and $4m purchases. • 12s off shelves: France has banned iPhone 12 sales over fears about the radiation emitted by the [Apple devices](. • 65% of today’s population are visual learners, so [Imprint]( developed an app to visualize the world’s most important knowledge. Imprint’s stunning [infographics and summaries]( have earned 20,000+ 5-star reviews — [try it with 20% off]( • A British endurance athlete just completed a 315-mile swim of [the Hudson River](. **This is sponsored content. Hi-Viz • Case closed: Americans aren’t keen on the idea of open marriages, with 50% saying they’re “[unacceptable](. • A [visual exploration]( of America’s oldest and youngest states. Off the charts: We've redacted two major fast food chains, which are they? Hint: The top left is trying to make a [return to the UK market]( while the other (bottom right) is launching a [new "half-size" meal]( in Pakistan to tackle inflation. [Answer below]. [Answer here](. Thanks for reading. See you on Sunday for our deep dive! Have some [feedback](mailto:daily@chartr.co?subject=Feedback&body=Hi%2C%0A%0AI%20like%20the%20newsletters%2C%20but%20I%20had%20a%20thought%20for%20you...) or want to [sponsor]( this newsletter? Not a subscriber? Sign up for free below. 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